The Hills has Largest Timeshifted Audience, Highest % Increase
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For the week of Sept 24-30, 25.8% more viewers watched MTV's The Hills after it was aired. It also had the largest number of timeshifted viewers (877,000) of any cable show.
VH1's Rock of Love was also a cable timeshifting standout, both for % increase and total shifted audience.
With 13 of the top 20 timeshifted shows in its corporate family, Disney [w/ ESPN and ESPN2] provided the bulk of the 20 most timeshifted shows.
Full Top 20 Most Timeshifted Cable Shows, Sept 24-30:
|RANK||PROGRAMS||NET||Persons Live+7 (million)||Persons Live (million)||Timeshifed Audience (000s)||% Increase over Live|
|2||ROCK OF LOVE||VH1||5.61||5.03||584||11.6%|
|6||HOUSE OF PAYNE||TBSC||3.80||3.61||190||5.0%|
|8||SKY HIGH 09/29||DSNY||4.92||4.70||231||4.9%|
|9||NASCAR NEXTEL CUP||ESPN2||4.15||3.96||188||4.7%|
|10||HIGH SCHOOL MUSICAL 09/30||DSNY||4.53||4.34||191||4.4%|
|11||SUITE LIFE OF ZACK&CODY 09/29||DSNY||3.21||3.09||117||3.8%|
|12||SUITE LIFE OF ZACK&CODY 09/29||DSNY||2.96||2.86||107||3.7%|
|13||SMARTEST MODEL TRAILER||VH1||3.73||3.60||126||3.5%|
|14||SUITE LIFE OF ZACK & CODY||DSNY||3.05||2.95||98||3.3%|
|15||SUITE LIFE OF ZACK&CODY 09/30||DSNY||2.75||2.67||86||3.2%|
|16||HIGH SCHOOL MUSICAL 2||DSNY||6.11||5.93||179||3.0%|
|17||SUITE LIFE OF ZACK&CODY 09/29||DSNY||3.13||3.05||84||2.8%|
|19||SUITE LIFE OF ZACK&CODY 09/30||DSNY||2.72||2.66||61||2.3%|
Our Timeshifting chart indicates which shows had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs) as well as the size of the audience that watched in the 7 days after the live show aired.