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nip / tuck Tops Cable Timeshifted Shows, Oct 29 - Nov 4

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November 19th, 2007

nip / tuck Largest Timeshifted Audience, Highest % Increase

niptuck.jpgFor the week of Oct 29-Nov 4, FX's nip / tuck is at the top of the cable timeshifting list with an increase of 19.3% over its Live audience in its Live+7 viewing audience. It also had the largest number of timeshifted viewers (791,000) of any cable show.

USA's Law And Order: CI was also a cable timeshifting standout, both for a 14.6% increase over is Live audience and the total timeshifted audience of 507,000.

Where is MTV's The Hills? While it was #17 in Live+7 viewing, it did not appear in the top 40 cable shows for Live viewing (so we have no data). Blame a SpongeBob avalanche. There were seventeen SpongeBob episodes in the top 40 cable Live shows.

Top 20 Most Timeshifted Cable Shows, Oct 29-Nov 4:

Rank Programs Network Persons Live+7 (million) Persons Live (million) Timeshifted Audience (000s) % Increase over Live
1 NIP TUCK FX 4.89 4.10 791 19.3%
2 LAW & ORDER: CI (ORIG) USA 3.97 3.46 507 14.6%
3 I LOVE NEW YORK 2 VH1 4.19 3.75 442 11.8%
4 WWE Entertainment (WWE Raw) USA 5.22 4.86 356 7.3%
5 DRAKE & JOSH NICK 3.41 3.19 214 6.7%
6 ZOEY 101 NICK 3.64 3.50 136 3.9%
7 SpongeBob NICK 3.55 3.44 107 3.1%
8 SpongeBob NICK 3.45 3.35 103 3.1%
9 SpongeBob NICK 3.84 3.75 88 2.3%
10 SPONGEBOB NICK 3.64 3.56 83 2.3%
11 FINDING NEMO DSNY 4.04 3.94 92 2.3%
12 Hannah Montana DSNY 3.48 3.41 75 2.2%
13 SPORTSCENTER -MON ESPN 4.05 3.96 83 2.1%
14 Hannah Montana DSNY 3.54 3.48 67 1.9%
15 FREAKY FRIDAY (2003) DSNY 3.66 3.59 69 1.9%
16 NFL REGULAR SEASON (PACKERS/BRONCOS) ESPN 14.03 13.80 228 1.7%
17 SPONGEBOB NICK 3.69 3.63 58 1.6%
18 SPONGEBOB NICK 3.19 3.14 50 1.6%
19 SPONGEBOB NICK 4.42 4.36 58 1.3%
20 SUITE LIFE OF ZACK & CODY DSNY 3.71 3.67 42 1.1%

Our Timeshifting chart ranks which of the Top 40 cable shows had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs) as well as indicating the size of the audience that watched in the 7 days after the live show aired.

Nielsen TV Ratings Data: ©2007 Nielsen Media Research, Inc. All Rights Reserved.

 
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