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Nielsen Overnight TV Ratings, Sunday Sept 30

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October 1st, 2007

Desperate Housewives

ABC wins both overall viewers and the 18-49 demo on this Sunday on the strength of a two hour episode of Extreme Makeover: Home Edition (11/67m viewers overall and a 3.8 in the 18-49)  and a solid showing with the drama Brothers & Sisters (13.26m/ 3.8 in the 18-49). But it was all about the debut of those Desperate Housewives' -- 18.98m viewers and a very healthy 7.4 rating in the 18-49 demo. 

The following results are based on the fast affiliate ratings (Live Plus Same Day data)

-Total Viewers:
ABC: 13.89 million, CBS: 13.22, NBC: 11.32, Fox: 6.41, CW: 855,000

-Adults 18-49:
ABC: 5.0 rating/13 share, NBC: 4.6/12, CBS and Fox: 3.2/ 8 each, CW: 0.4/ 1

An approximate 30 minute overun for NFL Football had 17.3 million viewers for CBS, which led into 60 Minutes 12.81m viewers.  The Eagles vs. Giants NFL contest on NBC Sunday Night Football pulled an estimated 13.32m. 

Cold Case & Shark performed well for CBS with  13.56m and 11.43m respectively, but the EYE network as we know, skews a little bit older and wasn't near the top with these shows in the 18-49 demo.

On Fox the Simpsons lagged in viewers (8.42m) but was #2 for its slot in the 18-49 demo. King of the Hill did 7.2m viewers with a 3.5 18-49 rating.  Family Guy had 7.95m viewers and a 4.2 rating in the 18-49 demo.   The Simpsons and Family Guy both lost viewers from last week when the Simpsons had 9.43m viewers and Family Guy had 10.86m viewers. 

Though Marc Berman is pinning such declines on "The Year of the DVR", I'm not convinced yet that such drops can be attributed to DVR usage alone.  When the data is actually available to us weeks from now, I'll go back in and see what DVR usage for Family Guy was for the last 2 weeks.  This week's season premiere of American Dad had 6.03m viewers and a 3.1 rating in the 18-49.

The CW probably isn't worth talking about as Online Nation pulled in only 698,000 offline viewers and Gossip Girl could only muster 751,000.

Full night's results available via Marc Berman/Mediaweek.  The Charts:

Nielsen Overnight Viewers

Nielsen Overnight 18-49

 
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