Sexy Housewives More Attractive than NFL?

Categories: '

Written By

October 8th, 2007

Yes, But NBC wins the night anyway 

Scoreboard for Sunday Oct 7 NBC ABC CBS FOX CW
Total Viewers (million) 13.66 12.44 11.53 8.3 1.27
Rating/Share: Adults 18-49 5.6/15 4.4/12 2.9/8 2.6/7 0.4/1

ABC's Desperate Housewives did manage to trump the NBC's Sunday Night Football in average audience.  But alas football games run 3 hours, and the housewives are desperate only for one. The Bears vs. Packer game had fewer viewers and still nipped Housewives in the ad centric 18-49 demo.

Ratings for Housewives and Brothers & Sisters are down versus last year, but we have still haven't seen the impact of time-shifted viewing of these shows via DVR.  While the DVR data won't likely have any impact on ad rates, it should clear up how many viewers popular shows like this are really losing. 

Time Net Show Viewers (million) 18-49 Rating/Share
7:30p-9p CBS 60 Minutes 10.8 2.1/6
8p FOX Simpsons 7.74 3.6/10
8:30p-11p NBC Bears vs. Packers 16.4 6.7/17
9p ABC Desperate Housewives 17.41 6.6/16
  FOX Family Guy 6.16 2.9/7
  CBS Cold Case 12.81 2.9/7
10p ABC Brothers and Sisters 12.21 4.5/12
  CBS Shark 11.2 2.5/6

Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

© 2015 Tribune Digital Ventures