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The Hills Tops Cable Timeshifting, Sept 24-30

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October 15th, 2007

The Hills has Largest Timeshifted Audience, Highest % Increase

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(click on chart for full-sized image)

For the week of Sept 24-30,  25.8% more viewers watched MTV's The Hills  after it was aired. It also had the largest number of timeshifted viewers (877,000) of any cable show.

VH1's Rock of Love was also a cable timeshifting standout, both for % increase and total shifted audience.

With 13 of the top 20 timeshifted shows in its corporate family, Disney [w/ ESPN and ESPN2] provided the bulk of the 20 most timeshifted shows.

Full Top 20 Most Timeshifted Cable Shows, Sept 24-30:

RANK PROGRAMS NET Persons Live+7 (million) Persons Live (million) Timeshifed Audience (000s) % Increase over Live
1 THE HILLS MTV 4.27 3.40 877 25.8%
2 ROCK OF LOVE VH1 5.61 5.03 584 11.6%
3 WWE Entertainment (WWE Raw) USA 5.00 4.67 336 7.2%
4 WWE Entertainment (WWE Raw) USA 4.93 4.64 287 6.2%
5 CONFESSIONS/TEENAGE DRAMA DSNY 3.45 3.30 193 6.0%
6 HOUSE OF PAYNE TBSC 3.80 3.61 190 5.0%
7 SKY HIGH DSNY 5.46 5.20 266 5.0%
8 SKY HIGH 09/29 DSNY 4.92 4.70 231 4.9%
9 NASCAR NEXTEL CUP ESPN2 4.15 3.96 188 4.7%
10 HIGH SCHOOL MUSICAL 09/30 DSNY 4.53 4.34 191 4.4%
11 SUITE LIFE OF ZACK&CODY 09/29 DSNY 3.21 3.09 117 3.8%
12 SUITE LIFE OF ZACK&CODY 09/29 DSNY 2.96 2.86 107 3.7%
13 SMARTEST MODEL TRAILER VH1 3.73 3.60 126 3.5%
14 SUITE LIFE OF ZACK & CODY DSNY 3.05 2.95 98 3.3%
15 SUITE LIFE OF ZACK&CODY 09/30 DSNY 2.75 2.67 86 3.2%
16 HIGH SCHOOL MUSICAL 2 DSNY 6.11 5.93 179 3.0%
17 SUITE LIFE OF ZACK&CODY 09/29 DSNY 3.13 3.05 84 2.8%
18 SpongeBob NICK 3.03 2.96 73 2.5%
19 SUITE LIFE OF ZACK&CODY 09/30 DSNY 2.72 2.66 61 2.3%
20 NFL (TITANS/SAINTS) ESPN 10.82 10.62 197 1.9%

Our Timeshifting chart indicates which shows had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs) as well as the size of the audience that watched in the 7 days after the live show aired.

 
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