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Gossip Girl: Renew or Cancel?

Categories: '

Written By

November 1st, 2007

UPDATE: 4/2/2009: Gossip Girl was RENEWED for the 2009-2010 season

gossipgirl.jpg

If you follow the conventional wisdom, the CW is after young female viewers. Then surely Gossip Girl at 9PM Eastern Wednesday is an attempt to get them, but has it been successful?

Once again we ask, Renew or Cancel?

Gossip Girl's Rank among New CW Shows, All New Shows

Date Rank among New CW Shows Rank among all New Shows
9/26 #2 of 4 #17 of 20
10/3 #1 of 6 #15 of 23
10/10 #1 of 6 #19 of 24
10/17 #2 of 5 #21 of 24
10/24* #2 of 5 #21 of 26

After week 2 Gossip Girl was leading the weak new CW show line up, which as a whole is at the bottom of the new English language broadcast shows for the season. Recently, it has slipped back to #2 among new CW shows behind Reaper.

For the week of Oct 22-28 it was the 115th broadcast show for all viewers, and #9 of 13 for all viewers and #8 of 13 for 18-49 viewers for CW.

A below average performance for a very below average network.

How is it doing against its competition on Wednesday?

Gossip Girl's Viewership and Rankings for its 9PM Wednesday Timeslot.

Date Viewers (Rank) Adults 18-49 (Rank) Adults 18-34 (Rank) Adults 25-54 (Rank)
9/26 2.48m (6) 1.47m (6) 1.06m (6) 0.88m (6)
10/3 2.75m (6) 1.60m (6) 1.12m (6) 1.13m (6)
10/10 2.80m (6) 1.67m (6) 1.17m (6) 1.19m (6)
10/17 2.41m (6) 1.63m (6) 1.13m (6) 1.08m (6)
10/24* 2.31m (6) 1.42m (6) 0.96m (6) 1.05m (6)

After increasing somewhat in weeks 2 and 3, Gossip Girl has settled back to approximately its debut week viewership.

However, it trails its competition so badly in all categories that its running the race by itself.

Gossip Girl's Lead-In Audience Lost from America's Next Top Model.

Date Lead-In Audience Lost
9/26 -49%
10/3 -40%
10/10 -48%
10/17 -51%
10/24* -45%

Gossip Girl follows CW's biggest show, America's Next Top Model, but almost half the audience tunes out before watching. The worst performance we've analyzed to date.

Conclusions

Negatives

  1. Pitifully low viewership in all categories for an English language broadcast show.
  2. Far below average performance for all new broadcast shows in general.
  3. Below average ranking for CW network shows in general.

Positives

  1. #1 or #2 among new CW shows.
  2. CW new shows have done so poorly that the standard for success is very low.

Verdict: Marginal Cancel

The only reason I think it's only a marginal cancel is that I think CW may want to try and salvage at least 1 or 2 of its new Fall shows. If Gossip Girl goes, it's likely the Fall is a total loss for them.

Note From Seidman: There's another positive Bill didn't list: Gossip Girl's website is in the top 10 among all shows according to the Hitwise Top TV Show Websites list. From a perception perspective at the network, this may be considered a fairly big deal.

Wondering about other shows? Check our all our Renew or Cancel? posts.

________________________________________________________

*10/24 data is Live, all other nights are Live+SD

Nielsen TV Ratings Data: ©2007 Nielsen Media Research, Inc. All Rights Reserved.

 
  • Yohan

    You cannot cancel this great show!
    I love it, it has in my opinion a bit of O.C. feeling to it but the whole Manhattan setting changes that, not in negative way but its different, and we were ready for something new. It’s sad to say i do not influence the view rate cause i watch it a day later in Holland.

    I loved The O.C. and i love GG don’t cancel it please.

  • Blar

    Hmm…

    Only a hand-full of people like it. The plot is lackluster and unrelatable, I mean watching a bunch of rich white chicks and their high-life seems like euphoria to my female friends but that’s them. Yet the CW pitches it constantly and it’s rated to be the top 10 websites online or whatever and the media has a lot of buzz and positive reviews from critics telling people that it’s good. And people beleive it.

