No Apparent Drop in CNBC Viewers since Oct 15 FBN Launch
Looking at the Total Day 25-54 average viewer numbers for CNBC reveals no significant trend since the October 15 launch of the Fox Business Network. Although, at launch, FBN was available to only 30 million households. We will continue to follow the trend as it develops.
Data via Inside Cable News.
Note: Data prior to 10/12 is Live+SD viewing, data after 10/12 is Live viewing. Although I don't have same day data to directly compare Live and Live+SD numbers for CNBC, my guess is that they are very similar.
Nielsen TV Ratings Data: ©2007 Nielsen Media Research, Inc. All Rights Reserved.