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Nielsen Top 20 Most Timeshifted Broadcast Prime Shows, Sept 3-9

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September 25th, 2007

Our Timeshifting calculations measure which shows had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

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(click chart for full-sized image)

Among shows in the Top 100 audience size for Live+7.

Again, Big Brother's 3 shows are in the top 5, The Biggest Loser moves into the top 5 for the first time.

Full Top 20 Most Timeshifted Broadcast Shows list:

RANK PROGRAMS NET Persons Live+7 (million) Persons Live (million) Difference (thousand) %
1 Big Brother 8-THU CBS 8.21 7.00 1,202 17.0%
2 Big Brother 8-TUE CBS 8.26 7.16 1,096 15.0%
3 LAST COMIC STANDING 5 NBC 6.77 5.97 800 13.4%
4 Big Brother 8-SUN CBS 8.49 7.59 898 11.8%
5 Biggest Loser 9/4(S) NBC 6.54 6.19 354 5.7%
6 Grey's Anatomy ABC 4.21 4.01 194 4.8%
7 FAT MARCH SP-9/3(S) ABC 4.95 4.73 228 4.8%
8 NASCAR IN PRIMETIME ABC 2.86 2.73 131 4.8%
9 Friday Night Smackdown CW 4.83 4.61 216 4.7%
10 20/20-FRI ABC 6.46 6.20 258 4.2%
11 TIL DEATH SP-9/5 8P(S) FOX 3.11 2.99 124 4.2%
12 Dateline-WED NBC 7.66 7.36 305 4.1%
13 Two and a Half Men-SPC(S) CBS 9.26 8.91 359 4.0%
14 Simpsons FOX 6.14 5.90 237 4.0%
15 Don't Forget the Lyrics FOX 8.19 7.88 316 4.0%
16 Thank God You're Here NBC 3.43 3.30 132 4.0%
17 NCIS CBS 7.27 6.99 275 3.9%
18 Family Guy-SUN 9:30P FOX 6.38 6.14 238 3.9%
19 HOUSE FOX 7.95 7.67 286 3.7%
20 COPS FOX 4.45 4.29 154 4%

 
  • http://www.jpb2525.blogspot.com John

    Hi! Great site, first of all! Thanks for all the great info – I just have one question: what is meant by timeshifted? Thanks so much!

  • http://www.jpb2525.blogspot.com John

    Hi! Great site, first of all! Thanks for all the great info – I just have one question: what is meant by timeshifted? Thanks so much!

  • Bill Gorman

    John,
    Timeshifted means recorded on a DVR [digital video recorder] and played back later. Nielsen’s claim is that their data indicate which shows were not only recorded, but played back for viewing.

    Here are Nielsen’s definitions of timeshifted viewing periods:

    LIVE+SD: LIVE+SD = the numbers for live viewing plus same day DVR (digital video recorder) usage. It’s a bit complicated though because the typical day is from Midnight to Midnight, the SD for DVR usage runs 3AM-3AM.

    To simplify this, if you have Heroes on your DVR that was recorded at 9pm, as long as you watch it prior to 3AM, it will count in the LIVE+SD numbers. So same day isn’t exactly the same day, but they always measure this the same, so it’s consistent. If you don’t watch until 4am (why are you still awake at 4am!?) it will not count in the LIVE+SD number but it will count in the LIVE+3 (live usage plus 3 days worth of DVR usage) and the LIVE+7 numbers.

    LIVE+3: The number watched while a program was broadcast or via DVR within 3 days of original broadcast

    LIVE+7: Same as above, but 7 days rather than 3.

  • Bill Gorman

    John,
    Timeshifted means recorded on a DVR [digital video recorder] and played back later. Nielsen’s claim is that their data indicate which shows were not only recorded, but played back for viewing.

    Here are Nielsen’s definitions of timeshifted viewing periods:

    LIVE+SD: LIVE+SD = the numbers for live viewing plus same day DVR (digital video recorder) usage. It’s a bit complicated though because the typical day is from Midnight to Midnight, the SD for DVR usage runs 3AM-3AM.

    To simplify this, if you have Heroes on your DVR that was recorded at 9pm, as long as you watch it prior to 3AM, it will count in the LIVE+SD numbers. So same day isn’t exactly the same day, but they always measure this the same, so it’s consistent. If you don’t watch until 4am (why are you still awake at 4am!?) it will not count in the LIVE+SD number but it will count in the LIVE+3 (live usage plus 3 days worth of DVR usage) and the LIVE+7 numbers.

    LIVE+3: The number watched while a program was broadcast or via DVR within 3 days of original broadcast

    LIVE+7: Same as above, but 7 days rather than 3.

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