'

TV Network Not Necessary for Web Success

Categories: ',Internet TV

Written By

October 19th, 2007

One of the many reasons I like Yahoo! more than my pal Kara Swisher is Yahoo! Sports.  This data is courtesy of our friends at Media Post and the Center for Media Reseach from recent Nielsen/Netratings data and clearly shows more people use Yahoo! Sports, and by a wide margin than ESPN, FOX, or CBS. 

Though Fred Wilson would be mortified at how much time I spend watching TV per day, you can help give me a shot at having lunch with Yahoo CEO Jerry Yang and block Kara from giving him grief in person by contributing to Fred's Donor's Choose Challenge. Or if you you like the thought of Kara harassing Jerry, contribute via Kara instead.  Either way, it's all for a good cause, but I think Jerry needs some love, and I love me some Yahoo Sports.                                            

Top 10 Online Sports Destinations Week ending September 23, 2007 US, Home and Work
Brand or Channel Unique Audience (000) Active Reach (%)
Yahoo! Sports

11,912

8.84

ESPN

9,031

6.7

FOX Sports on MSN

6,881

5.11

CBSSports/CSTV Network

6,155

4.57

NFL Internet Network

6,091

4.52

MLB.com

5,549

4.12

eBay Sports

3,421

2.54

AOL Sports

2,846

2.11

SI.com

2,841

2.11

Turner Sports New Media

2,229

1.65

Source:  Nielsen//NetRatings NetView

                                                                    

Demographic Data for Sports CategoryMonth of August 2007 US, Home and Work
Category Target Unique Audience (000) Audience Composition (%)
Total

70,645

100

Male

 41,099

58.18

Female

 29,546

41.82

Age  2 - 11

 2,336

3.31

 12 - 17

 5,597

7.92

 18 - 24

 3,760

5.32

 25 - 34

 9,932

14.06

 35 - 49

 25,422

35.98

 45+

 32,205

45.59

 55+

 14,915

21.11

 65+

 5,509

7.8

HH Income  $ 0 - 24999

 3,603

5.1

 $ 25000 - 49999

 12,916

18.28

 $ 50000 - 74999

 17,865

25.29

 $ 75000 - 99999

 15,018

21.26

 $ 100000 - 149999

 12,376

17.52

 $ 150000+

 7,408

10.49

 No Response

 1,458

2.06

Source:  Nielsen//NetRatings NetView

Data on the Entertainment Sports Leagues & Teams Week ending September 23, 2007 US, Home and Work

                     

Top 20 Advertisers
Impressions (000) Share of all Impressions
NBA

4,148

12.3%

Fairfield University

2,521

7.4%

Nascar

2,244

6.6%

USA Football, Inc.

2,124

6.3%

PGA TOUR, Inc.

1,361

4.0%

Zuffa

1,334

3.9%

FedEx Corporation

1,186

3.5%

Major League Baseball

1,175

3.5%

Echostar Communications Corporation

1,159

3.4%

National Underclassmen Combine

923

2.7%

Breeders' Cup Ltd.

837

2.5%

Cablevision Systems Corporation

825

2.4%

Atlanta Motor Speedway

778

2.3%

UEFA

715

2.1%

Rugby World Cup Limited

700

2.1%

Iowa Hawkeyes

687

2.0%

Baltimore Ravens

559

1.7%

New Orleans Saints

547

1.6%

Miami Dolphins Official Homepage

527

1.6%

Charlotte 49ers

418

1.2%

Total

33,846

 

Source: Nielsen//NetRatings AdRelevance
Top Ad Sizes
Dimensions Impressions (000) Share of all Impressions
Leaderboard

(728x90)

11,691

34.5%

Medium Rectangle

 (300x250)

6,043

17.9%

Wide Skyscraper

(160x600)

5,565

16.4%

Full Banner

(468x60)

4,647

13.7%

Button #1

(120x90)

1,806

5.3%

Non-Standard Dimension

 

1,256

3.7%

Button #2

(120x60)

879

2.6%

Half Banner

(234x60)

516

1.5%

Vertical Banner

(120x240)

495

1.5%

Square Button

(125x125)

330

1.0%

Skyscraper

(120x600)

167

0.5%

Micro Bar

(88x31)

149

0.4%

Rectangle

(180x150)

138

0.4%

Square

 (250x250)

90

0.3%

Large Rectangle

(336x280)

67

0.2%

Vertical Rectangle

(240x400)

15

0.0%

Total

 

33,854

100.0%

Source: Nielsen//NetRatings AdRelevance
Ad Delivery Types
Impressions (000) Share of all Impressions
In-Page

33,564

99.1%

Expanding

202

0.6%

Transitional

37

0.1%

Pop-Up

28

0.1%

Over-Page

21

0.1%

Total

33,852

100.0%

Source: Nielsen//NetRatings AdRelevance

Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.

 
© 2014 Tribune Digital Ventures