I’m not sure if we’ll see the fast national numbers for adults 18-49 later, but the local People meters were so close (see second blurb) that it’s possible that Letterman could win that demo once a broader section of the population is counted in (update: indeed that was the case, Letterman bested Leno w/adults 18-49 and 25-54). Especially with NBC performing much worse in prime time than last Monday night, the gap narrowing is no surprise.  But with adults 18-49, it might have gone away completely!

  • “The Tonight Show with Jay Leno” (3.5/9 in metered-market households) led the time period over CBS’s “Late Show with David Letterman” (3.2/8) and ABC’s “Nightline (3.1/8) and “Jimmy Kimmel Live” (1.5/5) in Nielsen’s 56 metered markets.
  • In the 25 markets with Local People Meters, “The Tonight Show with Jay Leno” (1.2/5) ranked #1 among the major networks in the time period over “Late Show” (1.1/5), “Nightline” (1.1/4) and “Jimmy Kimmel Live” (0.6/3).
  • At 12:35 a.m., “Late Night with Jimmy Fallon” (1.4/5 in metered-market households) trailed CBS’s “Late Late Show with Craig Ferguson” (1.6/6).  In the 25 markets with Local People Meters, “Late Night” (0.6/4 in 18-49) trailed “Late Late Show” (0.7.4).
Posted by:TV By The Numbers

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