UPDATE: 4/2/2009: Gossip Girl was RENEWED for the 2009-2010 season
If you follow the conventional wisdom, the CW is after young female viewers. Then surely Gossip Girl at 9PM Eastern Wednesday is an attempt to get them, but has it been successful?
Once again we ask, Renew or Cancel?
Gossip Girl's Rank among New CW Shows, All New Shows
|Date||Rank among New CW Shows||Rank among all New Shows|
|9/26||#2 of 4||#17 of 20|
|10/3||#1 of 6||#15 of 23|
|10/10||#1 of 6||#19 of 24|
|10/17||#2 of 5||#21 of 24|
|10/24*||#2 of 5||#21 of 26|
After week 2 Gossip Girl was leading the weak new CW show line up, which as a whole is at the bottom of the new English language broadcast shows for the season. Recently, it has slipped back to #2 among new CW shows behind Reaper.
For the week of Oct 22-28 it was the 115th broadcast show for all viewers, and #9 of 13 for all viewers and #8 of 13 for 18-49 viewers for CW.
A below average performance for a very below average network.
How is it doing against its competition on Wednesday?
Gossip Girl's Viewership and Rankings for its 9PM Wednesday Timeslot.
|Date||Viewers (Rank)||Adults 18-49 (Rank)||Adults 18-34 (Rank)||Adults 25-54 (Rank)|
|9/26||2.48m (6)||1.47m (6)||1.06m (6)||0.88m (6)|
|10/3||2.75m (6)||1.60m (6)||1.12m (6)||1.13m (6)|
|10/10||2.80m (6)||1.67m (6)||1.17m (6)||1.19m (6)|
|10/17||2.41m (6)||1.63m (6)||1.13m (6)||1.08m (6)|
|10/24*||2.31m (6)||1.42m (6)||0.96m (6)||1.05m (6)|
After increasing somewhat in weeks 2 and 3, Gossip Girl has settled back to approximately its debut week viewership.
However, it trails its competition so badly in all categories that its running the race by itself.
Gossip Girl's Lead-In Audience Lost from America's Next Top Model.
|Date||Lead-In Audience Lost|
Gossip Girl follows CW's biggest show, America's Next Top Model, but almost half the audience tunes out before watching. The worst performance we've analyzed to date.
- Pitifully low viewership in all categories for an English language broadcast show.
- Far below average performance for all new broadcast shows in general.
- Below average ranking for CW network shows in general.
- #1 or #2 among new CW shows.
- CW new shows have done so poorly that the standard for success is very low.
Verdict: Marginal Cancel
The only reason I think it's only a marginal cancel is that I think CW may want to try and salvage at least 1 or 2 of its new Fall shows. If Gossip Girl goes, it's likely the Fall is a total loss for them.
Note From Seidman: There's another positive Bill didn't list: Gossip Girl's website is in the top 10 among all shows according to the Hitwise Top TV Show Websites list. From a perception perspective at the network, this may be considered a fairly big deal.
Wondering about other shows? Check our all our Renew or Cancel? posts.
*10/24 data is Live, all other nights are Live+SD
Nielsen TV Ratings Data: ©2007 Nielsen Media Research, Inc. All Rights Reserved.