Q: Who Timeshifts the Broadcast Evening News?

Categories: New TV Technology,TV Ratings

Written By

September 10th, 2007

Timeshifted Evening News, Jul 9-13

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A: About 1% of viewers, who watch it later the same day. Effectively no one watches it after broadcast day.

My guess is that the age group that watches the broadcast evening news [according to CBS Katie Couric's median age viewer is almost 60] doesn't timeshift much of anything.

Note: The data on broadcast news timeshifting I can get from Nielsen is sparse and inconsistent. The most recent set of data I can get is for the week beginning Jul 30, but it had obvious errors. This is the next most recent set of data I could get.

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