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Moonlight: Renew or Cancel?

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October 28th, 2007

5/13 UPDATE: Moonlight Has Been Cancelled By CBS

moonlight.jpg When I read this feature about shows that fans wanted to save or sink, and the simple "status" based only on whether new episodes had been ordered or not [which may overstate the potential of a show based on the possible writers strike] I thought there's a better way, even using entirely public information, that we could assess the potential future for a show after the first 5 weeks of the season.

12/5 UPDATE: Moonlight Fans, MediaWeek reports that you can expect to see the show brought back next year.

So we initiate our "Renew or Cancel" feature with Moonlight, the CBS show airing at 9PM Eastern Fridays, that based on our comments has developed an enthusiastic fan following already.

Moonlight's Audience & Rank among New Shows and New CBS Shows

Date Audience, Live+SD (million) Rank among all New Shows Rank among New CBS Shows
9/28 8.54 #10 of 20 #3 of 4
10/5 8.05 #13 of 23 #3 of 4
10/12* 7.10 #12 of 24 #3 of 4
10/19 7.67 #10 of 24 #3 of 4
10/26 8.39    

It lost 17% of it's debut audience through 10/12 [when ABC's Women's Murder Club opened], but rebounded nicely the following 2 weeks.

It's total Live+SD audience hasn't been overwhelming compared to other new shows, and has finished ahead of only Kids Nation among new CBS shows. For the week of Oct 15-21 it was #19 of 24 overall for CBS.

But the lack of audience can be somewhat attributed to its Friday position in the schedule.

How then is it doing vs. its Friday competition?

Moonlight's Rankings for its 9pm Friday Timeslot.

Date Viewers Adults 18-49 Adults 18-34 Adults 25-54
9/28 #1 #1 #1 #1
10/5 #1 #1 #1 #1
10/12* #3 #3 #3 #2
10/19 #2 #1 #1 #1
10/26** #2 #1    

The demo wins are very positive for CBS which is weak, again, this season with younger viewers.

Another thing that studios look at is the audience kept [or lost] from its lead in show, Ghost Whisperer.

Date Lead-In Audience Lost
9/28 -2%
10/5 -10%
10/12* -20%
10/19 -14%
10/26** -13%

I'm not sure whether that 13% is a big negative for CBS, but it is trending in the right direction.

Conclusions

Negatives

  1. Only in the middle of the pack among all new shows
  2. Only #3 new show of 4, and recently #19 of 24 overall for CBS
  3. Loses ~13% of lead-in audience from Ghost Whisperer, which is then gained back by Numb3rs.

Positives

  1. Audience has rebounded to at or near its debut week.
  2. Timeslot demo wins for youth hungry CBS.

Verdict: Based on current publicly available information, I'd call it a marginal renew because of the demo wins.

Wondering about other shows? Check our all our Renew or Cancel? posts.

If you want to follow Moonlight ratings every week, bookmark this page.

________________________________________________________

*Women's Murder Club debut, ALCS game #1

**based on Overnight Fast National data

Nielsen TV Ratings Data: ©2007 Nielsen Media Research, Inc. All Rights Reserved.

________________________________________________________

Moonlight Fans We’d Like Your Help!

We’re considering creating widgets for different shows containing their latest ratings that you could put on your website or Facebook page. Below is our first attempt at a widget.

Currently, you can use the “Get Widget” button to put it on your blog or webpage. Go ahead and try it out.

I should have it available for Facebook distribution very soon.

Is something like that interesting to you?

Would you like more ratings information in the widget? (that’s going to make it larger)

Are those dimensions good or would a wider and shorter widget be better?

Feel free to comment below or email me, bill@tvbythenumbers.com with any questions.


 
  • Kiwi

    RENEW RENEW RENEW! I LOVE this show!!!

  • Kiwi

    RENEW RENEW RENEW! I LOVE this show!!!

  • Kiwi

    RENEW RENEW RENEW! I LOVE this show!!!

  • MaryAnn Dumond

    OMG, CBS has just GOT to renew “Moonlight”!! Mick and Beth bring to mind Superman and Lois Lane. You know there’s a deep attraction there but, also, that it’s a relationship that can’t be. I can’t stand the thought of not having “Moonlight” to look forward to all week. It’s another reason to say, “TGIF!” Please, Les Moonves and CBS, RENEW “MOONLIGHT”! The last few Friidays have been so empty without it.

  • MaryAnn Dumond

    OMG, CBS has just GOT to renew “Moonlight”!! Mick and Beth bring to mind Superman and Lois Lane. You know there’s a deep attraction there but, also, that it’s a relationship that can’t be. I can’t stand the thought of not having “Moonlight” to look forward to all week. It’s another reason to say, “TGIF!” Please, Les Moonves and CBS, RENEW “MOONLIGHT”! The last few Friidays have been so empty without it.

  • MaryAnn Dumond

    OMG, CBS has just GOT to renew “Moonlight”!! Mick and Beth bring to mind Superman and Lois Lane. You know there’s a deep attraction there but, also, that it’s a relationship that can’t be. I can’t stand the thought of not having “Moonlight” to look forward to all week. It’s another reason to say, “TGIF!” Please, Les Moonves and CBS, RENEW “MOONLIGHT”! The last few Friidays have been so empty without it.

