DVR Battle: Private Practice vs. Bionic Woman

Categories: New TV Technology

Written By

October 24th, 2007

AddisonSuperior technology is apparently no match.  Private Practice is the early victor after four airings in this Nielsen ratings battle. Whether live or via DVR, Addison is putting the beatdown on Jamie.   Though I watched neither show tonight, I do look forward to seeing the overnight results. Please note that the comparison for 10/10 & 10/17 is live viewing vs. live plus same day DVR (up to 3am after the show aired) viewing. 

Addison appears to be picking up steam with same night DVR viewing.  Jamie, not so much.  The Results:

Date Show Live(000) Live+7 (000) Difference(000)
26-Sep Private Practice 13,452 15,453 2,001
26-Sep Bionic Woman 13,032 15,129 2,097
         
3-Oct Private Practice 11,625 13,496 1,871
3-Oct Bionic Woman 10,490 12,297 1,807
      Live+SD  
10-Oct Private Practice 11,689 12,420 731
10-Oct Bionic Woman 9,640 10,208 568
         
17-Oct Private Practice 10,879 11,776 897
17-Oct Bionic Woman 8,303 8,615 312

Nielsen Ratings Source: Nielsen Media Research.  (C) 2007

 
  • Sheckman

    What’s killing me is that BW is killing Life. As she drops, so does Life. Give Life a chance. Give it a better lead-in, and one that isn’t so radically different in tone/target demo.

  • Sheckman

    What's killing me is that BW is killing Life. As she drops, so does Life. Give Life a chance. Give it a better lead-in, and one that isn't so radically different in tone/target demo.

  • DG

    I agree with Sheckman to a point. It does deserve a different “tone” of shows around it…and it is tough for a new show to have a brand new show, Phenomenon, before it….but in a remote control and DVR world, lead ins and program blocks mean little to me..we flip around the dial like walking through a grocery store, picking out what catches our eye. I think lead ins are very, very overrated in today’s TV world.

    For me, again, that opening scene was a failure and all we need to know about what is causing this show to fail….too serious for a comic book adventure about a super-chick who kicks ass….for me, it was one of the most violent and disturbing cold open of any show in recent memory, with a US Soldier slashing an officer’s head and then shooting up a military hospital with a machine gun.

    STOP BEING SO SERIOUS…WHERE IS THE ESCAPISM and drama….?

    thank you for a show without Sarah…although I miss the kid…but can’t we get out of Iraq war sensationalism as plot?

  • DG

    I agree with Sheckman to a point. It does deserve a different “tone” of shows around it…and it is tough for a new show to have a brand new show, Phenomenon, before it….but in a remote control and DVR world, lead ins and program blocks mean little to me..we flip around the dial like walking through a grocery store, picking out what catches our eye. I think lead ins are very, very overrated in today's TV world.

    For me, again, that opening scene was a failure and all we need to know about what is causing this show to fail….too serious for a comic book adventure about a super-chick who kicks ass….for me, it was one of the most violent and disturbing cold open of any show in recent memory, with a US Soldier slashing an officer's head and then shooting up a military hospital with a machine gun.

    STOP BEING SO SERIOUS…WHERE IS THE ESCAPISM and drama….?

    thank you for a show without Sarah…although I miss the kid…but can't we get out of Iraq war sensationalism as plot?

  • jay turney

    Why is it clear only to nonprofessional observers of your scene that (1) it is counterintuitive to believe viewers with a chance to skip ads won’t do so (2) These will be the most likely to be sedentary, ie, the 225% who don’t pick up a magazine or use the john already during the obnoxiously overlong ads (3) by your own numbers these two shows lost respectively 50% and 80% time-shifting and 30% to 50% overall viewers in four weeks. Suits me fine for the leg-crossing skirts execs foisting TV for women only on a 50% plus male viewership to destroy their own feminist propaganda devices through arrogance. Maybe Wolfe should write a new book, Twilight of the Matriarchal Moguls.

  • jay turney

    Why is it clear only to nonprofessional observers of your scene that (1) it is counterintuitive to believe viewers with a chance to skip ads won't do so (2) These will be the most likely to be sedentary, ie, the 225% who don't pick up a magazine or use the john already during the obnoxiously overlong ads (3) by your own numbers these two shows lost respectively 50% and 80% time-shifting and 30% to 50% overall viewers in four weeks. Suits me fine for the leg-crossing skirts execs foisting TV for women only on a 50% plus male viewership to destroy their own feminist propaganda devices through arrogance. Maybe Wolfe should write a new book, Twilight of the Matriarchal Moguls.

  • Robert Seidman

    Jay Turney, I’m not sure I exactly understood your comment, but will try to respond anyway.

    (1.) I believe that almost everyone with a DVR fast-forwards through commercials almost all the time.

    (2.) There are a variety of reasons people wind up watching commercials. The limited view of the C3 numbers I’ve seen leads me to believe that most people (well over 50%) wind up watching most of the ads if they don’t have a DVR.

    (3.) Those shows did NOT lose 50% of their timeshifted audience. The second two weeks of numbers, as noted, were only Live plus same day DVR usage. The Live+7 day DVR usage numbers lag behind by a couple of weeks. We simply do not have them yet, but it’s reasonable to expect the DVR usage for 10/10 and 10/17 will at least double from what is listed.

  • Robert Seidman

    Jay Turney, I'm not sure I exactly understood your comment, but will try to respond anyway.

    (1.) I believe that almost everyone with a DVR fast-forwards through commercials almost all the time.

    (2.) There are a variety of reasons people wind up watching commercials. The limited view of the C3 numbers I've seen leads me to believe that most people (well over 50%) wind up watching most of the ads if they don't have a DVR.

    (3.) Those shows did NOT lose 50% of their timeshifted audience. The second two weeks of numbers, as noted, were only Live plus same day DVR usage. The Live+7 day DVR usage numbers lag behind by a couple of weeks. We simply do not have them yet, but it's reasonable to expect the DVR usage for 10/10 and 10/17 will at least double from what is listed.

© 2014 Tribune Digital Ventures