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Dirty Sexy Money: Renew or Cancel?

Categories: '

Written By

October 31st, 2007

UPDATE: DIRTY SEXY MONEY IS CANCELLED. FOR THE LATEST NEWS CLICK HERE

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I always thought the can't miss formula was Sex and Drugs and Rock and Roll. Instead, ABC tries the similar forumula of Sex and Money and Scandal with Dirty Sexy Money at 10PM Eastern Wednesday.

Once again we ask, Renew or Cancel?

Dirty Sexy Money's Audience & Rank among New Shows, New ABC Shows

Date Audience, Live+SD (million) Rank among all New Shows Rank among New ABC Shows
9/26 10.44 #5 of 20 #2 of 3
10/3 9.61 #5 of 23 #3 of 6
10/10 8.64 #6 of 24 #4 of 7
10/17 8.67 #5 of 24 #5 of 8
10/24 8.26 #8 of 26 #5 of 8

Dirty Sexy Money has lost just over 20% of it's debut audience through 10/24 but seems to have stabilized.

It's total Live+SD audience has been above average compared to other new shows, but has slipped to #5 among new ABC shows.

For the week of Oct 22-28 it was #15 of 22 for all viewers and #13 of 22 for 18-49 viewers for ABC.

How is it doing against its competition on Wednesday?

Dirty Sexy Money's Rankings for its 10pm Wednesday Timeslot.

Date Viewers Adults 18-49 Adults 18-34 Adults 25-54
9/26 #2 #3 #2 #3
10/3 #2 #2 #1 #2
10/10 #2 #2 #1 #2
10/17 #2 #2 #2 #2
10/24 #2 #2 #2 #2

Dirty Sexy Money has settled into the #2 viewer and demo viewer position on Wednesday at 10PM against the competition of CSI:NY and Life. For demo viewers, that's pretty easy competition, since CSI:NY is a weak demo performer.

Dirty Sexy Money's Lead-In Audience Lost from Private Practice.

Date Lead-In Audience Lost
9/26 -28%
10/3 -23%
10/10 -31%
10/17 -27%
10/24 -29%

Dirty Sexy Money has the enviable position of following Private Practice, this season's second hottest new show. Sadly, it loses a very significant share [~30%] of the audience from Private Practice in the process. That's a big negative, and indicates to me that in a different schedule slot, Dirty Sexy Money wouldn't look nearly as good.

Conclusions

Negatives

  1. Very significant audience lead-in loss from Private Practice.

Positives

  1. Above average performance for all new shows in general.
  2. Solid #2 demo viewer position in its timeslot.
  3. Decent performance among ABC shows for viewers and demo viewers.

11/17 UPDATE: ABC has granted a full season order for Dirty Sexy Money. Not clear how that's going to be filled with the writers strike on, but fans can hope.

Verdict: Renew.

However, I think it's an obvious beneficiary of schedule position, and were it or Private Practice to be moved, I could see it getting hit hard.

Note from Seidman: I disagree with Bill (shock, I know!) about the importance of lead-in. The one benefit a good lead-in has is that the next show can be promoted heavily during the airing of the lead-in. Otherwise, since the dawn of everyone having a remote control, I believe this is a statistic that doesn't have much value at all.

Back when we had to get up off our lazy butts to change the channel, lead-in was a huge deal. Now? I doubt it. That there is still Nielsen focus on this metric seems like mostly legacy thinking.

I don't see Dirty Sexy Money benefiting greatly from its Private Practice lead-in, and think it would fare about the same elsewhere in the schedule other than on Friday/Saturday. I think it would do even better following Desperate Houswives, not because of the bigger lead-in, but because the shows are more similar. I like this show mostly because of the cast, especially Donald Sutherland. He's creepy cool.

Wondering about other shows? Check our all our Renew or Cancel? posts.

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Nielsen TV Ratings Data: ©2007 Nielsen Media Research, Inc. All Rights Reserved.

 
  • Mark

    Renew!

  • Mark

    Renew!

  • Norrie

    Dirty Sexy Money has a good cast (except for thpse two silly twins) but the story is all over the place and has no substance. No real stories to follow from beginning to end. Not polished and well thought out as Brothers and Sisters, another ensemble cast. DSM needs lots of work to make it survive. Needs more indepth stories of each character not just here there and everywhere.

  • Norrie

    Dirty Sexy Money has a good cast (except for thpse two silly twins) but the story is all over the place and has no substance. No real stories to follow from beginning to end. Not polished and well thought out as Brothers and Sisters, another ensemble cast. DSM needs lots of work to make it survive. Needs more indepth stories of each character not just here there and everywhere.

  • Guy

    Renew! This show rocks

  • Guy

    Renew! This show rocks

  • foo

    I love these Renew of Cancel? columns. :) Helps me decide whether to stick with some of the shows I'm feeling “on the fence” about at the moment. OTH, if and when the impending writers' strike happens — and it goes on for looong — I'll have time to catch up with just about any show.

  • foo

    I love these Renew of Cancel? columns. :) Helps me decide whether to stick with some of the shows I’m feeling “on the fence” about at the moment. OTH, if and when the impending writers’ strike happens — and it goes on for looong — I’ll have time to catch up with just about any show.

  • Matt

    Renew Dirty Sexy Money, I love it.

    Foo ^ Definitely catch up with OTH…the Critics seem to hate it, but its one of these shows where at first glance it appears to be just another teen show, but believe its not, its got incredible statements and moments..every season gets better. :)

  • Matt

    Renew Dirty Sexy Money, I love it.

    Foo ^ Definitely catch up with OTH…the Critics seem to hate it, but its one of these shows where at first glance it appears to be just another teen show, but believe its not, its got incredible statements and moments..every season gets better. :)

  • christina

    Renew! My husband and I love this show. The only down side is we can't get enough of it.
    We love the moral questions raised and hope it catches on.

  • christina

    Renew! My husband and I love this show. The only down side is we can’t get enough of it.
    We love the moral questions raised and hope it catches on.

  • http://IAmATVJunkie.com Joe Bua

    Love it. Renew. It will find more audience.

    It's too good not to.

    I say they should order the back nine.

  • http://IAmATVJunkie.com Joe Bua

    Love it. Renew. It will find more audience.

    It’s too good not to.

    I say they should order the back nine.

  • j. banks

    renew………………. fan tastic

  • j. banks

    renew………………. fan tastic

  • Shane

    RENEW for sure. I agree that it would do excellent on Sundays following Housewives… I don't think PP is a strong lead in for the show they just seem to be completely different shows.

  • Shane

    RENEW for sure. I agree that it would do excellent on Sundays following Housewives… I don’t think PP is a strong lead in for the show they just seem to be completely different shows.

  • alisha

    RENEW! This is my favorite show and anyone I talk to that has seen it says that they absolutely love it. I think moving it to Sunday night is an excellent idea, but I doubt it will happen since brothers and sisters is going on its second year in that slot. I would be extremely disappointed if it was canceled. The only complaint Ive ever heard about it was that it was on too late.

  • alisha

    RENEW! This is my favorite show and anyone I talk to that has seen it says that they absolutely love it. I think moving it to Sunday night is an excellent idea, but I doubt it will happen since brothers and sisters is going on its second year in that slot. I would be extremely disappointed if it was canceled. The only complaint Ive ever heard about it was that it was on too late.

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