'

Chuck: Renew or Cancel?

Categories: '

Written By

October 29th, 2007

UPDATE: Click here to see the latest on Chuck's Renewal Prospects

chuck.jpgWhen Seinfeld stood across the TV world like a colossus, NBC's sitcoms were the envy of the industry. These days, not so much. Enter Chuck, a new comedy airing at 8PM Eastern Monday.

Once again we ask, Renew or Cancel?

Chuck's Audience & Rank among New Shows and New NBC Shows

Date Audience, Live+SD (million) Rank among all New Shows Rank among New NBC Shows
9/24 9.21 #8 of 20 #3 of 4
10/1 8.39 #10 of 23 #3 of 4
10/8 7.21 #11 of 24 #3 of 4
10/15 8.36 #8 of 24 #2 of 4
10/22 7.22 #13 of 26 #3 of 5
10/29* 7.03    

Chuck has lost 22% of it's debut audience through 10/29 without stabilization. That's a devastating trend.

It's total Live+SD audience has been above average compared to other new shows, and has moved to #2 among new NBC shows.

For the week of Oct 15-21 it was #11 of 21 overall for NBC.

How is it doing against its competition on Monday?

Chuck's Rankings for its 8pm Monday Timeslot.

Date Viewers Adults 18-49 Adults 18-34 Adults 25-54
9/24 #2 #2 #2 #2
10/1 #2 #2 #3 #2
10/8 #4 #4 #4 #4
10/15 #3 #2 #2 #2
10/22* #4 #4    
10/29* #3 #3    

Chuck started strong against its local 8PM Monday competition, initially finishing #2 to Dancing with the Stars and held up well in its second week.

However, by 10/22, Chuck had fallen to the back of the pack on Monday at 8PM across the board.

There are no national lead in numbers for an 8PM show, so Chuck doesn't have to worry about that. Note that the networks get detailed audience numbers during the show time period to analyze, we don't.

Conclusions

Negatives

  1. Significant audience loss since debut without apparent stabilization.
  2. Very negative trend vs. timeslot competition in all viewer categories.

Positives

  1. Currently NBC's second best new show.
  2. Somewhat above average performance for all new shows in general.
  3. NBC is a beggar, not a chooser, among the networks, and its standards for renewal are likely lower than other networks.

Verdict: Based on current (10/29 PM) publicly available information, I'd call it a solid cancel.

11/26 UPDATE: NBC has ordered 9 more episodes of Chuck.

Wondering about other shows? Check our all our Renew or Cancel? posts.

________________________________________________________

*based on Overnight Fast National data

Nielsen TV Ratings Data: ©2007 Nielsen Media Research, Inc. All Rights Reserved.

 
  • kwell

    I love Chuck! I would enjoy watching Chuck evolve and I hope NBC gives him the opportunity. So maybe we have to suspend disbelief a little (or a lot), but Zachary Levi makes it all worth while. I agree focusing too much on his friend Morgan may really hurt the show, but if they can keep the storylines interesting, and let Chuck slowly move from geek to geek-spy, it would work.

  • kwell

    I love Chuck! I would enjoy watching Chuck evolve and I hope NBC gives him the opportunity. So maybe we have to suspend disbelief a little (or a lot), but Zachary Levi makes it all worth while. I agree focusing too much on his friend Morgan may really hurt the show, but if they can keep the storylines interesting, and let Chuck slowly move from geek to geek-spy, it would work.

  • susan king

    I love Chuck. Please don't cancel Chuck.

  • http://chuck susan king

    I love Chuck. Please don’t cancel Chuck.

  • David P

    Does the number of viewers include those who watch the show online through nbc.com? If it doesn't, then you have to consider the demographic that it is attracting. It seems to appeal to the young male geek. If that is the case, then the geeks would probably have a higher tendency to watch the show online at nbc's website or by bittorrenting it.(Downloading shows through bittorrent tracker sites, such as mininova.org are very, very popular amongst geeks. HD-quality, on-demand, with no commercials, what's not to like?) If the viewer number doesn't include online viewers, then this could be the reason why the viewer numbers are lower. Personally, I think the show has gotten better through time, so it doesn't make sense for the numbers to go done. A little aside, but I loved the last episode where Agent Casey is eavesdropping on the “sandwich conversation.” The look on his face at the end of the show was priceless!