    Websites can be modified. Critics can be bought. People can follow instead of lead.

    You know what would be a great idea for the CW? A series that isn’t based off of a little book serial or a cliche, Gossip Girl happens to be both of those. CANCEL IT. I’ve never missed the 90’s so much in my life.

  • Blar

    Hmm…

    Only a hand-full of people like it. The plot is lackluster and unrelatable, I mean watching a bunch of rich white chicks and their high-life seems like euphoria to my female friends but that’s them. Yet the CW pitches it constantly and it’s rated to be the top 10 websites online or whatever and the media has a lot of buzz and positive reviews from critics telling people that it’s good. And people beleive it.

    Websites can be modified. Critics can be bought. People can follow instead of lead.

    You know what would be a great idea for the CW? A series that isn’t based off of a little book serial or a cliche, Gossip Girl happens to be both of those. CANCEL IT. I’ve never missed the 90’s so much in my life.

  • Blar

    Hmm…

    Only a hand-full of people like it. The plot is lackluster and unrelatable, I mean watching a bunch of rich white chicks and their high-life seems like euphoria to my female friends but that’s them. Yet the CW pitches it constantly and it’s rated to be the top 10 websites online or whatever and the media has a lot of buzz and positive reviews from critics telling people that it’s good. And people beleive it.

    Websites can be modified. Critics can be bought. People can follow instead of lead.

    You know what would be a great idea for the CW? A series that isn’t based off of a little book serial or a cliche, Gossip Girl happens to be both of those. CANCEL IT. I’ve never missed the 90’s so much in my life.

  • Rena Moretti

    n.m. and Blar, very nicely said :)

    CW is in dire need of a change. They’re keeping to the formula that killed UPN and CW.

    Ever since they merged the two networks, they’re getting lower ratings than either of the old ones (correct me if I’m wrong).

    Blar, you are very right about the tricks that the networks use to try and pass abject commercial failures like Gossip Girl as hits.

    Something I have noticed is that critics almost universally endorse shows that are heavily hyped as “hip”. Whether it’s because they’re bought by the Pr departments directly or whether it’s because critics have a deeply held need to feel “hip” I’m not sure, but in the end, it doesn’t matter. Their reviews can be effectively bought with PR, whether directly or indirectly.

    sadly, that hype seems to work among Hollywood people who will tell you with a straight face that shows with little audience are “hits” and then quote such things as supposed internet popularity and sales of DVD sets that are only measured by the PR departments issuing the press releases.

    Back to Gossip Girl, it does epitomize everything that is wrong about the CW network and why it can’t get ratings.

    CW needs to grow up and make shows for wide audiences. Otherwise, it may as well MyNetwork TV into irrelevance and oblivion.

  • Rena Moretti

    n.m. and Blar, very nicely said :)

    CW is in dire need of a change. They’re keeping to the formula that killed UPN and CW.

    Ever since they merged the two networks, they’re getting lower ratings than either of the old ones (correct me if I’m wrong).

    Blar, you are very right about the tricks that the networks use to try and pass abject commercial failures like Gossip Girl as hits.

    Something I have noticed is that critics almost universally endorse shows that are heavily hyped as “hip”. Whether it’s because they’re bought by the Pr departments directly or whether it’s because critics have a deeply held need to feel “hip” I’m not sure, but in the end, it doesn’t matter. Their reviews can be effectively bought with PR, whether directly or indirectly.

    sadly, that hype seems to work among Hollywood people who will tell you with a straight face that shows with little audience are “hits” and then quote such things as supposed internet popularity and sales of DVD sets that are only measured by the PR departments issuing the press releases.

    Back to Gossip Girl, it does epitomize everything that is wrong about the CW network and why it can’t get ratings.

    CW needs to grow up and make shows for wide audiences. Otherwise, it may as well MyNetwork TV into irrelevance and oblivion.

  • Rena Moretti

    n.m. and Blar, very nicely said :)

    CW is in dire need of a change. They’re keeping to the formula that killed UPN and CW.

