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The Hills Tops Cable Timeshifted Shows, Oct 1-7

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October 22nd, 2007

The HillsFor the week of Oct 1-7, MTV's The Hills saw an increase of 24% over its Live audience in its Live+7 viewing audience. It also had the largest number of timeshifted viewers (842,000) of any cable show. VH1's Rock of Love was also a cable timeshifting standout, both for a 13.2% increase over is Live audience and the total timeshifted audience of 468,000.

Top 20 Most Timeshifted Cable Shows, Oct 1-7:

The Hills again Largest Timeshifted Audience, Highest % Increase

100107cablemostshifted.gif

(click on chart for full-sized image)

Many of the baseball playoff games made the list this week, pushing out some of the typical Disney shows.

Rank Programs Network Persons Live+7 (million) Persons Live (million) Timeshifted Audience (000s) % increase over Live
1 HILLS, THE MTV 4.35 3.51 842 24.0%
2 ROCK OF LOVE VH1 4.02 3.56 468 13.2%
3 LAW & ORDER: CI USA 3.90 3.60 304 8.4%
4 WWE Entertainment (WWE Raw) USA 4.64 4.34 304 7.0%
5 WWE Entertainment (WWE Raw) USA 4.94 4.62 322 7.0%
6 iCarly NICK 3.55 3.35 203 6.1%
7 NBB MOVIE BATTLE OF BANDS NICK 3.85 3.67 178 4.8%
8 Hannah Montana DSNY 3.26 3.12 147 4.7%
9 HAUNTED MANSION DSNY 3.74 3.61 132 3.7%
10 Hannah Montana DSNY 3.47 3.38 91 2.7%
11 HALLOWEENTOWN DSNY 3.96 3.86 99 2.6%
12 SpongeBob NICK 3.21 3.14 71 2.3%
13 LAW & ORDER: CI USA 2.83 2.77 61 2.2%
14 MLB DIVISION SERIES (INDIANS-YANKEES 3) TBSC 8.48 8.33 148 1.8%
15 MLB WILDCARD (PADRES-ROCKIES) TBSC 3.95 3.90 57 1.5%
16 MLB DIVISION SERIES (RED SOX-ANGELS 3) TBSC 4.21 4.15 59 1.4%
17 MLB DIVISION SERIES (YANKEES-INDIANS 1) TBSC 6.69 6.60 89 1.3%
18 TWITCHES DSNY 3.70 3.66 47 1.3%
19 NFL (PATRIOTS/BENGALS) ESPN 11.84 11.69 145 1.2%
20 SPORTSCENTER 10/1 ESPN 3.43 3.39 41 1.2%

Our Timeshifting chart indicates which of the Top 40 cable shows had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs) as well as the size of the audience that watched in the 7 days after the live show aired.

Nielsen TV Ratings Data: ©2007 Nielsen Media Research, Inc. All Rights Reserved.

 
  • Robert Seidman

    The numbers are very small. Critically acclaimed cable shows like Mad Men and Damages — nowhere to be found.

  • Robert Seidman

    The numbers are very small. Critically acclaimed cable shows like Mad Men and Damages — nowhere to be found.

  • Bill Gorman

    To expand on Robert's point, and I will edit the post to reflect this, we see data only on the Top 40 Cable shows total [and by agreement with Nielsen can publish only the Top 20].

    On the other hand, we see data on effectively all the Broadcast shows [200+], so we don't lack any visibility there.

  • Bill Gorman

    To expand on Robert’s point, and I will edit the post to reflect this, we see data only on the Top 40 Cable shows total [and by agreement with Nielsen can publish only the Top 20].

    On the other hand, we see data on effectively all the Broadcast shows [200+], so we don’t lack any visibility there.

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