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Grey's, Heroes, CSI Most DVR'd during Premiere Week

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October 15th, 2007

Rank Show Name Net Persons Live+7 (million) Persons Live (million) # of Timeshifted viewers(000)
1 Grey's Anatomy ABC 22.967 19.050 3,917
2 Heroes NBC 18.860 15.003 3,857
3 CSI CBS 27.271 23.764 3,507
4 House FOX 20.227 16.737 3,490
5 The Office NBC 10.839 8.426 2,413
6 Desperate Housewives ABC 20.295 17.889 2,406
7 Survivor: China CBS 15.141 12.820 2,321
8 Bionic Woman NBC 15.129 13.032 2,097
9 Private Practice ABC 15.453 13.452 2,001
10 Criminal Minds CBS 13.891 11.976 1,915
11 CSI: Miami CBS 16.352 14.539 1,813
12 Bones FOX 9.234 7.491 1,743
13 Two and a Half Men CBS 14.303 12.641 1,662
14 NCIS CBS 14.945 13.284 1,661
15 Dancing with the Stars - Mon ABC 21.918 20.262 1,656
16 Ugly Betty ABC 12.003 10.417 1,586
17 Brothers and Sisters ABC 13.707 12.135 1,572
18 Journeyman NBC 10.241 8.688 1,553
19 Family Guy FOX 8.713 7.249 1,464
20 Law And Order: SVU NBC 12.984 11.569 1,415

Data: (C)2007 Nielsen Media Research Inc. All Rights Reserved

Gorman's time-shifted chart measures the impact DVR viewing had on a show's total viewing as a percentage.  This table merely ranks the most time-shifted shows by total number of time-shifterd viewers (within 7 days of the show's airing) and looks a bit different.

It is impressive that The Office (#1 on the Gorman chart) has so many DVR viewers!  Desperate Houswives had more than 100% more live viewers than The Office, but The Office still reeled in several thousand more DVR viewers than the Houswives.

Journeyman and Bionic woman made this top 20 list during premiere week.   Bionic Woman had slightly more DVR viewers than Private Practice that week, but based on the overnight ratings trends the last two weeks I'd be surprised if that holds up.

There really isn't much change in the overall Top 20 shows adding in the +7 DVR viewing.  Private Practive moves from 13th live to 11th Live+7.  Bionic Woman moved from #16 live to #13 in Live +7.  Heroes moved from #9 to #7.

60 Minutes which was the #19 live show fell to #23 in the Live+7 rankings, with only 270K people viewing it via DVR.

I somewhat want to jump to the space of "OMG, the DVR is going to eat into DVD sales faster than I thought!"  I'm not there though. Nielsen lists 286 million and change people aged 2 and over.  Only CSI got close to reeling 10% of that population in.  Further, of those 286 million, only 57.7m have access to a DVR wheras almost 259m have access to a DVD player (again, according to the Nielsen estimates). 

The trend of time-shifting is certainly not the friend of DVD revenue for TV shows, but the opportunity is hardly completely dried up or even mostly dried up. It's getting drier though, and next year will be drier than this year, etc.

 
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