via press release:
NBC OFFERS VIEWERS A SAMPLING OF ALL FALL SERIES PRIOR TO NETWORK BROADCASTS OVER TWO-WEEK WINDOW ON MULTIPLE PLATFORMS.
FULL COMMERCIAL-FREE PILOT EPISODE SAMPLING OF ‘GO ON’ (AUGUST 8) AND ‘ANIMAL PRACTICE’ (AUGUST 12) WILL AIR DURING THE SUMMER OLYMPICS
Six-minute Tease of New Fall Drama “Revolution” Also Will Debut During Olympics Coverage
UNIVERSAL CITY, Calif. – July 24, 2012 – NBC again will offer full-episode, pre-sampling versions of its new fall series prior to the network time-period premieres as each new primetime program will receive a digital sampling window for marketing and promotional purposes over multiple platforms leading into the regular series premiere.
As NBC takes advantage of the Summer Olympics springboard to provide a full-episode and commercial-free network preview of the new comedies “Go On” (August 8) and “Animal Practice” (August 12), the online preview for those shows will be available over a wide spectrum for viewing immediately following their initial broadcasts beginning August 9 and 13, respectively. All other new new fall series will receive a two-week digital sampling period leading up to the broadcast series premiere.
In addition, NBC will further maximize its Olympics platform by unveiling a special six-minute tease of the new fall drama “Revolution” on Saturday, August 4 at approximately 10:54 p.m. (ET) following the swimming competition that is expected to feature U.S. gold medalist swimmer Michael Phelps.
Platforms where these shows will be available include: on demand and online through cable, satellite and telco providers; NBC.com; NBC Owned and affiliate station websites (should they choose to opt in); Hulu (including Hulu’s online distribution partners); iTunes, Amazon and Xbox. Select shows will be available on the Hulu Plus subscription service as well.
The announcements were made today by Robert Hayes, Executive Vice President, NBC Entertainment Digital.
“We are excited to have this unique opportunity to share our new fall shows,” said Hayes. “We’re taking the proven success of sampling to the next level, expanding its reach with a comprehensive strategy that makes our entire freshman line-up widely available across multiple digital platforms.”
NBC’s other new series and broadcast preview/premieres for Fall 2012 are “Stars Earn Stripes” (August 13), “The New Normal” (September 11), “Guys with Kids” (September 12), “Revolution,” (September 17) and “Chicago Fire” (October 10). After its post-Olympics preview, “Go On” premieres in is regular day and time on September 11 while “Animal Practice” makes its time period debut on September 26.
NBC.com continues to offer full episodes and interactive experiences for all of its popular series at http://www.nbc.com.
Platforms for sampling include on demand and online through cable, satellite and telco providers; NBC.com; NBC Owned and affiliate station websites (should they opt in); Hulu (including Hulu’s online distribution partners); iTunes, Amazon and Xbox. Select shows will be available on the Hulu Plus subscription service as well.
Series On-Air Preview Sampling Begins Broadcast Premiere
THE NEW NORMAL August 29 September 11
GO ON August 8 August 9 September 11
GUYS WITH KIDS September 13 September 26
REVOLUTION September 4 September 17
ANIMAL PRACTICE August 12 August 13 September 26
CHICAGO FIRE September 27 October 10