Bad News for US Open TV Ratings

Categories: TV Ratings,TV Ratings Reference

Written By

September 8th, 2007

US Open Tennis Viewership

Average of all US Open games aired on CBS. **2002 data is w/o rain delays. *2006 data is Live+SD. Click on image for full-sized version.

No Americans in either the Men's or Women's finals spell ratings doom for US Open Tennis telecasts.

(Seidman adds: Maybe Ted Leonsis is on to something & update 9/10, not that we didn't see it coming, but this year's finals fared worse than last year's for both the men and women).

The number of American players in the Men's and Women's finals track fairly well [correlation coefficient of 0.27] with the recent ups and downs of US Open ratings. Particularly considering that the ratings are a total for the 7-13 telecasts for the entire tournament.

Note that the 2002 US Open was plagued by rain delays and ratings might have been even higher with a normal broadcast schedule.

Full finalist list:

US Open Finalists

Year Men's Finalists Women's Finalists Americans
1987 LENDL/WILANDER NAVRATILOVA/GRAF 1
1988 WILANDER/LENDL GRAF/SABATINI 0
1989 BECKER/LENDL GRAF/NAVRATILOVA 1
1990 SAMPRAS/AGASSI SABATINI/GRAF 2
1991 EDBERG/COURIER SELES/NAVRATILOVA 2
1992 EDBERG/SAMPRAS SELES/SANCHEZ-VICARIO 1
1993 SAMPRAS/PIOLINE GRAF/SUKOVA 1
1994 AGASSI/STICH SANCHEZ-VICARIO/GRAF 1
1995 SAMPRAS/AGASSI GRAF/SELES 2
1996 SAMPRAS/CHANG GRAF/SELES 2
1997 RAFTER/RUSEDSKI HINGIS/WILLIAMS 1
1998 RAFTER/PHILIPPOUSSIS DAVENPORT/HINGIS 1
1999 AGASSI/MARTIN S. WILLIAMS/HINGIS 2
2000 SAFIN/SAMPRAS V. WILLIAMS/DAVENPORT 3
2001 HEWITT/SAMPRAS V. WILLIAMS/S. WILLIAMS 3
2002 SAMPRAS/AGASSI S. WILLIAMS/V. WILLIAMS 4
2003 RODDICK/FERRERO HENIN/CLIJISTERS 1
2004 FEDERER/HEWITT KUZNETSOV/DEMENTIEVA 0
2005 FEDERER/AGASSI CLIJSERS/PIERCE 1
2006 FEDERER/RODDICK SHARAPOVA/HENIN 1

 
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