Overnight Results Wednesday Oct 10: ABC Wins Demo

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October 11th, 2007

Close Battle: ABC Wins the Demo, CBS Total Viewers

Addison and Practice Best Bionics

Scoreboard for Wednesday Oct 10 CBS ABC NBC FOX CW
Total Viewers (million) 11.6 10.38 10.24 6.48 4.08
Rating/Share: Adults 18-49 3.3/9 3.9/11 3.2/9 2.6/7 1.9/5

Wednesday night was a close race between ABC, CBS and NBC. CBS took total viewers, and ABC snared the important 18-49 demographic.

Pushing Daisies had a solid second outing coming in second during the 8p-9p timeslot in viewers (10.07m) and wining the 18-49 demo (3.6/11). NBC's Deal or No Deal was the flip-side of this, coming in number one in viewers for the time slot (12.49m) and #2 in the 18-49 demo (3.1/9) CBS' "Kid Nation" is slid further to 7.01m viewers and the #4 show w/18-49 (2.0/6)

While a solid showing, especially in the demo Daisies was down almost 3 million viewers from the previous week. ABC can hope that's because so many DVR users want to watch it at another time. We'll see. The Fox comedies didn't fare much better with Back to You pulling in 6.5m and a 2.2/7 and ‘Til Death 6.48m and a 2.4/7.

CW's America's Next Top Model had a season-high 5.29 viewers and a 2.5/7, but that didn't seem to help our friends at Gossip Girl which kept only 2.87m viewers and a 1.3/3 in the 9pm slot. But let's face it, 9pm is all about Addison and Private Practice vs. the Bionic Woman. Addison may lack the bionic implants, but she's kicking ass anyway.

‘Practice had 12.21m and a time-slot leading 4.8/12 in the 18-49 demo. Our girl Jamie Sommers could only muster 10.10 and a 3.8/10 in the demo. CBS Criminal Minds beat both of them soundly in total viewers (14.47m) but things are sometimes tough at the geezer-centric CBS and Criminal Minds tied with Bionic Woman for 2nd in the demo.

At 10pm, on the geriatric network CSI: NY dominated the slot in both viewers (13.31) and the 18-49 demo (4.0/11). So all hope is not lost for the Les Moonves network. ABC's Dirty Sexy Money, which I have enjoyed, came in a distant second with 8.86m viewers and a 3.4/9. NBC's Life may have to go on life support with 8.14/m viewers and a 2.8/8, but Life carried more viewers over from Bionic Woman (81%) than Dirty Sexy Money did out of Private practice (73%). Though both shows are faring better than last season's occupants ABC's "The Nine" and NBC's "Kidnapped".

Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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