For the week of Oct 1-7, MTV's The Hills saw an increase of 24% over its Live audience in its Live+7 viewing audience. It also had the largest number of timeshifted viewers (842,000) of any cable show. VH1's Rock of Love was also a cable timeshifting standout, both for a 13.2% increase over is Live audience and the total timeshifted audience of 468,000.
Top 20 Most Timeshifted Cable Shows, Oct 1-7:
The Hills again Largest Timeshifted Audience, Highest % Increase
(click on chart for full-sized image)
Many of the baseball playoff games made the list this week, pushing out some of the typical Disney shows.
|Rank||Programs||Network||Persons Live+7 (million)||Persons Live (million)||Timeshifted Audience (000s)||% increase over Live|
|2||ROCK OF LOVE||VH1||4.02||3.56||468||13.2%|
|3||LAW & ORDER: CI||USA||3.90||3.60||304||8.4%|
|7||NBB MOVIE BATTLE OF BANDS||NICK||3.85||3.67||178||4.8%|
|13||LAW & ORDER: CI||USA||2.83||2.77||61||2.2%|
|14||MLB DIVISION SERIES (INDIANS-YANKEES 3)||TBSC||8.48||8.33||148||1.8%|
|15||MLB WILDCARD (PADRES-ROCKIES)||TBSC||3.95||3.90||57||1.5%|
|16||MLB DIVISION SERIES (RED SOX-3)||TBSC||4.21||4.15||59||1.4%|
|17||MLB DIVISION SERIES (YANKEES-INDIANS 1)||TBSC||6.69||6.60||89||1.3%|
Our Timeshifting chart indicates which of the Top 40 cable shows had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs) as well as the size of the audience that watched in the 7 days after the live show aired.
Nielsen TV Ratings Data: ©2007 Nielsen Media Research, Inc. All Rights Reserved.