Bill noted last week that MTV owed the Parents Television Council some flowers and a thank you note after the PTC called on the government to investigate MTV’s ‘Skins” for child pornography and exploitation.
H&R Block and Wrigley have now joined GM and Taco Bell as advertisers who pulled their ads from ‘Skins’ subtracting some advertising but perhaps making up for it by giving the show free publicity.
MTV is no stranger to controversy and allegedly behind the scenes executives seem to be expressing concern. But on MTV and everywhere else, actions speak louder than words and the only action that matters is that the show will go on, with a new episode tonight at 10pm.
Last week ‘Skins’ premiered to 3.26 million and a 1.5 adults 18-49 rating (along with a 2.7 women 18-34 rating and a 4.1 rating with teens). But last week’s premiere followed a special time period new episode of ‘Jersey Shore” which snagged 7.7 million viewers and a 3.9 adults 18-49 rating (and a massive 7.3 rating and 21 share with teens). Tonight’s episode will follow a repeat of ‘Jersey Shore.’
How it will do tonight is anybody’s guess, but if it holds most of last week’s premiere numbers or better, I’d guess MTV will stand behind it for the long haul.