MediaWeek reports that the July 14, 2009 episode of Warehouse 13 (its second installment) that the total average viewer numbers increased from 3.41 million live+SD viewing to 4.15 million when the full week of DVR viewing (Live+7) was factored in. With adults 18-49, an additional 397,000 viewers were added which was growth of 32% more than the Live+SD numbers
The added viewership made the July 14 episode of Warehouse 13 the most-watched non-premiere telecast in the 17-year history of Syfy (née Sci Fi Channel). More on MediaWeek
A couple of thoughts:
1.) the comments about the show we’ve seen here have been generally postive to mixed, but in fairness we’ve seen comments for four episodes and Live+7 DVR numbers for only two of them. But we also know that the fourth episode on 7/28 averaged 3.3 million live+SD viewers (vs. the 3.4 million for the 7/14 episode) so the numbers have held up very nicely.
2.) despite all the mocking on the interwebs, we can’t be very far from a press release trumpeting how successful the rebranding from SciFi to Syfy has been for the network!