For the week of Oct 1-7, MTV's The Hills saw an increase of 24% over its Live audience in its Live+7 viewing audience. It also had the largest number of timeshifted viewers (842,000) of any cable show. VH1's Rock of Love was also a cable timeshifting standout, both for a 13.2% increase over is Live audience and the total timeshifted audience of 468,000.
Top 20 Most Timeshifted Cable Shows, Oct 1-7:
The Hills again Largest Timeshifted Audience, Highest % Increase
(click on chart for full-sized image)
Many of the baseball playoff games made the list this week, pushing out some of the typical Disney shows.
| Rank | Programs | Network | Persons Live+7 (million) | Persons Live (million) | Timeshifted Audience (000s) | % increase over Live |
|---|---|---|---|---|---|---|
| 1 | HILLS, THE | MTV | 4.35 | 3.51 | 842 | 24.0% |
| 2 | ROCK OF LOVE | VH1 | 4.02 | 3.56 | 468 | 13.2% |
| 3 | LAW & ORDER: CI | USA | 3.90 | 3.60 | 304 | 8.4% |
| 4 | WWE Entertainment (WWE Raw) | USA | 4.64 | 4.34 | 304 | 7.0% |
| 5 | WWE Entertainment (WWE Raw) | USA | 4.94 | 4.62 | 322 | 7.0% |
| 6 | iCarly | NICK | 3.55 | 3.35 | 203 | 6.1% |
| 7 | NBB MOVIE BATTLE OF BANDS | NICK | 3.85 | 3.67 | 178 | 4.8% |
| 8 | Hannah Montana | DSNY | 3.26 | 3.12 | 147 | 4.7% |
| 9 | HAUNTED MANSION | DSNY | 3.74 | 3.61 | 132 | 3.7% |
| 10 | Hannah Montana | DSNY | 3.47 | 3.38 | 91 | 2.7% |
| 11 | HALLOWEENTOWN | DSNY | 3.96 | 3.86 | 99 | 2.6% |
| 12 | SpongeBob | NICK | 3.21 | 3.14 | 71 | 2.3% |
| 13 | LAW & ORDER: CI | USA | 2.83 | 2.77 | 61 | 2.2% |
| 14 | MLB DIVISION SERIES (INDIANS-YANKEES 3) | TBSC | 8.48 | 8.33 | 148 | 1.8% |
| 15 | MLB WILDCARD (PADRES-ROCKIES) | TBSC | 3.95 | 3.90 | 57 | 1.5% |
| 16 | MLB DIVISION SERIES (RED SOX-Angels 3) | TBSC | 4.21 | 4.15 | 59 | 1.4% |
| 17 | MLB DIVISION SERIES (YANKEES-INDIANS 1) | TBSC | 6.69 | 6.60 | 89 | 1.3% |
| 18 | TWITCHES | DSNY | 3.70 | 3.66 | 47 | 1.3% |
| 19 | NFL (PATRIOTS/BENGALS) | ESPN | 11.84 | 11.69 | 145 | 1.2% |
| 20 | SPORTSCENTER 10/1 | ESPN | 3.43 | 3.39 | 41 | 1.2% |
Our Timeshifting chart indicates which of the Top 40 cable shows had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs) as well as the size of the audience that watched in the 7 days after the live show aired.
Nielsen TV Ratings Data: ©2007 Nielsen Media Research, Inc. All Rights Reserved.
The numbers are very small. Critically acclaimed cable shows like Mad Men and Damages — nowhere to be found.
The numbers are very small. Critically acclaimed cable shows like Mad Men and Damages — nowhere to be found.
To expand on Robert’s point, and I will edit the post to reflect this, we see data only on the Top 40 Cable shows total [and by agreement with Nielsen can publish only the Top 20].
On the other hand, we see data on effectively all the Broadcast shows [200+], so we don’t lack any visibility there.
To expand on Robert's point, and I will edit the post to reflect this, we see data only on the Top 40 Cable shows total [and by agreement with Nielsen can publish only the Top 20].
On the other hand, we see data on effectively all the Broadcast shows [200+], so we don't lack any visibility there.