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Chuck: Renew or Cancel?

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Written By

October 29th, 2007

UPDATE: Click here to see the latest on Chuck's Renewal Prospects

chuck.jpgWhen Seinfeld stood across the TV world like a colossus, NBC's sitcoms were the envy of the industry. These days, not so much. Enter Chuck, a new comedy airing at 8PM Eastern Monday.

Once again we ask, Renew or Cancel?

Chuck's Audience & Rank among New Shows and New NBC Shows

Date Audience, Live+SD (million) Rank among all New Shows Rank among New NBC Shows
9/24 9.21 #8 of 20 #3 of 4
10/1 8.39 #10 of 23 #3 of 4
10/8 7.21 #11 of 24 #3 of 4
10/15 8.36 #8 of 24 #2 of 4
10/22 7.22 #13 of 26 #3 of 5
10/29* 7.03    

Chuck has lost 22% of it's debut audience through 10/29 without stabilization. That's a devastating trend.

It's total Live+SD audience has been above average compared to other new shows, and has moved to #2 among new NBC shows.

For the week of Oct 15-21 it was #11 of 21 overall for NBC.

How is it doing against its competition on Monday?

Chuck's Rankings for its 8pm Monday Timeslot.

Date Viewers Adults 18-49 Adults 18-34 Adults 25-54
9/24 #2 #2 #2 #2
10/1 #2 #2 #3 #2
10/8 #4 #4 #4 #4
10/15 #3 #2 #2 #2
10/22* #4 #4    
10/29* #3 #3    

Chuck started strong against its local 8PM Monday competition, initially finishing #2 to Dancing with the Stars and held up well in its second week.

However, by 10/22, Chuck had fallen to the back of the pack on Monday at 8PM across the board.

There are no national lead in numbers for an 8PM show, so Chuck doesn't have to worry about that. Note that the networks get detailed audience numbers during the show time period to analyze, we don't.

Conclusions

Negatives

  1. Significant audience loss since debut without apparent stabilization.
  2. Very negative trend vs. timeslot competition in all viewer categories.

Positives

  1. Currently NBC's second best new show.
  2. Somewhat above average performance for all new shows in general.
  3. NBC is a beggar, not a chooser, among the networks, and its standards for renewal are likely lower than other networks.

Verdict: Based on current (10/29 PM) publicly available information, I'd call it a solid cancel.

11/26 UPDATE: NBC has ordered 9 more episodes of Chuck.

Wondering about other shows? Check our all our Renew or Cancel? posts.

________________________________________________________

*based on Overnight Fast National data

Nielsen TV Ratings Data: ©2007 Nielsen Media Research, Inc. All Rights Reserved.

 
  • Karen

    I really love this show! I couldn't wait for the premiere. Now I can't miss one episode. It's smart and funny with a little bit of action thrown in. Zachary Levi makes Chuck such a lovable character. I can't wait to see how he evolves. Please NBC….keep Chuck alive!

  • Karen

    I really love this show! I couldn’t wait for the premiere. Now I can’t miss one episode. It’s smart and funny with a little bit of action thrown in. Zachary Levi makes Chuck such a lovable character. I can’t wait to see how he evolves. Please NBC….keep Chuck alive!

  • Sheri

    I doubt NBC will cancel the show without giving it a chance for one enormous reason: McG is an executive producer of the show. It may not ring alot of bells but he is expensive and directed the first Charlie's Angels. The second CA was lack luster but the first one was HUGE. The same qualities that made CA a hit are present in Chuck. In any event I love “Chuck.” It is a breath of fresh air with cinematic quality action and great camera work. The actors are loveable and believable and plotlines are entertaining and always worth watching. I watch DWTS too (thank God for TiVO) but if forced to choose, I would pick Chuck over DWTS any day.

  • Julie

    I love Chuck, and so do my kids. It's one of the few t.v. shows adults and kids (8, 12) can watch together and enjoy.

    Please don't cancel it, NBC! Move it to a different time slot where it doesn't face such heavy competition.

  • Sheri

    I doubt NBC will cancel the show without giving it a chance for one enormous reason: McG is an executive producer of the show. It may not ring alot of bells but he is expensive and directed the first Charlie’s Angels. The second CA was lack luster but the first one was HUGE. The same qualities that made CA a hit are present in Chuck. In any event I love “Chuck.” It is a breath of fresh air with cinematic quality action and great camera work. The actors are loveable and believable and plotlines are entertaining and always worth watching. I watch DWTS too (thank God for TiVO) but if forced to choose, I would pick Chuck over DWTS any day.

  • Julie

    I love Chuck, and so do my kids. It’s one of the few t.v. shows adults and kids (8, 12) can watch together and enjoy.

    Please don’t cancel it, NBC! Move it to a different time slot where it doesn’t face such heavy competition.

  • daniel

    I LOVE CHUCK, it's one of the best shows I've seen in a long time, with it's tongue and cheek humor it's well written and well acted, I'm very quick to jump on this one and say it's a keeper. with shoes such as bionic women struggling to keep a story line or any decent acting, this show has everything you could want. cast is great. big time keeper.

