In its fourth full week of programming, OWN: The Oprah Winfrey Network was even with last week among women 25-54 (48,000) in total day, and down 9% among women 25-54 in primetime (82,000 vs. 90,000) vs. its averages last week.
OWN is now below last year’s women 25-54 averages for Discovery Health.
OWN replaced Discovery Health which averaged 51,000 W25-54 Total Day, and 84,000 W25-54 in Prime Time during 2010.
Week of January 24-30, 2011 (Live+Same Day ratings)
SELECTED NETWORKS Prime-time Women 25-54 (Live+SD)
SELECTED NETWORKS Total Day Women 25-54 (Live+SD)