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Samantha Who? Again Tops New Shows, Nov 12-18

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November 21st, 2007

Samantha Who? Continues Success

Christina Applegate ABC's Samantha Who? with a Live+SD viewership of 13.70 million for the week of November 12-18 lead all new shows and increased its viewership by 7% over the previous week. Private Practice ratings returned strong with a level audience of 11.48 million viewers.

On the other end of the spectrum, Fox's K-ville ratings plummeted, losing 22% of its viewers from the previous week to fall to just 4.72 million Live+SD viewers.

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CBS's Big Bang Theory ratings held steady at 9.32m viewers, seeming like the brightest star in the CBS new lineup, and Kid Nation ratings were up 6%. Moonlight fans can be pleased with a continued 3% ratings increase.

While NBC's Journeyman ratings moved up 19%, but no new NBC show was above 8 million viewers.

Fox's Back to You ratings gained 11% to 7.31 million viewers. It's been Fox's best new show this fall.
Only one CW show made the top 20. With Gossip Girl ratings increasing by 17% to 2.95 million viewers.

Our chart shows not only the viewership of the top 20 new shows, but also their week to week ratings momentum: shows gaining viewers [momentum > 1] and shows losing viewers [momentum < 1] over their last non-rerun airing.

 

Top 20 New Shows, Week of November 12-18

RANK PROGRAMS Network # OF PERSONS (LIVE+SD) (million) Week over Week Momentum Prior Week # OF PERSONS (LIVE+SD) (million)
1 Samantha Who? ABC 13.70 1.07 12.86
2 Private Practice ABC 11.48 1.01 11.34
3 The Big Bang Theory CBS 9.32 1.00 9.37
4 Womens Murder Club ABC 8.91 0.93 9.60
5 Pushing Daisies ABC 8.83 1.03 8.57
6 Moonlight CBS 8.16 1.03 7.90
7 Dirty Sexy Money ABC 7.90 0.96 8.20
8 Chuck NBC 7.56 0.99 7.65
9 Kid Nation CBS 7.42 1.06 7.02
10 Back to You FOX 7.31 1.13 6.45
11 Cane CBS 7.29 0.94 7.78
12 Kitchen Nightmares FOX 6.95 1.09 6.36
13 Life NBC 6.90 1.08 6.39
14 Bionic Woman NBC 6.29 0.97 6.48
15 Phenomenon NBC 6.10 1.00 6.11
16 Journeyman NBC 6.09 1.19 5.13
17 Carpoolers ABC 5.06 0.92 5.49
18 K-ville FOX 4.72 0.78 6.05
19 Cavemen ABC 4.58 0.94 4.88
20 Gossip Girl CW 2.95 1.17 2.52

These shows did not make the Top 20 :

Reaper CW 2.46m
Next Great American Band FOX 2.41m
Aliens in America CW 1.99m
Life is Wild CW 1.37m
CW Now CW 0.90m
Big Shots ABC not airedNielsen TV Ratings Data: ©2007 Nielsen Media Research, Inc. All Rights Reserved.

 
  • Kevin J-M

    Has Fox ever had a weekly series get as low ratings as Next Great American Band? (This is a serious question–I am just wondering if any show on the Big Four has lasted as long as this and gotten consistently lower ratings than even the CW's shows.) How about On The Lot–were ratings higher or lower for OTL? I think OTL ranked higher on average, but I'm not sure.

  • http://tvbythenumbers.com Robert Seidman

    On the Lot did have epsiodes that had fewer viewers (I looked randomly at one that aired the week of 7/30/07, and it had only 2.1m, but it's probably not fair to compare summer fare to November sweeps.

  • Kevin J-M

    Has Fox ever had a weekly series get as low ratings as Next Great American Band? (This is a serious question–I am just wondering if any show on the Big Four has lasted as long as this and gotten consistently lower ratings than even the CW’s shows.) How about On The Lot–were ratings higher or lower for OTL? I think OTL ranked higher on average, but I’m not sure.

  • http://tvbythenumbers.com Robert Seidman

    On the Lot did have epsiodes that had fewer viewers (I looked randomly at one that aired the week of 7/30/07, and it had only 2.1m, but it’s probably not fair to compare summer fare to November sweeps.

  • Rena Moretti

    Bionic woman and Pushing Daisies have to be considered some of the biggest bomb ever recorded by networks. Humongous amount of money were spent promoting them with absolutely no return on the money.

    Samantha Who? is not even doing all that well as tis audience retention from its lead-in is marginal at best.

    Private Practice is the only new show that even close to being a hit this season, that and Women's Murder Club, which I give a pass to given that ABC didn't promote it and it's doing better than Pushing Daisies.

  • Rena Moretti

    Bionic woman and Pushing Daisies have to be considered some of the biggest bomb ever recorded by networks. Humongous amount of money were spent promoting them with absolutely no return on the money.

    Samantha Who? is not even doing all that well as tis audience retention from its lead-in is marginal at best.