  • MaryAnn Dumond

    OMG, CBS has just GOT to renew “Moonlight”!! Mick and Beth bring to mind Superman and Lois Lane. You know there’s a deep attraction there but, also, that it’s a relationship that can’t be. I can’t stand the thought of not having “Moonlight” to look forward to all week. It’s another reason to say, “TGIF!” Please, Les Moonves and CBS, RENEW “MOONLIGHT”! The last few Fridays have been so empty without it.

  • MaryAnn Dumond

    OMG, CBS has just GOT to renew “Moonlight”!! Mick and Beth bring to mind Superman and Lois Lane. You know there’s a deep attraction there but, also, that it’s a relationship that can’t be. I can’t stand the thought of not having “Moonlight” to look forward to all week. It’s another reason to say, “TGIF!” Please, Les Moonves and CBS, RENEW “MOONLIGHT”! The last few Fridays have been so empty without it.

  • MaryAnn Dumond

    OMG, CBS has just GOT to renew “Moonlight”!! Mick and Beth bring to mind Superman and Lois Lane. You know there’s a deep attraction there but, also, that it’s a relationship that can’t be. I can’t stand the thought of not having “Moonlight” to look forward to all week. It’s another reason to say, “TGIF!” Please, Les Moonves and CBS, RENEW “MOONLIGHT”! The last few Fridays have been so empty without it.

  • PATTI Q.

    WATCHING MICK REMINDS ME OF FRANK LANGELA PLAYING FRAKENSTEIN. HE IS THAT INTENSE! I HOPE THE SHOW IS RENEWED AS ALL THE REALITY SHOWS ARE GETTING OLD. IT IS NICE TO HAVE A DATE WITH THE TV AND BE ABLE TO “escape” FOR AN HOUR!!! RENEW,RENEW,RENEW, MAKE THIS YOUR “MONTRA”!!!

  • PATTI Q.

    WATCHING MICK REMINDS ME OF FRANK LANGELA PLAYING FRAKENSTEIN. HE IS THAT INTENSE! I HOPE THE SHOW IS RENEWED AS ALL THE REALITY SHOWS ARE GETTING OLD. IT IS NICE TO HAVE A DATE WITH THE TV AND BE ABLE TO “escape” FOR AN HOUR!!! RENEW,RENEW,RENEW, MAKE THIS YOUR “MONTRA”!!!

  • christy

    my whole household looked foward every week to watching moonlight, even my husband the avid football fan would have me record it for him. Moonlight and Cane are the only shows we liked to sit down together and watch as a family.

    Everyone needs a little entertainment and fantasy in their life and moonlight delivered that. Try taking a few of the raunchy comedies off the air like New adventures of the old Christine, and Two and a half men, and give us some real great entertainment and fantasy. I am 39yrs old and tired of seeing the same ol same ol on the cbs line up durring the week. so put these two shows back on before your cbs audience begins a boycot. I will be the first in line to initiate such an action. We want our moonlight, we want our cane.

  • christy

    my whole household looked foward every week to watching moonlight, even my husband the avid football fan would have me record it for him. Moonlight and Cane are the only shows we liked to sit down together and watch as a family.

    Everyone needs a little entertainment and fantasy in their life and moonlight delivered that. Try taking a few of the raunchy comedies off the air like New adventures of the old Christine, and Two and a half men, and give us some real great entertainment and fantasy. I am 39yrs old and tired of seeing the same ol same ol on the cbs line up durring the week. so put these two shows back on before your cbs audience begins a boycot. I will be the first in line to initiate such an action. We want our moonlight, we want our cane.

  • http://aol christy

    my whole household looked foward every week to watching moonlight, even my husband the avid football fan would have me record it for him. Moonlight and Cane are the only shows we liked to sit down together and watch as a family.

    Everyone needs a little entertainment and fantasy in their life and moonlight delivered that. Try taking a few of the raunchy comedies off the air like New adventures of the old Christine, and Two and a half men, and give us some real great entertainment and fantasy. I am 39yrs old and tired of seeing the same ol same ol on the cbs line up durring the week. so put these two shows back on before your cbs audience begins a boycot. I will be the first in line to initiate such an action. We want our moonlight, we want our cane.

  • christy

    me too girl and i think i know who this is/ crystal from Marion Ohio is it

  • christy

    me too girl and i think i know who this is/ crystal from Marion Ohio is it

  • http://aol christy

    me too girl and i think i know who this is/ crystal from Marion Ohio is it

  • http://tvbythenumbers.com/2007/10/28/moonlight-renew-or-cancel/1492 david

    come on man we got to know if moonlight is coming back.

  • http://tvbythenumbers.com/2007/10/28/moonlight-renew-or-cancel/1492 david

    come on man we got to know if moonlight is coming back.

  • http://tvbythenumbers.com/2007/10/28/moonlight-renew-or-cancel/1492 david

    come on man we got to know if moonlight is coming back.

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