Top Broadcast 18-49: Housewives Edges Grey's

Categories: Nielsen Broadcast TV Show Ratings Adults 18-49

Written By

October 23rd, 2007

Though CSI is number one in viewers overall it falls to 4th on this list.  Housewives and Grey's move up to the top spots, with Game 7 of the ALCS still being in third.  Notable inclusions on this list that aren't in the overall top 20 list are #6 Heroes, #14 Brothers and Sisters and # 16, The Office.  Addison is #19, Jamie is nowhere to be found. 

Full Top 20 Broadcast 18-49 Shows

RANK PROGRAMS ORIG # OF PERSONS 18-49 (LIVE+SD) (000) P18-49 RATING (LIVE+SD)
1 Desperate Housewives ABC 9616 7.3
2 GREY'S ANATOMY ABC 9538 7.3
3 FOX MLB ALCS GAME 7(S) FOX 8763 6.7
4 CSI CBS 8498 6.5
5 NBC Sunday Night Football NBC 7210 5.5
6 HEROES NBC 6800 5.2
7 Extreme Makeover:HOME ED. ABC 6659 5.1
8 OT, THE FOX 6637 5.1
9 CSI: MIAMI CBS 6334 4.8
10 FOX MLB ALCS GAME 7-PRE(S) FOX 6256 4.8
11 Law And Order:SVU NBC 6242 4.8
12 DANCING W/THE STARS-MON ABC 6217 4.7
13 Two and a Half Men CBS 6157 4.7
14 BROTHERS & SISTERS ABC 6073 4.6
15 SURVIVOR: CHINA CBS 5969 4.6
16 OFFICE NBC 5928 4.5
17 SAMANTHA WHO? ABC 5896 4.5
18 DANCING W/STARS RESULT-TU ABC 5744 4.4
19 Private Practice ABC 5608 4.3
20 SUNDAY NIGHT NFL PRE-KICK NBC 5441 4.2

 

Data: ©2007 Nielsen Media Research, Inc. All Rights Reserved.

 
  • http://map33.blogspot.com/ angela penny

    Those numbers are so dramatically different than the 2+ numbers is part of that because of the general population skew or that 18-49 year olds are really not watching much television? For example CSI had over 21 million viewers in total population yet only 8.5 million 18 – 49. Thats such a huge number of 50+ making up the difference. I realize that the most coveted consumers are the young but it seems like smart advertisers would take advantage of the older audience as much as they could.

    I don't think this season is any worse than any other season, it seems that only 1 – 3 shows really stick year to year and they have Samantha and Private Practice for 18 – 49's (both ABC), CBS has Criminal Minds appealing to the overall (which i think is new).

    I have absolutely no idea what Fox's The OT is.

  • http://map33.blogspot.com/ angela penny

    Those numbers are so dramatically different than the 2+ numbers is part of that because of the general population skew or that 18-49 year olds are really not watching much television? For example CSI had over 21 million viewers in total population yet only 8.5 million 18 – 49. Thats such a huge number of 50+ making up the difference. I realize that the most coveted consumers are the young but it seems like smart advertisers would take advantage of the older audience as much as they could.

    I don’t think this season is any worse than any other season, it seems that only 1 – 3 shows really stick year to year and they have Samantha and Private Practice for 18 – 49’s (both ABC), CBS has Criminal Minds appealing to the overall (which i think is new).

    I have absolutely no idea what Fox’s The OT is.

  • Robert Seidman

    good questions! First: The OT is the football game overrun on Fox for it's sunday afternoon broadcasts (which on the east coast run past 7pm and into Sunday night primetime).

    I don't think the 18-49 ratings numbers are very surprising. The Nielsen universe of people age 2 and over is 286 million. Only ~132 million are aged 18-49, so it's less than half of the overall countable viewing population.

    I agree with you completely about taking advantage of the older audiences where it makes sense, but it doesn't seem to be where advertising's heart is during broadcast primetime.

  • Robert Seidman

    good questions! First: The OT is the football game overrun on Fox for it’s sunday afternoon broadcasts (which on the east coast run past 7pm and into Sunday night primetime).

    I don’t think the 18-49 ratings numbers are very surprising. The Nielsen universe of people age 2 and over is 286 million. Only ~132 million are aged 18-49, so it’s less than half of the overall countable viewing population.

    I agree with you completely about taking advantage of the older audiences where it makes sense, but it doesn’t seem to be where advertising’s heart is during broadcast primetime.

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