'

Moonlight: Renew or Cancel?

Categories: '

Written By

October 28th, 2007

5/13 UPDATE: Moonlight Has Been Cancelled By CBS

moonlight.jpg When I read this feature about shows that fans wanted to save or sink, and the simple "status" based only on whether new episodes had been ordered or not [which may overstate the potential of a show based on the possible writers strike] I thought there's a better way, even using entirely public information, that we could assess the potential future for a show after the first 5 weeks of the season.

12/5 UPDATE: Moonlight Fans, MediaWeek reports that you can expect to see the show brought back next year.

So we initiate our "Renew or Cancel" feature with Moonlight, the CBS show airing at 9PM Eastern Fridays, that based on our comments has developed an enthusiastic fan following already.

Moonlight's Audience & Rank among New Shows and New CBS Shows

Date Audience, Live+SD (million) Rank among all New Shows Rank among New CBS Shows
9/28 8.54 #10 of 20 #3 of 4
10/5 8.05 #13 of 23 #3 of 4
10/12* 7.10 #12 of 24 #3 of 4
10/19 7.67 #10 of 24 #3 of 4
10/26 8.39    

It lost 17% of it's debut audience through 10/12 [when ABC's Women's Murder Club opened], but rebounded nicely the following 2 weeks.

It's total Live+SD audience hasn't been overwhelming compared to other new shows, and has finished ahead of only Kids Nation among new CBS shows. For the week of Oct 15-21 it was #19 of 24 overall for CBS.

But the lack of audience can be somewhat attributed to its Friday position in the schedule.

How then is it doing vs. its Friday competition?

Moonlight's Rankings for its 9pm Friday Timeslot.

Date Viewers Adults 18-49 Adults 18-34 Adults 25-54
9/28 #1 #1 #1 #1
10/5 #1 #1 #1 #1
10/12* #3 #3 #3 #2
10/19 #2 #1 #1 #1
10/26** #2 #1    

The demo wins are very positive for CBS which is weak, again, this season with younger viewers.

Another thing that studios look at is the audience kept [or lost] from its lead in show, Ghost Whisperer.

Date Lead-In Audience Lost
9/28 -2%
10/5 -10%
10/12* -20%
10/19 -14%
10/26** -13%

I'm not sure whether that 13% is a big negative for CBS, but it is trending in the right direction.

Conclusions

Negatives

  1. Only in the middle of the pack among all new shows
  2. Only #3 new show of 4, and recently #19 of 24 overall for CBS
  3. Loses ~13% of lead-in audience from Ghost Whisperer, which is then gained back by Numb3rs.

Positives

  1. Audience has rebounded to at or near its debut week.
  2. Timeslot demo wins for youth hungry CBS.

Verdict: Based on current publicly available information, I'd call it a marginal renew because of the demo wins.

Wondering about other shows? Check our all our Renew or Cancel? posts.

If you want to follow Moonlight ratings every week, bookmark this page.

________________________________________________________

*Women's Murder Club debut, ALCS game #1

**based on Overnight Fast National data

Nielsen TV Ratings Data: ©2007 Nielsen Media Research, Inc. All Rights Reserved.

________________________________________________________

Moonlight Fans We’d Like Your Help!

We’re considering creating widgets for different shows containing their latest ratings that you could put on your website or Facebook page. Below is our first attempt at a widget.

Currently, you can use the “Get Widget” button to put it on your blog or webpage. Go ahead and try it out.

I should have it available for Facebook distribution very soon.

Is something like that interesting to you?

Would you like more ratings information in the widget? (that’s going to make it larger)

Are those dimensions good or would a wider and shorter widget be better?

Feel free to comment below or email me, bill@tvbythenumbers.com with any questions.

 
  • http://freewebs.com/moondwell Barbara

    I love this show and want it to be renewed. Friday is always a tricky night but I like the fact that it’s paired with Ghost Whisperer. Really great shows are really lacking this season but I would call this one the best.

  • Sandra

    Please renew this show… I’m totally addicted to Moonlight… It’s for me the best new show by far for a long time…. A absolute must keep!!!

  • Sandra

    Please renew this show… I’m totally addicted to Moonlight… It’s for me the best new show by far for a long time…. A absolute must keep!!!

  • Sandra

    Please renew this show… I’m totally addicted to Moonlight… It’s for me the best new show by far for a long time…. A absolute must keep!!!

  • micksLJ

    RENEW RENEW RENEW RENEW RENEW RENEW!!!!

  • micksLJ

    RENEW RENEW RENEW RENEW RENEW RENEW!!!!

  • micksLJ

    RENEW RENEW RENEW RENEW RENEW RENEW!!!!

  • LisaM

    Plz renew CBS. LOVE, love this show!

  • LisaM

    Plz renew CBS. LOVE, love this show!

  • wondergirl9847

    RENEW PLEASE!! I love this show! It’s not too heavy, but has some great action, romance and fun. Love the leads and the episodes are getting better and better. I don’t watch Ghost Whisperer or Numbers, but I love Moonlight!

  • wondergirl9847

    RENEW PLEASE!! I love this show! It’s not too heavy, but has some great action, romance and fun. Love the leads and the episodes are getting better and better. I don’t watch Ghost Whisperer or Numbers, but I love Moonlight!

  • wondergirl9847

    RENEW PLEASE!! I love this show! It’s not too heavy, but has some great action, romance and fun. Love the leads and the episodes are getting better and better. I don’t watch Ghost Whisperer or Numbers, but I love Moonlight!

  • buzzwire

    DEFINITELY RENEW!!! I do believe CBS would have a riot on their hands if they were to cancel Moonlight. This is the best show to premiere in—well ever!

  • buzzwire

    DEFINITELY RENEW!!! I do believe CBS would have a riot on their hands if they were to cancel Moonlight. This is the best show to premiere in—well ever!

  • buzzwire

    DEFINITELY RENEW!!! I do believe CBS would have a riot on their hands if they were to cancel Moonlight. This is the best show to premiere in—well ever!

  • Gladys

    Very interesting and entertaining program subject that has not been created on t.v. before. I happened to accidentally tivo this program due to a time delay due to sports. Was a very nice surprise and I certainly hope it continues.

  • Gladys

    Very interesting and entertaining program subject that has not been created on t.v. before. I happened to accidentally tivo this program due to a time delay due to sports. Was a very nice surprise and I certainly hope it continues.

  • http://MostDefinitelyRenewMoonlight Gladys

    Very interesting and entertaining program subject that has not been created on t.v. before. I happened to accidentally tivo this program due to a time delay due to sports. Was a very nice surprise and I certainly hope it continues.

  • Robert Seidman

    Recommendation to Moonlight Fans: go over to Hey Nielsen and vote your show up, tell all your friends and see if you can stir a little buzz by getting Moonlight into the TV Top 10…

  • Robert Seidman

    Recommendation to Moonlight Fans: go over to Hey Nielsen and vote your show up, tell all your friends and see if you can stir a little buzz by getting Moonlight into the TV Top 10…

© 2014 Tribune Digital Ventures