Comments on: Why I Like Les and the Katie Couric Experiment http://tvbythenumbers.zap2it.com/2007/10/21/why-i-like-les-and-the-katie-couric-experiment/1375/ Wed, 15 Feb 2012 02:59:31 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Eva G. http://tvbythenumbers.zap2it.com/2007/10/21/why-i-like-les-and-the-katie-couric-experiment/1375/comment-page-1/#comment-476 Eva G. Mon, 22 Oct 2007 23:16:21 +0000 http://tvbythenumbers.com/2007/10/21/why-i-like-les-and-the-katie-couric-experiment/#comment-476 Dear Robert, I'm so glad you defended your point of view respectfully, and with great insight. I think you and Bill are sooooooo smart. I'm young and never watch the news on TV, cuz I get it all online, without commercials, and usually with the ability to blog about it. Dear Robert, I’m so glad you defended your point of view respectfully, and with great insight. I think you and Bill are sooooooo smart. I’m young and never watch the news on TV, cuz I get it all online, without commercials, and usually with the ability to blog about it.

]]> By: Eva G. http://tvbythenumbers.zap2it.com/2007/10/21/why-i-like-les-and-the-katie-couric-experiment/1375/comment-page-1/#comment-18609 Eva G. Mon, 22 Oct 2007 23:16:21 +0000 http://tvbythenumbers.com/2007/10/21/why-i-like-les-and-the-katie-couric-experiment/#comment-18609 Dear Robert, I'm so glad you defended your point of view respectfully, and with great insight. I think you and Bill are sooooooo smart. I'm young and never watch the news on TV, cuz I get it all online, without commercials, and usually with the ability to blog about it. Dear Robert, I'm so glad you defended your point of view respectfully, and with great insight. I think you and Bill are sooooooo smart. I'm young and never watch the news on TV, cuz I get it all online, without commercials, and usually with the ability to blog about it.

]]> By: Robert Seidman http://tvbythenumbers.zap2it.com/2007/10/21/why-i-like-les-and-the-katie-couric-experiment/1375/comment-page-1/#comment-467 Robert Seidman Mon, 22 Oct 2007 16:43:16 +0000 http://tvbythenumbers.com/2007/10/21/why-i-like-les-and-the-katie-couric-experiment/#comment-467 Daniel: maybe they were trying to "split the middle". She's younger than Rather by a good clip, but perhaps they thought not so young she'd alienate the over 60 crowd. I'm not sure I agree the Eye isn't trying to skew younger. Moonlight and the Big Bang theory come to mind, but I agree the card CBS plays (and well) is the most viewers period card. Daniel: maybe they were trying to “split the middle”. She’s younger than Rather by a good clip, but perhaps they thought not so young she’d alienate the over 60 crowd.

I’m not sure I agree the Eye isn’t trying to skew younger. Moonlight and the Big Bang theory come to mind, but I agree the card CBS plays (and well) is the most viewers period card.

]]> By: Robert Seidman http://tvbythenumbers.zap2it.com/2007/10/21/why-i-like-les-and-the-katie-couric-experiment/1375/comment-page-1/#comment-18608 Robert Seidman Mon, 22 Oct 2007 16:43:16 +0000 http://tvbythenumbers.com/2007/10/21/why-i-like-les-and-the-katie-couric-experiment/#comment-18608 Daniel: maybe they were trying to "split the middle". She's younger than Rather by a good clip, but perhaps they thought not so young she'd alienate the over 60 crowd.<br><br>I'm not sure I agree the Eye isn't trying to skew younger. Moonlight and the Big Bang theory come to mind, but I agree the card CBS plays (and well) is the most viewers period card. Daniel: maybe they were trying to “split the middle”. She's younger than Rather by a good clip, but perhaps they thought not so young she'd alienate the over 60 crowd.

I'm not sure I agree the Eye isn't trying to skew younger. Moonlight and the Big Bang theory come to mind, but I agree the card CBS plays (and well) is the most viewers period card.

]]> By: Daniel C http://tvbythenumbers.zap2it.com/2007/10/21/why-i-like-les-and-the-katie-couric-experiment/1375/comment-page-1/#comment-456 Daniel C Mon, 22 Oct 2007 00:25:19 +0000 http://tvbythenumbers.com/2007/10/21/why-i-like-les-and-the-katie-couric-experiment/#comment-456 I don't think any of you are morons. However, I don't understand how hiring a 50 year old woman will bring younger demos, if that's indeed what CBS wants for its Nightly News. Two things have occurred regarding Couric: The Today show decided to add an additional hour and CBS decided to "soften" its news. Judging by all CBS shows including prime time, sports and news, the eye appears to have very little interest in lowering its record aging audience and is happy just having the largest one, no matter how old they are. I don’t think any of you are morons. However, I don’t understand how hiring a 50 year old woman will bring younger demos, if that’s indeed what CBS wants for its Nightly News. Two things have occurred regarding Couric: The Today show decided to add an additional hour and CBS decided to “soften” its news. Judging by all CBS shows including prime time, sports and news, the eye appears to have very little interest in lowering its record aging audience and is happy just having the largest one, no matter how old they are.

