I’ve gotten a couple of questions about a post on EW listing the top 50 mid-season shows in adults 18-49. The question is basically “What trickery is this, how can the ratings their posting be so high?”
It’s a very good question, and there’s a very simple answer. Those are Nielsen’s “Most Current” ratings which are Live+7 (include a week’s worth of DVR viewing) where available blended with Live+SD (same night of telecast DVR viewing) for the weeks where the Live+7 numbers are not yet available. So for shows that premiered in September, it’s almost all Live+7.
I’m including the data below. These are season-to-date ratings through last Sunday (February 13) for regular time slot airings not designated “special”. Airings outside the normal time period like Glee’s post-Super Bowl show are not included.
The very discerning among you will notice that there are some differences in the sorting at the bottom of the list and that American Dad is in the list below, but not the EW list, and that Brothers & Sisters is in the EW list (and not on the list below, having been pushed out by American Dad).
EW’s list isn’t wrong, it’s just how it shook out based on the sorting of the data if you sorted by only adult 18-49 rating. I simplified by sorting by the # of actual adult 18-49 viewers, which seemed to me an appropriate tiebreaker (i.e. Brothers & Sisters and American Dad both had a 2.8 rating in adults 18-49, but American Dad averaged a few more 18-49 viewers).
|PROGRAMS||NET||P18-49 RATING (MOST CURRENT)||# OF PERSONS 18-49 (MOST CURRENT) (000)|
|NBC SUNDAY NIGHT FOOTBALL||NBC||8.1||10,716|
|SUNDAY NIGHT NFL PRE-KICK||NBC||5.8||7,566|
|DANCING WITH THE STARS||ABC||4.6||6,100|
|TWO AND A HALF MEN||CBS||4.6||6,083|
|BIG BANG THEORY, THE||CBS||4.5||5,940|
|DANCING W/STARS RESULTS||ABC||4.0||5,259|
|FOOTBALL NT AMERICA PT 3||NBC||4.0||5,256|
|NCIS: LOS ANGELES||CBS||3.8||5,055|
|AMAZING RACE 17||CBS||3.8||4,969|
|HOW I MET YOUR MOTHER||CBS||3.7||4,929|
|MIKE & MOLLY||CBS||3.7||4,824|
|BIGGEST LOSER 11||NBC||3.4||4,433|
|RULES OF ENGAGEMENT||CBS||3.2||4,166|
|BIGGEST LOSER 10||NBC||3.1||4,121|
|$#*! MY DAD SAYS||CBS||3.1||4,089|
|PARKS AND RECREATION||NBC||3.0||3,964|
|HELL’S KITCHEN-WED 8P||FOX||3.0||3,904|
|LAW AND ORDER:SVU||NBC||2.8||3,652|