C+3 Commercial Viewer Ratings Results, Sept 24-30

Categories: TV Advertising

Written By

October 16th, 2007

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Advertising Age is reporting on the C+3 commercial viewer ratings for the week of 9/24-9/30 - the first week of the new season where results have been made available. While the overall average drop was only 3% from shows to commercials (a smaller difference than I would have thought), Live+3 show ratings on average were about 16% higher than the C+3 commercial ratings among adults 18-49.

Broadcast Commercial Live+3 Ranking for Sept. 24-Sept. 30:

Program Network Persons 2+ Live+3 Commercial (000) P2+ Live Program (000) Difference
1) CSI CBS 23,826 23,764 0.26%
2) Dancing with the Stars- Monday ABC 19,865 20,262 -1.96%
3) Greys Anatomy ABC 19,181 19,050 0.69%
4) Desperate Housewives ABC 17,492 17,889 -2.22%
5) Dancing with the Stars- Tuesday ABC 17,463 17,794 -1.86%
6) House Fox 17,062 16,737 1.94%
7) Without a Trace CBS 16,230 16,302 -0.44%
8) Dancing with the Stars- Results ABC 15,966 16,128 -1.00%
9) Heroes NBC 14,893 15,003 -0.73%
10) NBC Sunday Night Football NBC 14,480 14,859 -2.55%
11) CSI: Miami CBS 14,406 14,539 -0.91%
12) Private Practice ABC 13,437 13,452 -0.11%
13) Extreme Makeover: Home Edition ABC 13,143 13,857 -5.15%
14) NCIS CBS 12,945 13,284 -2.55%
15) Bionic Woman NBC 12,883 13,032 -1.14%
16) Cold Case CBS 12,860 13,186 -2.47%
17) Survivor: China CBS 12,841 12,820 0.16%
18) Two and a Half Men CBS 12,718 12,641 0.61%
19) Brothers and Sisters ABC 12,156 12,135 0.17%
20) CSI: NY CBS 12,063 12,327 -2.14%
21) Cane CBS 11,861 10,994 7.89%
22) 60 Minutes CBS 11,841 12,620 -6.17%
23) Criminal Minds CBS 11,711 11,976 -2.21%
24) Rules of Engagement CBS 11,449 11,869 -3.54%
25) Law And Order: SVU NBC 11,169 11,569 -3.46%

Data via: TV Week

We don't have Live+3 show viwership to do exact apples to apples comparisons, but this table leads me to leap to the following conclusion: almost all people viewing the top shows on their DVR within 3 days are fast forwarding through all of the commercials.  That's hardly a surprise but still not good news.  I think Preston Beckman of Fox had it right when he said “Nothing is going to change that will radically shift a network’s perceptions of a show.”

Cane  (#21 in the table) is possibly an exception to this.  I imagine its producers are most pleased. 

TV Ratings Data: ©2007 Nielsen Media Research, Inc. All Rights Reserved.

 
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