When Seinfeld stood across the TV world like a colossus, NBC's sitcoms were the envy of the industry. These days, not so much. Enter Chuck, a new comedy airing at 8PM Eastern Monday.
Once again we ask, Renew or Cancel?
Chuck's Audience & Rank among New Shows and New NBC Shows
|Date||Audience, Live+SD (million)||Rank among all New Shows||Rank among New NBC Shows|
|9/24||9.21||#8 of 20||#3 of 4|
|10/1||8.39||#10 of 23||#3 of 4|
|10/8||7.21||#11 of 24||#3 of 4|
|10/15||8.36||#8 of 24||#2 of 4|
|10/22||7.22||#13 of 26||#3 of 5|
Chuck has lost 22% of it's debut audience through 10/29 without stabilization. That's a devastating trend.
It's total Live+SD audience has been above average compared to other new shows, and has moved to #2 among new NBC shows.
For the week of Oct 15-21 it was #11 of 21 overall for NBC.
How is it doing against its competition on Monday?
Chuck's Rankings for its 8pm Monday Timeslot.
|Date||Viewers||Adults 18-49||Adults 18-34||Adults 25-54|
Chuck started strong against its local 8PM Monday competition, initially finishing #2 to Dancing with the Stars and held up well in its second week.
However, by 10/22, Chuck had fallen to the back of the pack on Monday at 8PM across the board.
There are no national lead in numbers for an 8PM show, so Chuck doesn't have to worry about that. Note that the networks get detailed audience numbers during the show time period to analyze, we don't.
- Significant audience loss since debut without apparent stabilization.
- Very negative trend vs. timeslot competition in all viewer categories.
- Currently NBC's second best new show.
- Somewhat above average performance for all new shows in general.
- NBC is a beggar, not a chooser, among the networks, and its standards for renewal are likely lower than other networks.
Verdict: Based on current (10/29 PM) publicly available information, I'd call it a solid cancel.
11/26 UPDATE: NBC has ordered 9 more episodes of Chuck.
Wondering about other shows? Check our all our Renew or Cancel? posts.
*based on Overnight Fast National data
Nielsen TV Ratings Data: ©2007 Nielsen Media Research, Inc. All Rights Reserved.