The 3.4 million viewers and 1.4 million adults 18-49 (about a 1.1 adults 18-49 rating) was down slightly from the season 5 premiere which drew 3.54 million viewers and 1.6 million adults 18-49. Your predictions were far too pessimistic.
via press release:
AMC’S SEASON SIX PREMIERE OF “MAD MEN”
RETURNS TO 3.4 MILLION VIEWERS
New York, NY – April 8, 2013 –Last night, from 9pm-11pm, AMC premiered season six of “Mad Men,” delivering a 2.5 HH rating with 3.4 million viewers. Among the core demo of adults 25-54, “Mad Men” delivered 1.7 million viewers. For adults 25-54, the series is up 30% when compared to season five’s full series average, which was 1.3 million viewers. For total viewers, “Mad Men” is up 29% when compared to season five’s full series average, which was 2.6 million viewers. With Live+3, the series typically adds at least 1.2 million viewers.
“Mad Men” season six premiere is currently listed on iTunes as #1 for Top TV Episodes and #1 for Top TV Seasons. “Mad Men” marked its claim as the most upscale drama series on cable television, with 49% of its Adult 25-54 audience maintaining a household income of $100K+.
“‘Mad Men’ has returned for a sixth season, and so has its passionate audience, the most upscale audience for drama on television. At a time when viewers have a variety of options in terms of how to watch their favorite shows, ‘Mad Men’ continues to drive an engaged audience to the live, water cooler event,” said Charlie Collier, AMC’s president. “This is a true testament to the power of this iconic series. Matthew Weiner and his remarkable writers, cast and crew have again delivered brilliant, distinctive television, and we are as excited as our viewers for another season.”
Key Nielsen Highlights for “Mad Men’s” season six premiere:
- 9pm: 2.5 HH rating with 3.4 million viewers
- 9pm: 1.7 million Adults 25-54
- 9pm: 1.4 million Adults 18-49
Source: The Nielsen Company. Live Same Day. Mad Men Season 6 Premiere (4/7/13). Mad Men Season 5 (3/25-6/10/12). % comp of A25-54 HHI $100K+ of Mad Men Season 5 compared to all basic cable original drama series with at least 10K impressions from 1Q11 through 6/10/12. Premiere episodes.
Created by Emmy® and Golden Globe® winner Matthew Weiner and produced by Lionsgate, “Mad Men” is the only cable series ever to win the Emmy® for Outstanding Drama Series in four consecutive years. Set in 1960s New York, “Mad Men” is a sexy and provocative drama that follows the lives of the ruthlessly competitive men and women of Madison Avenue advertising. The season premiere episode is also available on amc.com.
Season six has already received rave reviews and critical acclaim with Rolling Stone deeming “Mad Men,” the greatest TV drama of all time.” The New York Daily News said, “it’s good news for viewers of what remains the best-crafted show on television.” The Boston Herald said “Weiner’s ability to weave drama and dark comedy here is exceptional and makes this episode pure Emmy bait.” The Houston Chronicle stated that, “the show is, of course, already a classic because of great writing, direction, performances and design but also because Weiner has consistently nurtured it as a piece of literature.” And, The New York Times said, “it’s a tribute to the writers and the show’s creator, Matthew Weiner, that most characters are so well imagined and enigmatic that they never seem like mere caricatures of the period.”
Whether commemorating favorite films from every genre and decade or creating acclaimed original programming, AMC brings to its audience something deeper, something richer, Something More. The network reigns as the only cable network in history ever to win the Emmy® Award for Outstanding Drama Series four years in a row, and boasts the most-watched drama series in basic cable history with “The Walking Dead.” AMC’s original drama series include “Mad Men,” “Breaking Bad,” “The Walking Dead,” “The Killing” and “Hell on Wheels.” Its newest series, “Low Winter Sun,” premieres this summer. AMC also explores authentic worlds with bold characters through its slate of unscripted original series like “Comic Book Men,” “Small Town Security,” “Talking Dead,” and “Freakshow.” AMC is owned and operated by AMC Networks Inc. and its sister networks include IFC, Sundance Channel, and WE tv. AMC is available across all platforms, including on-air, online, on demand and mobile. AMC: Something More.
Lionsgate is a leading global entertainment company with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, family entertainment, digital distribution, new channel platforms and international distribution and sales. The Company has built a strong television presence in production of primetime cable and broadcast network series, distribution and syndication of programming and an array of channel assets. Lionsgate currently has 26 shows on 19 networks spanning its primetime production, distribution and syndication businesses, including such critically-acclaimed hits as the multiple Emmy Award-winning Mad Men, Weeds and Nurse Jackie, the new comedy Anger Management, the network series Nashville, the syndication successes Tyler Perry’s House of Payne, its spinoff Meet the Browns, For Better Or Worse, The Wendy Williams Show, Are We There Yet? and the upcoming Orange Is The New Black, an original series for Netflix. Lionsgate handles a prestigious and prolific library of approximately 15,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company’s core businesses. The Lionsgate brand remain synonymous with original, daring, quality entertainment in markets around the world.