Daisies Push to the Top: Kinder, Gentler (and way more boring) Addison bests Bionic Woman and ABC wins the night in both total viewers and 18-49 demo
- ABC: 11.62 million, CBS: 11.55, NBC: 10.27, Fox: 6.34, CW: 3.66
ABC: 4.1 rating/11 share, CBS: 3.4/ 9, NBC: 3.3/ 9, Fox: 2.7/ 7, CW: 1.7/ 5
The much ballyhooed and critically well received "Pushing Daisies" won the 8pm race in its premiere with 12.83m viewers and 4.3/13 with the 18-49 crowd. Deal or No Deal amazingly still gets watched by a lot of people (11.07m, 2.8/8). Jericho fans will love the fact that Kid Nation only generated 7.51m and a 2.4/7. Last year Jericho had 10.83m and a 3.4/10 in this period.
Wednesday is not a big night for Fox whose comedies Back to You and Till Death scored 6.58m viewers and 6.22m viewers.
For all the yammering about Bionic Woman vs. Private Practice, CBS' Criminal Minds had the most viewers in the 9pm slot . 14.42 but the problem as ever for CBS is the geriatric nature of the viewer base and although Criminal Minds was #1 in total viewers, it was 3rd in the 18-49 demo with a 3.7/9. Private Practice was #1 in 18-49 and #2 in the time slot overall with 12.29m viewers and a 4.5/11. Practice lost more than 2 million viewers and 13% from the 18-49 demo from its debut, but we'll see what happens next year (OK, in 2 weeks) when Nielsen releases the DVR figures. Losses after premieres are generally typical it seems, and the ratings wonks see this as good news, not bad for Practice.
Gorman's favorite, Bionic Woman was 3rd in overall viewers, 10.94m, but second in the 18-49 demo with a 4.0/10. But it lost even more viewers from the debut than Private Practice. Bionic Woman was down 2.97m and 30% in the 18-49 demo from its debut. The good news for NBC is that these numbers are vastly better than last year's "The Biggest Loser" which only had 7.15m viewers in the slot one year ago. I think Bionic Woman will likely be a DVR favorite.
At 10pm, as usual, it was all about CIS and 12.72m viewers and a 3.9/10 but was off more than 3 million viewers from one year ago. ABC's Dirty, Sexy, Money had 9.73m and a 3.6/10. NBC's Life, which to be honest, wasn't at all on my radar had 8.8m and a 3.0/8 but slipped more off its premiere than Dirty, Sexy Money did. But Life did outperform last year's occupant of the slot, "Kidnapped" by a wide Margin. Kidnapped had just 5.15m viewers a year ago. So even with some 3rd place finishes NBC is looking much improved from last year.
Full night's results available via Marc Berman/Mediaweek. The Charts to follow.