    Ever since they merged the two networks, they’re getting lower ratings than either of the old ones (correct me if I’m wrong).

    Blar, you are very right about the tricks that the networks use to try and pass abject commercial failures like Gossip Girl as hits.

    Something I have noticed is that critics almost universally endorse shows that are heavily hyped as “hip”. Whether it’s because they’re bought by the Pr departments directly or whether it’s because critics have a deeply held need to feel “hip” I’m not sure, but in the end, it doesn’t matter. Their reviews can be effectively bought with PR, whether directly or indirectly.

    sadly, that hype seems to work among Hollywood people who will tell you with a straight face that shows with little audience are “hits” and then quote such things as supposed internet popularity and sales of DVD sets that are only measured by the PR departments issuing the press releases.

    Back to Gossip Girl, it does epitomize everything that is wrong about the CW network and why it can’t get ratings.

    CW needs to grow up and make shows for wide audiences. Otherwise, it may as well MyNetwork TV into irrelevance and oblivion.

  • http://www.yahoo.com john

    I have to say i am a guy and i look forward to this show every week, who cares what the charachters portray its entertainment and not a culture we want our kids raised in. so relax and watch the show to enjoy its ride. i love the charachters and the story line and yes blair is the 2nd hottest girl in hollywood

  • http://www.yahoo.com john

    I have to say i am a guy and i look forward to this show every week, who cares what the charachters portray its entertainment and not a culture we want our kids raised in. so relax and watch the show to enjoy its ride. i love the charachters and the story line and yes blair is the 2nd hottest girl in hollywood

  • http://www.yahoo.com john

    I have to say i am a guy and i look forward to this show every week, who cares what the charachters portray its entertainment and not a culture we want our kids raised in. so relax and watch the show to enjoy its ride. i love the charachters and the story line and yes blair is the 2nd hottest girl in hollywood

  • http://www.yahoo.com john

    you can tell your 14 becaue you sound like an idiot!!!!!!!! you should boycott a show its hard enough trying to find a good show let alone wasting time boycotting a show. tell you what go to school and learn something. then when you have kids push your beliefs on them , i like the show and i hope its on for a next season

  • http://www.yahoo.com john

    you can tell your 14 becaue you sound like an idiot!!!!!!!! you should boycott a show its hard enough trying to find a good show let alone wasting time boycotting a show. tell you what go to school and learn something. then when you have kids push your beliefs on them , i like the show and i hope its on for a next season

  • http://www.yahoo.com john

    you can tell your 14 becaue you sound like an idiot!!!!!!!! you should boycott a show its hard enough trying to find a good show let alone wasting time boycotting a show. tell you what go to school and learn something. then when you have kids push your beliefs on them , i like the show and i hope its on for a next season

  • basha

    i hate gossip girl. shows like that only send the wrong message to young girls. not to mention no one in real life lives like that. i hate every character on the show, and do believe the show should be cancelled. that time slot could be taken up by something better.

  • basha

    i hate gossip girl. shows like that only send the wrong message to young girls. not to mention no one in real life lives like that. i hate every character on the show, and do believe the show should be cancelled. that time slot could be taken up by something better.

  • basha

    i hate gossip girl. shows like that only send the wrong message to young girls. not to mention no one in real life lives like that. i hate every character on the show, and do believe the show should be cancelled. that time slot could be taken up by something better.

  • manmeet

    please do not cancel the show i love this sohw me and alll my friends watch it every time it comes on
    just advertise more
    and you will be fine
    i love gossip girl its the best show ever!

  • manmeet

    please do not cancel the show i love this sohw me and alll my friends watch it every time it comes on
    just advertise more
    and you will be fine
    i love gossip girl its the best show ever!

  • manmeet

    please do not cancel the show i love this sohw me and alll my friends watch it every time it comes on
    just advertise more
    and you will be fine
    i love gossip girl its the best show ever!

  • Yohan

    Saying it isn’t realistic, or sending a wrong message to young girls isn’t a great motivation to cancel the show i think. We watch television for our entertainment, its fiction and if parents can’t teach their kids that, then that’s a whole different problem.

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