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Burn Notice is Cable's Top Timeshifted Show

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Written By

October 10th, 2007

Burn Notice both Largest Audience and Highest % Timeshifting

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(click on chart for full-sized image)

For the week of Sept 17-23, over a quarter (25.6%) of USA's Burn Notice viewers watched the show after it was aired. It also had the largest number of timeshifted viewers (1.13 million) of any cable show.

MTV's The Hills and TNT's Saving Grace were also cable timeshifting standouts, both for % shifted and total shifted audience. With Monk and Psych not airing in the reporting week, no other shows were notable.

Full Top 20 Most Timeshifted Cable Shows, Sept 17-23:

RANK PROGRAMS NET Persons Live+7 (million) Persons Live (million) Timeshifed Audience (000s) %
1 Burn Notice USA 5.59 4.45 1,139 25.6%
2 HILLS, THE MTV 4.23 3.41 813 24.0%
3 SAVING GRACE TNT 4.67 3.95 725 18.4%
4 Hannah Montana 9/21 DSNY 5.41 4.95 456 9.2%
5 JEFF DUNHAM: SPARK OF INS CMDY 3.86 3.59 269 7.5%
6 HOUSE USA 3.20 3.00 197 6.6%
7 CORY IN THE HOUSE 9/21 DSNY 4.19 3.95 236 6.0%
8 WWE Entertainment (WWE Raw) USA 4.98 4.70 268 6.0%
9 WWE Entertainment (WWE Raw) USA 4.76 4.51 252 5.6%
10 CLOSER, THE TNT 2.71 2.60 137 5.3%
11 Family Guy ADSM 3.28 3.11 164 5.3%
12 ADV OF SHARK BOY & LAVA G DSNY 3.78 3.63 154 4.2%
13 SpongeBob NICK 3.10 3.02 72 2.4%
14 FREAKY FRIDAY (2003) DSNY 4.40 4.31 96 2.2%
15 LAW & ORDER TNT 3.60 3.52 77 2.2%
16 NFL REGULAR SEASON (REDSKINS/EAGLES) ESPN 11.65 11.42 239 2.0%
17 Hannah Montana 9/23 DSNY 3.99 3.92 68 1.7%
18 Hannah Montana 9/23 DSNY 3.35 3.30 50 1.5%
19 Hannah Montana 9/23 DSNY 3.21 3.16 47 1.5%
20 SpongeBob NICK 3.22 3.17 46 1.5%

Other sites report only which shows had the largest additional audience due to timeshifting. We show both the % audience gained through timeshifting [which we think is more interesting] and the timeshifted audience size.

Our Timeshifting chart indicates which shows had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs) as well as the size of the audience that watched in the 7 days after the live show aired.

 
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