The special 7pm Sunday night episode of Jersey Shore prior to the Video Music Awards drew 8.0 million viewers, up 40% from the 5.7 million that watched the pre-VMA episode last year (which was on 9/12/10). It drew a 7.5 rating in the MTV target 12-34 demo, which was up 36% vs. last year.

As big a jump as that was from last year, it was still down from Jersey Shore’s most recent Thursday ratings. The 7pm hour certainly holding down the ratings.

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Posted by:TV By The Numbers