One of the many reasons I like Yahoo! more than my pal Kara Swisher is Yahoo! Sports. This data is courtesy of our friends at Media Post and the Center for Media Reseach from recent Nielsen/Netratings data and clearly shows more people use Yahoo! Sports, and by a wide margin than ESPN, FOX, or CBS.
Though Fred Wilson would be mortified at how much time I spend watching TV per day, you can help give me a shot at having lunch with Yahoo CEO Jerry Yang and block Kara from giving him grief in person by contributing to Fred's Donor's Choose Challenge. Or if you you like the thought of Kara harassing Jerry, contribute via Kara instead. Either way, it's all for a good cause, but I think Jerry needs some love, and I love me some Yahoo Sports.
| Top 10 Online Sports Destinations Week ending September 23, 2007 US, Home and Work | ||
| Brand or Channel | Unique Audience (000) | Active Reach (%) |
| Yahoo! Sports |
11,912 |
8.84 |
| ESPN |
9,031 |
6.7 |
| FOX Sports on MSN |
6,881 |
5.11 |
| CBSSports/CSTV Network |
6,155 |
4.57 |
| NFL Internet Network |
6,091 |
4.52 |
| MLB.com |
5,549 |
4.12 |
| eBay Sports |
3,421 |
2.54 |
| AOL Sports |
2,846 |
2.11 |
| SI.com |
2,841 |
2.11 |
| Turner Sports New Media |
2,229 |
1.65 |
| Source: Nielsen//NetRatings NetView | ||
| Demographic Data for Sports CategoryMonth of August 2007 US, Home and Work | |||
| Category | Target | Unique Audience (000) | Audience Composition (%) |
| Total |
70,645 |
100 |
|
| Male |
41,099 |
58.18 |
|
| Female |
29,546 |
41.82 |
|
| Age | 2 - 11 |
2,336 |
3.31 |
| 12 - 17 |
5,597 |
7.92 |
|
| 18 - 24 |
3,760 |
5.32 |
|
| 25 - 34 |
9,932 |
14.06 |
|
| 35 - 49 |
25,422 |
35.98 |
|
| 45+ |
32,205 |
45.59 |
|
| 55+ |
14,915 |
21.11 |
|
| 65+ |
5,509 |
7.8 |
|
| HH Income | $ 0 - 24999 |
3,603 |
5.1 |
| $ 25000 - 49999 |
12,916 |
18.28 |
|
| $ 50000 - 74999 |
17,865 |
25.29 |
|
| $ 75000 - 99999 |
15,018 |
21.26 |
|
| $ 100000 - 149999 |
12,376 |
17.52 |
|
| $ 150000+ |
7,408 |
10.49 |
|
| No Response |
1,458 |
2.06 |
|
| Source: Nielsen//NetRatings NetView | |||
Data on the Entertainment Sports Leagues & Teams Week ending September 23, 2007 US, Home and Work
| Top 20 Advertisers | ||
| Impressions (000) | Share of all Impressions | |
| NBA |
4,148 |
12.3% |
| Fairfield University |
2,521 |
7.4% |
| Nascar |
2,244 |
6.6% |
| USA Football, Inc. |
2,124 |
6.3% |
| PGA TOUR, Inc. |
1,361 |
4.0% |
| Zuffa |
1,334 |
3.9% |
| FedEx Corporation |
1,186 |
3.5% |
| Major League Baseball |
1,175 |
3.5% |
| Echostar Communications Corporation |
1,159 |
3.4% |
| National Underclassmen Combine |
923 |
2.7% |
| Breeders' Cup Ltd. |
837 |
2.5% |
| Cablevision Systems Corporation |
825 |
2.4% |
| Atlanta Motor Speedway |
778 |
2.3% |
| UEFA |
715 |
2.1% |
| Rugby World Cup Limited |
700 |
2.1% |
| Iowa Hawkeyes |
687 |
2.0% |
| Baltimore Ravens |
559 |
1.7% |
| New Orleans Saints |
547 |
1.6% |
| Miami Dolphins Official Homepage |
527 |
1.6% |
| Charlotte 49ers |
418 |
1.2% |
| Total |
33,846 |
|
| Source: Nielsen//NetRatings AdRelevance | ||
| Top Ad Sizes | |||
| Dimensions | Impressions (000) | Share of all Impressions | |
| Leaderboard |
(728x90) |
11,691 |
34.5% |
| Medium Rectangle |
(300x250) |
6,043 |
17.9% |
| Wide Skyscraper |
(160x600) |
5,565 |
16.4% |
| Full Banner |
(468x60) |
4,647 |
13.7% |
| Button #1 |
(120x90) |
1,806 |
5.3% |
| Non-Standard Dimension |
|
1,256 |
3.7% |
| Button #2 |
(120x60) |
879 |
2.6% |
| Half Banner |
(234x60) |
516 |
1.5% |
| Vertical Banner |
(120x240) |
495 |
1.5% |
| Square Button |
(125x125) |
330 |
1.0% |
| Skyscraper |
(120x600) |
167 |
0.5% |
| Micro Bar |
(88x31) |
149 |
0.4% |
| Rectangle |
(180x150) |
138 |
0.4% |
| Square |
(250x250) |
90 |
0.3% |
| Large Rectangle |
(336x280) |
67 |
0.2% |
| Vertical Rectangle |
(240x400) |
15 |
0.0% |
| Total |
|
33,854 |
100.0% |
| Source: Nielsen//NetRatings AdRelevance | |||
| Ad Delivery Types | ||
| Impressions (000) | Share of all Impressions | |
| In-Page |
33,564 |
99.1% |
| Expanding |
202 |
0.6% |
| Transitional |
37 |
0.1% |
| Pop-Up |
28 |
0.1% |
| Over-Page |
21 |
0.1% |
| Total |
33,852 |
100.0% |
| Source: Nielsen//NetRatings AdRelevance | ||
Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.