  • daniel

    I LOVE CHUCK, it’s one of the best shows I’ve seen in a long time, with it’s tongue and cheek humor it’s well written and well acted, I’m very quick to jump on this one and say it’s a keeper. with shoes such as bionic women struggling to keep a story line or any decent acting, this show has everything you could want. cast is great. big time keeper.

  • Stephen

    It would be a shame for NBC to cancel Chuck. In a day and age when its either sex and violence or overly redundant and drawn out “what can we do next to make a buck” reality T.V. shows that have plagued television the past few years to the point of an incurable disease, Chuck is a breath of fresh air. Its fun, imaginitive, with a speck of action and adventure, with a great cast, a good dose of humor, and something I look forward to seeing every Monday.

    Cancel Chuck and I guess its Dancing with the Big Brother's Survivor Idol singing sensation of weight loss fake reality drivelous television.

  • Stephen

    It would be a shame for NBC to cancel Chuck. In a day and age when its either sex and violence or overly redundant and drawn out “what can we do next to make a buck” reality T.V. shows that have plagued television the past few years to the point of an incurable disease, Chuck is a breath of fresh air. Its fun, imaginitive, with a speck of action and adventure, with a great cast, a good dose of humor, and something I look forward to seeing every Monday.

    Cancel Chuck and I guess its Dancing with the Big Brother’s Survivor Idol singing sensation of weight loss fake reality drivelous television.

  • Ben

    If they cancel it, I'll officially never watch TV again. Ok, that isn't true, but this is the only show I'll watch from this new season.

  • Ben

    If they cancel it, I’ll officially never watch TV again. Ok, that isn’t true, but this is the only show I’ll watch from this new season.

  • Mike

    I too hope that NBC does not cancel Chuck. I am with Ben. It is the only new show I watch

  • Mike

    I too hope that NBC does not cancel Chuck. I am with Ben. It is the only new show I watch

  • Patrick

    I have to say that Chuck is hands down my favorite show this year. In a way, it reminds me of one of my former favorite TV shows, Ed. The lighthearded goofball main character with a truly good heart (Ed). The slightly annoying and misfit friend with lots of funny lines (remember Cheswick?). The beautiful female friend who can't figure out if she likes the main character or not (Carol Vessey).

    Yep… a good wholesome show with great writing, great humor, and good acting that somehow just can't measure up ratings-wise to all the crap that's on TV these days. I know it will get cancelled, but it's not NBC's fault. It's the American public's fault for watching the 12th season of Survivor, or American Idol 8 instead. What is wrong with people these days? Don't they get tired of watching the same stuff over and over again?

    Hey, here are some of my other favorite shows that got cancelled:
    Quantum Leap
    The Pretender
    Alias
    Ed
    Lost (well, not yet, but it will be if they only put out new episodes once a year)

    Speaking of Lost, I don't think it was titled that because they are lost on an island. I think it came from the feeling all of the viewers have each week after watching the show.

  • Patrick

    I have to say that Chuck is hands down my favorite show this year. In a way, it reminds me of one of my former favorite TV shows, Ed. The lighthearded goofball main character with a truly good heart (Ed). The slightly annoying and misfit friend with lots of funny lines (remember Cheswick?). The beautiful female friend who can’t figure out if she likes the main character or not (Carol Vessey).

    Yep… a good wholesome show with great writing, great humor, and good acting that somehow just can’t measure up ratings-wise to all the crap that’s on TV these days. I know it will get cancelled, but it’s not NBC’s fault. It’s the American public’s fault for watching the 12th season of Survivor, or American Idol 8 instead. What is wrong with people these days? Don’t they get tired of watching the same stuff over and over again?

    Hey, here are some of my other favorite shows that got cancelled:
    Quantum Leap
    The Pretender
    Alias
    Ed
    Lost (well, not yet, but it will be if they only put out new episodes once a year)

    Speaking of Lost, I don’t think it was titled that because they are lost on an island. I think it came from the feeling all of the viewers have each week after watching the show.

  • Jessie K

    Wow.. A solid Cancel huh.. I do not think so this show has so much passion so much drive its by far the best show I have ever seen! The actors pull off there characters so well and I think if NBC cancels this show it will be a huge mistake. It has only done a few episodes and it takes a while to get the word out. I have been telling more and more people about Chuck everyday and they all watch the show and love it. who wouldnt it has comedy, action, romance, suspence, everything that someone would want in a t.v and I will be terrified if the show is cancel.

  • Jessie K

    Wow.. A solid Cancel huh.. I do not think so this show has so much passion so much drive its by far the best show I have ever seen! The actors pull off there characters so well and I think if NBC cancels this show it will be a huge mistake. It has only done a few episodes and it takes a while to get the word out. I have been telling more and more people about Chuck everyday and they all watch the show and love it. who wouldnt it has comedy, action, romance, suspence, everything that someone would want in a t.v and I will be terrified if the show is cancel.

  • Morgan R

    I think I might cry if this show goes away. I rush home after work every Monday so I don't miss a minute of it. I laugh so hard and all the characters are adorable. It really is my favorite show this season. :-( Please don't take my Chuck away.

  • Morgan R

    I think I might cry if this show goes away. I rush home after work every Monday so I don’t miss a minute of it. I laugh so hard and all the characters are adorable. It really is my favorite show this season. :-( Please don’t take my Chuck away.

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