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Moonlight: Renew or Cancel?

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October 28th, 2007

5/13 UPDATE: Moonlight Has Been Cancelled By CBS

moonlight.jpg When I read this feature about shows that fans wanted to save or sink, and the simple "status" based only on whether new episodes had been ordered or not [which may overstate the potential of a show based on the possible writers strike] I thought there's a better way, even using entirely public information, that we could assess the potential future for a show after the first 5 weeks of the season.

12/5 UPDATE: Moonlight Fans, MediaWeek reports that you can expect to see the show brought back next year.

So we initiate our "Renew or Cancel" feature with Moonlight, the CBS show airing at 9PM Eastern Fridays, that based on our comments has developed an enthusiastic fan following already.

Moonlight's Audience & Rank among New Shows and New CBS Shows

Date Audience, Live+SD (million) Rank among all New Shows Rank among New CBS Shows
9/28 8.54 #10 of 20 #3 of 4
10/5 8.05 #13 of 23 #3 of 4
10/12* 7.10 #12 of 24 #3 of 4
10/19 7.67 #10 of 24 #3 of 4
10/26 8.39    

It lost 17% of it's debut audience through 10/12 [when ABC's Women's Murder Club opened], but rebounded nicely the following 2 weeks.

It's total Live+SD audience hasn't been overwhelming compared to other new shows, and has finished ahead of only Kids Nation among new CBS shows. For the week of Oct 15-21 it was #19 of 24 overall for CBS.

But the lack of audience can be somewhat attributed to its Friday position in the schedule.

How then is it doing vs. its Friday competition?

Moonlight's Rankings for its 9pm Friday Timeslot.

Date Viewers Adults 18-49 Adults 18-34 Adults 25-54
9/28 #1 #1 #1 #1
10/5 #1 #1 #1 #1
10/12* #3 #3 #3 #2
10/19 #2 #1 #1 #1
10/26** #2 #1    

The demo wins are very positive for CBS which is weak, again, this season with younger viewers.

Another thing that studios look at is the audience kept [or lost] from its lead in show, Ghost Whisperer.

Date Lead-In Audience Lost
9/28 -2%
10/5 -10%
10/12* -20%
10/19 -14%
10/26** -13%

I'm not sure whether that 13% is a big negative for CBS, but it is trending in the right direction.

Conclusions

Negatives

  1. Only in the middle of the pack among all new shows
  2. Only #3 new show of 4, and recently #19 of 24 overall for CBS
  3. Loses ~13% of lead-in audience from Ghost Whisperer, which is then gained back by Numb3rs.

Positives

  1. Audience has rebounded to at or near its debut week.
  2. Timeslot demo wins for youth hungry CBS.

Verdict: Based on current publicly available information, I'd call it a marginal renew because of the demo wins.

Wondering about other shows? Check our all our Renew or Cancel? posts.

If you want to follow Moonlight ratings every week, bookmark this page.

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*Women's Murder Club debut, ALCS game #1

**based on Overnight Fast National data

Nielsen TV Ratings Data: ©2007 Nielsen Media Research, Inc. All Rights Reserved.

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Moonlight Fans We’d Like Your Help!

We’re considering creating widgets for different shows containing their latest ratings that you could put on your website or Facebook page. Below is our first attempt at a widget.

Currently, you can use the “Get Widget” button to put it on your blog or webpage. Go ahead and try it out.

I should have it available for Facebook distribution very soon.

Is something like that interesting to you?

Would you like more ratings information in the widget? (that’s going to make it larger)

Are those dimensions good or would a wider and shorter widget be better?

Feel free to comment below or email me, bill@tvbythenumbers.com with any questions.

 
  • Robert Seidman

    Recommendation to Moonlight Fans: go over to Hey Nielsen and vote your show up, tell all your friends and see if you can stir a little buzz by getting Moonlight into the TV Top 10…

  • http://IAmATVJunkie.com Joe Bua

    It’s just not for me. The vampire thing has never been my millieu and although I like Sophila Myles (she did a great ep of Doctor Who, also) the guy leaves me cold. (No pun intended)

    Having said that, I’ve heard scuttle that we will at least hear about an additional script order before the week’s out.

    So far that’s not confirmed.

  • http://IAmATVJunkie.com Joe Bua

    It’s just not for me. The vampire thing has never been my millieu and although I like Sophila Myles (she did a great ep of Doctor Who, also) the guy leaves me cold. (No pun intended)

    Having said that, I’ve heard scuttle that we will at least hear about an additional script order before the week’s out.

    So far that’s not confirmed.

  • Feather

    Renew! Please! Absolutely the only new show this year worth watching, and it keeps getting better.

  • Feather

    Renew! Please! Absolutely the only new show this year worth watching, and it keeps getting better.

  • Feather

    Renew! Please! Absolutely the only new show this year worth watching, and it keeps getting better.

  • terryb

    CBS renew,renew,renew- love this show it needs a chance to get off the ground. Haven’t enjoyed a show this much for a long time!

  • terryb

    CBS renew,renew,renew- love this show it needs a chance to get off the ground. Haven’t enjoyed a show this much for a long time!

  • terryb

    CBS renew,renew,renew- love this show it needs a chance to get off the ground. Haven’t enjoyed a show this much for a long time!

  • ImTheBunny

    Thanks a lot for the link. :) we will of course head on over there and get our show in the top 10 on their site as well.

    Thanks for giving us another site where we can tell and show, how great Moonlight is!!!!

  • ImTheBunny

    Thanks a lot for the link. :) we will of course head on over there and get our show in the top 10 on their site as well.

    Thanks for giving us another site where we can tell and show, how great Moonlight is!!!!

  • ImTheBunny

    Thanks a lot for the link. :) we will of course head on over there and get our show in the top 10 on their site as well.

    Thanks for giving us another site where we can tell and show, how great Moonlight is!!!!

  • Jewels

    Renew! Love this show.

  • Jewels

    Renew! Love this show.

  • Jewels

    Renew! Love this show.

  • Mickey

    I don’t watch much on TV. But this is a really good show. CBS needs to renew it for a full season.

  • Mickey

    I don’t watch much on TV. But this is a really good show. CBS needs to renew it for a full season.

  • Mickey

    How is this data qualified. I use a DVR. Is this by the Neilson Ratings. What I asking is how can I make sure my vote counts…..

  • Mickey

    How is this data qualified. I use a DVR. Is this by the Neilson Ratings. What I asking is how can I make sure my vote counts…..

  • Mickey

    How is this data qualified. I use a DVR. Is this by the Neilson Ratings. What I asking is how can I make sure my vote counts…..

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