According to a new study from the Conference Board and TNS, close to 16% of US Households with Internet access are reporting they have viewed full-length TV programs online. This is almost double the number from one year ago.
"Although online television viewing is still not a widespread phenomenon, the proportion of users has increased since 2006 and is likely to increase over time, given consumers' love for entertainment," says Lynn Franco, Director of The Conference Board Consumer Research Center.
"Over the next few years, the growing popularity of viewing TV episodes/shows online is going to have a huge impact on the way brands and advertisers communicate with viewers," says Shari Morwood, E.V.P of Technology, Telecommunications and Media at TNS. "If advertisers can effectively leverage the online video platform, we should see much more interactivity and emotional connection between brands and the online TV viewing audience. On a broader scale, we will also see changes in viewing preferences, including TV on mobile devices, as media, telecom, and technology increasingly converge."
I have been using the online web sites somewhat extensively over the last week (ok, other than the CW) and should have a review of these sites up some time in the next week.