    -Loyal Online Chuck Fan

  • Bill Gorman

    Our numbers are the Nielsen television viewing numbers only, no online viewing of any kind.

    We would *love* to get and report the numbers from webstreaming and download viewing, but at this point, nobody's sharing, at least not in any organized public manner.

  • David P

    Does the number of viewers include those who watch the show online through nbc.com? If it doesn’t, then you have to consider the demographic that it is attracting. It seems to appeal to the young male geek. If that is the case, then the geeks would probably have a higher tendency to watch the show online at nbc’s website or by bittorrenting it.(Downloading shows through bittorrent tracker sites, such as mininova.org are very, very popular amongst geeks. HD-quality, on-demand, with no commercials, what’s not to like?) If the viewer number doesn’t include online viewers, then this could be the reason why the viewer numbers are lower. Personally, I think the show has gotten better through time, so it doesn’t make sense for the numbers to go done. A little aside, but I loved the last episode where Agent Casey is eavesdropping on the “sandwich conversation.” The look on his face at the end of the show was priceless!

    -Loyal Online Chuck Fan

  • Bill Gorman

    Our numbers are the Nielsen television viewing numbers only, no online viewing of any kind.

    We would *love* to get and report the numbers from webstreaming and download viewing, but at this point, nobody’s sharing, at least not in any organized public manner.

  • Nick

    I really enjoy this show. It's different than any other show out there. Hope they loose Morgan character. He's just there to annoy the heck out of you.
    Hope NBC won't cancel it.

  • Nick

    I really enjoy this show. It’s different than any other show out there. Hope they loose Morgan character. He’s just there to annoy the heck out of you.
    Hope NBC won’t cancel it.

  • Guido

    Im from Argentina, i've watch all the episodes so far on my computer and I think we should give Chuck a bit more time. It is opening down here in south America tomorrow, i might get big down here and that would be a good reason for NBC to renew episodes since they can sell it in South America, we all know they just care about the money they can gain with a show, not the ratings or whatsoever.

  • Guido

    Im from Argentina, i’ve watch all the episodes so far on my computer and I think we should give Chuck a bit more time. It is opening down here in south America tomorrow, i might get big down here and that would be a good reason for NBC to renew episodes since they can sell it in South America, we all know they just care about the money they can gain with a show, not the ratings or whatsoever.

  • BIFF

    Chuck is a good show…thats why it will be cancelled

    all people want is over-the-top sex and violence so people wont watch a wholesome show

  • ORANGE KIWI

    i agree

  • http://asdf BIFF

    Chuck is a good show…thats why it will be cancelled

    all people want is over-the-top sex and violence so people wont watch a wholesome show

  • http://asdf ORANGE KIWI

    i agree

  • shaker

    I love Chuck. I started watching online after missing 30 Rock and catching up with that online and trying Chuck. I have watched the past 2 episodes on Monday and hope that Chuck will stay on, I will say that we all want Chuck and Sarah to just get it on.
    I want Chuck to stay it may have lost numbers since the first week but is gaining with addition of viewers like me

  • http://none shaker

    I love Chuck. I started watching online after missing 30 Rock and catching up with that online and trying Chuck. I have watched the past 2 episodes on Monday and hope that Chuck will stay on, I will say that we all want Chuck and Sarah to just get it on.
    I want Chuck to stay it may have lost numbers since the first week but is gaining with addition of viewers like me

  • mary

    I love Chuck! Zachary Levi is awesome…this is my favorite new show! Please don't cancel!!!

  • mary

    I love Chuck! Zachary Levi is awesome…this is my favorite new show! Please don’t cancel!!!

© 2014 Tribune Digital Ventures