DVR Battles: Gossip Girl vs. Smallville

Categories: New TV Technology

Written By

October 26th, 2007

Serena on Gossip GirlHot young girls are no Kryptonite for a young Clark Kent in this all The CW special DVR battle of Gorman favorites.  There is really no contest and the young "man of steel" is winning by any metric.  But fans of both shows have expressed an interest.

For what it's worth, I tried to get through the Gossip Girl pilot on The CW's web site but every single commercial was the exact same one: a Victoria Secret ad with Tom Brady's girlfriend prancing around in her underwear.  I watch TV for escapism, not to be (incessantly) reminded of the reality of how much better Tom Brady's life is than my own. On to the numbers:

Date Show Live(000) Live+7(000) Difference(000)
27-Sep Smallville 4,744 5,590 846
26-Sep Gossip Girl 2,338 2,743 405
         
4-Oct Smallville 4,171 5,038 867
3-Oct Gossip Girl 2,605 3,040 435
      Live+SD  
11-Oct Smallville 4,360 4,819 459
10-Oct Gossip Girl 2,661 2,800 139
         
18-Oct Smallville 4,742 5,185 443
17-Oct Gossip Girl 2,252 2,410 158

 

Please note: the numbers for the last two weeks listed above are only comparing LIVE viewing to Live plus SAME DAY DVR viewing and do not represent a huge drop off in DVR viewing but rather the fact that it takes Nielsen much longer to report the Live+7 numbers and we do not have them yet for those two weeks. Roughly 50% of DVR viewing occurs on the same day, so you can probably get pretty close to the final Live+7 numbers by doubling the difference.

Nielsen Ratings Source: Nielsen Media Research.  (C) 2007

 
  • Mel

    Wow — Smallville does pretty well with DVR viewing. Really makes me wonder what the CW was looking at when they cited DVR viewing as one of the reasons for picking GG up for the whole season.
    Thanks for posting, Robert.

  • Mel

    Wow — Smallville does pretty well with DVR viewing. Really makes me wonder what the CW was looking at when they cited DVR viewing as one of the reasons for picking GG up for the whole season.
    Thanks for posting, Robert.

  • Robert Seidman

    You're welcome Mel — GG's DVR #'s are actually OK and represent around a 17% increase over live and 15% of the total viewing.

    On a percentage basis it's more or less the same as Smallville, it's just that Smallville has (a lot) more viewers.

  • Robert Seidman

    You’re welcome Mel — GG’s DVR #’s are actually OK and represent around a 17% increase over live and 15% of the total viewing.

    On a percentage basis it’s more or less the same as Smallville, it’s just that Smallville has (a lot) more viewers.

  • Salman

    Mel,
    Gossip Girl was only picked up because its the #1 TV Show on iTunes.

  • Salman

    Mel,
    Gossip Girl was only picked up because its the #1 TV Show on iTunes.

  • Mel

    iTunes — Neilsen doesn't count that, does it?
    Between all the 'new media' and the looming Writer's Strike — this whole TV lanscape is a very different place.

  • Mel

    iTunes — Neilsen doesn’t count that, does it?
    Between all the ‘new media’ and the looming Writer’s Strike — this whole TV lanscape is a very different place.

  • Robert Seidman

    Mel, Nielsen doesn't count iTunes downloads, at least not yet. And I doubt the CW does either in terms of what shows they want to keep. It's the same as DVR where the CW press rounds up to “20%”.

    While I can't say how GG girl did on iTunes while it was free for a week at the beginning of the month, this story says it had 2 out of 5 shows in the top 5 downloads recently.

  • Robert Seidman

    Mel, Nielsen doesn’t count iTunes downloads, at least not yet. And I doubt the CW does either in terms of what shows they want to keep. It’s the same as DVR where the CW press rounds up to “20%”.

    While I can’t say how GG girl did on iTunes while it was free for a week at the beginning of the month, this story says it had 2 out of 5 shows in the top 5 downloads recently.

  • Kara

    Based on percentage of viewers, Gossip girl is in the TOP 5 SHOWS with the largest DVR rating increase

    2)It is NUMBER 1 on itunes (beating greys anatomy every week and EVERY OTHER CW show)..It is also beating the office (although no longer on itunes, when it was it was the number one show downloaded)

    JUST NEED MORE PEOPLE WATCHING LIVE!!!
    LOVE GOSSIP GIRL (never been this excited for a show since LOST and BSG!!)

  • Kara

    Based on percentage of viewers, Gossip girl is in the TOP 5 SHOWS with the largest DVR rating increase

    2)It is NUMBER 1 on itunes (beating greys anatomy every week and EVERY OTHER CW show)..It is also beating the office (although no longer on itunes, when it was it was the number one show downloaded)

    JUST NEED MORE PEOPLE WATCHING LIVE!!!
    LOVE GOSSIP GIRL (never been this excited for a show since LOST and BSG!!)

  • Rena Moretti

    Once again it goes to show that it clouds perception to look for #1s in small slices of the population.

    CW is doing horribly badly, in great part because shows like Gossip Girl don't perform.

    Being “#1 on iTunes” is perfectly meaningless.

  • Rena Moretti

    Once again it goes to show that it clouds perception to look for #1s in small slices of the population.

    CW is doing horribly badly, in great part because shows like Gossip Girl don’t perform.

    Being “#1 on iTunes” is perfectly meaningless.

  • Ike

    I'm definitely no fan of “Gossip Girl” but being #1 on iTunes is not meaningless at all. Quite the contrary. It is another revenue stream, and every bit of revenue counts. After all, it costs $1.99 per download, right? Or is it more?

    Also, fortunately for the CW (and unfortunately for fans of older-skewing programs), advertisers want shows that are #1 in certain small slices of the population. They will pay a LOT for shows that perform well among adults 18-34 and other demographic groups. I'm not saying it's morally right. I'm not saying they should. I'm just saying they ARE DOING IT. Rena, nothing you say (and nothing I say) can change that.

  • Ike

    I’m definitely no fan of “Gossip Girl” but being #1 on iTunes is not meaningless at all. Quite the contrary. It is another revenue stream, and every bit of revenue counts. After all, it costs $1.99 per download, right? Or is it more?

    Also, fortunately for the CW (and unfortunately for fans of older-skewing programs), advertisers want shows that are #1 in certain small slices of the population. They will pay a LOT for shows that perform well among adults 18-34 and other demographic groups. I’m not saying it’s morally right. I’m not saying they should. I’m just saying they ARE DOING IT. Rena, nothing you say (and nothing I say) can change that.

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