    Private Practice is the only new show that even close to being a hit this season, that and Women’s Murder Club, which I give a pass to given that ABC didn’t promote it and it’s doing better than Pushing Daisies.

  • Ike

    Rena, you are drawing conclusions based on the info presented above, which is incredibly misleading — ABC's target demo is adults 18-49. They don't care about viewers age 50+ because most advertisers, who are horribly ageist, don't care about viewers age 50+. ABC doesn't even report total viewers numbers or household ratings to their OWN AFFILIATE stations every morning. Only demo ratings.

    Pushing Daisies is getting decent ratings among adults 18-49 when not aired on a holiday (a 3.1 in the demo on Nov. 14). Meanwhile, Women's Murder Club is sinking fast among adults 18-49 (a 1.8 on Nov. 16). It skews very, very, very, very old.

    Personally I wouldn't hold that against WMC but advertisers don't agree. You can bet that advertisers will consider PD a much bigger success than WMC.

    Retention for Samantha Who? is good compared to predecessors that aired after Dancing.

    Private Practice might not be meeting ABC's expectations. It's a spin-off of a massive hit but it slipped below CBS's Criminal Minds in the demo on Nov. 14 and 21.

    This site should try to find Live+SD demo numbers, or at least include a disclaimer indicating that the networks' target audience is adults 18-49, so the total viewer numbers really shouldn't be taken as definitive indicators of a show's success or failure.

  • Ike

    Rena, you are drawing conclusions based on the info presented above, which is incredibly misleading — ABC’s target demo is adults 18-49. They don’t care about viewers age 50+ because most advertisers, who are horribly ageist, don’t care about viewers age 50+. ABC doesn’t even report total viewers numbers or household ratings to their OWN AFFILIATE stations every morning. Only demo ratings.

    Pushing Daisies is getting decent ratings among adults 18-49 when not aired on a holiday (a 3.1 in the demo on Nov. 14). Meanwhile, Women’s Murder Club is sinking fast among adults 18-49 (a 1.8 on Nov. 16). It skews very, very, very, very old.

    Personally I wouldn’t hold that against WMC but advertisers don’t agree. You can bet that advertisers will consider PD a much bigger success than WMC.

    Retention for Samantha Who? is good compared to predecessors that aired after Dancing.

    Private Practice might not be meeting ABC’s expectations. It’s a spin-off of a massive hit but it slipped below CBS’s Criminal Minds in the demo on Nov. 14 and 21.

    This site should try to find Live+SD demo numbers, or at least include a disclaimer indicating that the networks’ target audience is adults 18-49, so the total viewer numbers really shouldn’t be taken as definitive indicators of a show’s success or failure.

  • http://tvbythenumbers.com Bill Gorman

    Ike, we do have the Top 20 shows for the 3 age demos 18-34, 18-49 and 25-54 every week at our Top Broadcast by Age. Plus, we include age demo performance in the analysis of our Renew or Cancel? show items, and we have the 18-49 demo information in our Overnight ratings posts.

    We understand advertiser interest in the age demos, but we've made the editorial decision to feature average viewers as the general measure on the site, because for most people that's what they're used to seeing and it's what most other media reports.

  • http://tvbythenumbers.com Bill Gorman

    Ike, we do have the Top 20 shows for the 3 age demos 18-34, 18-49 and 25-54 every week at our Top Broadcast by Age. Plus, we include age demo performance in the analysis of our Renew or Cancel? show items, and we have the 18-49 demo information in our Overnight ratings posts.

    We understand advertiser interest in the age demos, but we’ve made the editorial decision to feature average viewers as the general measure on the site, because for most people that’s what they’re used to seeing and it’s what most other media reports.

  • Agent Michael Scarn

    Seeing Gossip Girl at the bottom makes me happy. Never have I seen such a bad show. it has nothing substantive, or even remotely interesting. Talk about trashy TV.

  • Agent Michael Scarn

    Seeing Gossip Girl at the bottom makes me happy. Never have I seen such a bad show. it has nothing substantive, or even remotely interesting. Talk about trashy TV.

  • Kara

    Maybe agent michael should ACTUALLY WATCH gossip girl…and the funny thing it was it made MAJOR BREAKTHROUGH BY ACTUALLY BEING ON THE TOP 20!!

    Very interesting show!! I usually watch shows like FNL, LOST, BSG, GRey's, OFFICE, etc…AND I FIND THIS SHOW AMAZING!!!

    TRY it out before commenting on it!!!

  • Kara

    Maybe agent michael should ACTUALLY WATCH gossip girl…and the funny thing it was it made MAJOR BREAKTHROUGH BY ACTUALLY BEING ON THE TOP 20!!

    Very interesting show!! I usually watch shows like FNL, LOST, BSG, GRey’s, OFFICE, etc…AND I FIND THIS SHOW AMAZING!!!

    TRY it out before commenting on it!!!

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