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Nielsen Cable News TV Ratings Archive Aug 30-Sept 17

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September 19th, 2007

Cable News Primetime Viewers

(click on chart for full-sized image)

This is an archive post of older data, if you were looking for our latest Cable News Ratings, they are here.

Data via TVNewser.

More Nielsen Cable News ratings including Viewers Total Day, and 25-54 Demo Viewers Primetime and Total Day:

Cable News Viewers Total Day

Cable News Viewers 25-54 Primetime

Cable New Viewers 25-54 Total Day

 
  • Andy

    Actually this is “Live Plus” data, meaning the number of people who actually watched and those that recorded the program on DVR. There is no actual proof that people who record news shows watch them. This is also not the ratings set that advertisers buy from. Live data is more reliabel and it’s what you should be using. So why aren’t you?

  • Bill Gorman

    Andy,
    You are correct it’s Live+SD data from Nielsen and according to their methodology it measures people who actually watch the show during the same day.

    For cable news, my guess is the additional people over Live is very small, based on our data from a week of broadcast news http://tvbythenumbers.com/2007/09/10/q-who-timeshifts-the-broadcast-evening-news/

    As for why we don’t chart the Live+3 data that advertisers say they are using to pay for ads, we’d love to add that as well, but we don’t have access to it. We also don’t have access to Live data for cable news, although we do for some of the other show types.

    If you have a source for that data, we’re all ears!

  • Bill Gorman

    Andy,
    You are correct it's Live+SD data from Nielsen and according to their methodology it measures people who actually watch the show during the same day.

    For cable news, my guess is the additional people over Live is very small, based on our data from a week of broadcast news http://tvbythenumbers.com/2007/09/10/q-who-time

    As for why we don't chart the Live+3 data that advertisers say they are using to pay for ads, we'd love to add that as well, but we don't have access to it. We also don't have access to Live data for cable news, although we do for some of the other show types.

    If you have a source for that data, we're all ears!

  • Robert Seidman

    Just to clarify on Bill's point, Andy — you're right, that we use Live+SD, but the DVR #'s measure people who actually watched the same day on DVR (or really, before 3AM) — not people who merely recorded it.

    Bill, I think Andy's point, since he cares about this FNC vs. MSNBC triviality is that for Cable news (and probably news in general) all the advertisers want to pay for is the LIVE number. But I'm with you, since the difference between Live & Live+SD is less than 1% with broadcast (as I suspect w/cable) it's an insignificant concern.

  • Robert Seidman

    Just to clarify on Bill’s point, Andy — you’re right, that we use Live+SD, but the DVR #’s measure people who actually watched the same day on DVR (or really, before 3AM) — not people who merely recorded it.

    Bill, I think Andy’s point, since he cares about this FNC vs. MSNBC triviality is that for Cable news (and probably news in general) all the advertisers want to pay for is the LIVE number. But I’m with you, since the difference between Live & Live+SD is less than 1% with broadcast (as I suspect w/cable) it’s an insignificant concern.

  • Robert Seidman

    Or I'm just a dope who is wrong. But when it comes to being trivial, I love being trivial with numbers. While the %DVR usage for FNC, and CNN seems to track well with our broadcast news data, and is completely insignificant. DVR usage for the Olbermann show is pretty significant according to this data from Spud at Inside Cable News:

    8PM – P2+ (25-54)
    O’Reilly Factor- 2,517,000 viewers (473,000) LSD: 2,534,000 viewers (484,000)
    Situation Room – 687,000 viewers (226,000) LSD: 694,000 viewers (233,000)
    Countdown w/ Olbermann –899,000 viewers (341,000) LSD: 987,000 viewers (402,000)

  • Robert Seidman

    Or I’m just a dope who is wrong. But when it comes to being trivial, I love being trivial with numbers. While the %DVR usage for FNC, and CNN seems to track well with our broadcast news data, and is completely insignificant. DVR usage for the Olbermann show is pretty significant according to this data from Spud at Inside Cable News:

    8PM – P2+ (25-54)
    O’Reilly Factor- 2,517,000 viewers (473,000) LSD: 2,534,000 viewers (484,000)
    Situation Room – 687,000 viewers (226,000) LSD: 694,000 viewers (233,000)
    Countdown w/ Olbermann –899,000 viewers (341,000) LSD: 987,000 viewers (402,000)

  • Bill Gorman

    Very interesting.

    We may have drawn the wrong conclusions about our Broadcast Evening news timeshifting data.

    Instead of “People don't timeshift news” the better conclusion might have been “The older demographic folks who overwhelmingly watch the broadcast evening news may not timeshift *anything*”

    This requires more analysis.

  • Bill Gorman

    Very interesting.

    We may have drawn the wrong conclusions about our Broadcast Evening news timeshifting data.

    Instead of “People don’t timeshift news” the better conclusion might have been “The older demographic folks who overwhelmingly watch the broadcast evening news may not timeshift *anything*”

    This requires more analysis.

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