via press release:



Premiere Episode at 9 p.m. Highest Rated Weekday Telecast in OWN History Across All Key Demos


Premiere Telecast Ranked #1 in OWN History Across All Key Male Demos


Los Angeles – 4.3 million viewers watched Oprah Winfrey’s no-holds-barred exclusive interview with Lance Armstrong “Oprah and Lance Armstrong: The Worldwide Exclusive” Part 1 (Thursday, January 17).


The special “Oprah’s Next Chapter” premiere episode (9 p.m.) marked the highest rated weekday telecast in OWN history across all key demos. Additionally, the telecast ranked #1 in OWN history across all key male demos (1.88 M25-54, 1.59 M18-49, .98 M18-34).


Thursday’s interview (9 p.m.) was the second highest network telecast to date garnering 3.2 million total viewers, posting strong triple-digit growth across the key demos versus year ago numbers (+855% W25-54, +931% total viewers). The second airing (10:30 p.m.) earned an additional 1.1 million viewers. OWN’s top telecast is “Oprah’s Next Chapter” featuring Whitney Houston’s family (March 11, 2012; 3.5 million viewers).


The conversation continues tonight as “Oprah and Lance Armstrong: The Worldwide Exclusive” Part 2 airs Friday, January 18 from 9-10 p.m. ET/PT on OWN and will be simultaneously streaming LIVE worldwide on In the interview, Winfrey speaks with Armstrong in Austin, Texas about the alleged doping scandal, years of accusations of cheating and use of performance-enhancing drugs throughout his career.


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“Oprah’s Next Chapter” Lance Armstrong (Thursday, January 17 from 9-10:30 p.m. ET/PT)

• 9 p.m. ET/PT: 2.10 W25-54; 3,174,523 million total viewers
• Growth versus year ago: +855% W25-54, +931% total viewers
• #1 weekday telecast in OWN history across all key demos
• #1 telecast in network history across all key men demos: 1.88 M25-54; 1.59 M18-49; .98 M18-34.
• 10:30 p.m. ET/PT: .80 W25-54; 1,119,000 million total viewers
• Growth versus year ago: +158% W25-54, +235% total viewers
Ranked #1 for the night in all of cable across key demos (2.10 W25-54; 1.90 W18-49; 1.99 A25-54). 
OWN was Thursday night’s #1 cable network across key demos in primetime (1.31 W25-54; 1.17 W18-49; 1.21 A25-54). (8-11p.m. ET/PT)

Social Media:

• The interview saw over 600,000 online streams with viewers live streaming from 190 countries around the world 
• Twitter saw more than 210,000 associated tweets, marking the most highly trafficked single episode of any show on the network to date 
• Numerous hashtags trended on Twitter throughout the interview including #Oprah, the official network hashtag #OWNTV and #LanceArmstrong
Ranked #1 social show across all cable in time period and #1 across broadcast and cable from 10-10:30pm  (Source: Bluefin)


Source: The Nielsen Company

OWN ratings are coverage ratings.


About “Oprah’s Next Chapter” (Sundays at 9 p.m.)

The new primetime series features Oprah Winfrey as she steps outside of the studio for riveting, enlightening and in-depth conversations with newsmakers, celebrities, thought leaders and real-life families. Upcoming episodes feature Drew Barrymore (Sunday, Jan. 20), L.L. Cool J (Jan. 27) and Cissy Houston (Special time Monday, Jan. 28 at 9 p.m.). The series is produced by Harpo Studios.

Posted by:TV By The Numbers

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