]]> By: Daniel C http://tvbythenumbers.zap2it.com/2007/10/21/why-i-like-les-and-the-katie-couric-experiment/1375/comment-page-1/#comment-18607 Daniel C Mon, 22 Oct 2007 00:25:19 +0000 http://tvbythenumbers.com/2007/10/21/why-i-like-les-and-the-katie-couric-experiment/#comment-18607 I don't think any of you are morons. However, I don't understand how hiring a 50 year old woman will bring younger demos, if that's indeed what CBS wants for its Nightly News. Two things have occurred regarding Couric: The Today show decided to add an additional hour and CBS decided to "soften" its news. Judging by all CBS shows including prime time, sports and news, the eye appears to have very little interest in lowering its record aging audience and is happy just having the largest one, no matter how old they are. I don't think any of you are morons. However, I don't understand how hiring a 50 year old woman will bring younger demos, if that's indeed what CBS wants for its Nightly News. Two things have occurred regarding Couric: The Today show decided to add an additional hour and CBS decided to “soften” its news. Judging by all CBS shows including prime time, sports and news, the eye appears to have very little interest in lowering its record aging audience and is happy just having the largest one, no matter how old they are.

]]> By: Robert Seidman http://tvbythenumbers.zap2it.com/2007/10/21/why-i-like-les-and-the-katie-couric-experiment/1375/comment-page-1/#comment-451 Robert Seidman Sun, 21 Oct 2007 21:05:27 +0000 http://tvbythenumbers.com/2007/10/21/why-i-like-les-and-the-katie-couric-experiment/#comment-451 completely agree that inertia accounts for how things have gone down the last 20 years. We can guess that of the 25-54 crowd watching broadcast evening news now, it's overwhelmingly weighted to people in their mid 40s to early 50s. One thing that is not inert is the aging process. Unless the advertisers change how they value 55+, or young people start valuing the broadcast evening news, something will probably change by 10 years out. completely agree that inertia accounts for how things have gone down the last 20 years. We can guess that of the 25-54 crowd watching broadcast evening news now, it’s overwhelmingly weighted to people in their mid 40s to early 50s.

One thing that is not inert is the aging process. Unless the advertisers change how they value 55+, or young people start valuing the broadcast evening news, something will probably change by 10 years out.

]]> By: Robert Seidman http://tvbythenumbers.zap2it.com/2007/10/21/why-i-like-les-and-the-katie-couric-experiment/1375/comment-page-1/#comment-18606 Robert Seidman Sun, 21 Oct 2007 21:05:27 +0000 http://tvbythenumbers.com/2007/10/21/why-i-like-les-and-the-katie-couric-experiment/#comment-18606 completely agree that inertia accounts for how things have gone down the last 20 years. We can guess that of the 25-54 crowd watching broadcast evening news now, it's overwhelmingly weighted to people in their mid 40s to early 50s. <br><br>One thing that is not inert is the aging process. Unless the advertisers change how they value 55+, or young people start valuing the broadcast evening news, something will probably change by 10 years out. completely agree that inertia accounts for how things have gone down the last 20 years. We can guess that of the 25-54 crowd watching broadcast evening news now, it's overwhelmingly weighted to people in their mid 40s to early 50s.

One thing that is not inert is the aging process. Unless the advertisers change how they value 55+, or young people start valuing the broadcast evening news, something will probably change by 10 years out.

]]> By: Bill Gorman http://tvbythenumbers.zap2it.com/2007/10/21/why-i-like-les-and-the-katie-couric-experiment/1375/comment-page-1/#comment-449 Bill Gorman Sun, 21 Oct 2007 20:38:18 +0000 http://tvbythenumbers.com/2007/10/21/why-i-like-les-and-the-katie-couric-experiment/#comment-449 My guess is that the Broadcast evening news will change little over the next 5 to 10 years. (has it changed much over the last 5 or 10?) One simple reason is inertia, but I also think the "Big 3" networks continue them as legitimacy exercises. Their "Temples of News" that set them apart from the hoi polloi of the rest of the television channels. My guess is that the Broadcast evening news will change little over the next 5 to 10 years. (has it changed much over the last 5 or 10?)

One simple reason is inertia, but I also think the “Big 3″ networks continue them as legitimacy exercises. Their “Temples of News” that set them apart from the hoi polloi of the rest of the television channels.

]]> By: Bill Gorman http://tvbythenumbers.zap2it.com/2007/10/21/why-i-like-les-and-the-katie-couric-experiment/1375/comment-page-1/#comment-18605 Bill Gorman Sun, 21 Oct 2007 20:38:18 +0000 http://tvbythenumbers.com/2007/10/21/why-i-like-les-and-the-katie-couric-experiment/#comment-18605 My guess is that the Broadcast evening news will change little over the next 5 to 10 years. (has it changed much over the last 5 or 10?)<br><br>One simple reason is inertia, but I also think the "Big 3" networks continue them as legitimacy exercises. Their "Temples of News" that set them apart from the hoi polloi of the rest of the television channels. My guess is that the Broadcast evening news will change little over the next 5 to 10 years. (has it changed much over the last 5 or 10?)

One simple reason is inertia, but I also think the “Big 3″ networks continue them as legitimacy exercises. Their “Temples of News” that set them apart from the hoi polloi of the rest of the television channels.

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