Nielsen Scraps New Ratings Policy

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October 9th, 2007

Nielsen cries Uncle! as Networks Complain

After only a single week, Nielsen has decided to scrap it's new ratings policy [B&C reg. required], which had been to combine the ratings of different airings of the same show during the same week if they carried the same commercial load.

We had both guessed that this "trick", that NBC had used to benefit Heroes in week 1, would be scrapped quickly.

The new policy where ratings for each show airing will be reported separately, is exactly what we had expected.

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