UPDATE: CW Has Renewed Reaper.
New Episodes return March 17, 2009
CW's Reaper, Tuesday 9PM Eastern, was a pre-season critics darling, but has the comedy about reclaiming lost souls for the devil captured the eyes of enough viewers to survive for another season?
It won't be Heaven or Hell making the decision, but likely 57th Street or West Hollywood. Before they get the chance, we ask: Renew or Cancel?
Reaper's Ratings Rank among New CW Shows, All New Shows
|Date||Viewer Rank among New CW shows||Viewer Rank among all new shows|
|9/25||#1 of 4||#16 of 20|
|10/2||#2 of 6||#19 of 23|
|10/9||#2 of 6||#20 of 24|
|10/16||#1 of 5||#20 of 24|
|10/23||#1 of 5||#20 of 24|
|10/30||#1 of 5||#17 of 22|
|11/6||#2 of 5||#19 of 22|
|11/13||#2 of 5||#21 of 22|
In a disappointing fall for new CW shows, Reaper's ratings started at the top and have traded the #1 or #2 position with Gossip Girl for the entire season among new CW shows.
Among all new shows, CW shows have been solidly at the bottom. At least Reaper's ratings have been a bit more above the bottom than the other CW shows.
How is it doing against its competition on Tuesday?
Reaper's Ratings and Rankings @ 9PM Tuesday
|Date||Viewers (Rank)||Adults 18-49 (Rank)||Adults 18-34 (Rank)||Adults 25-54 (Rank)|
|9/25||3.28m (5)||1.95m (5)||1.19m (5)||1.71m (5)|
|10/2||2.86m (5)||1.78m (5)||1.08m (5)||1.42m (5)|
|10/9||2.65m (5)||1.62m (5)||0.95m (5)||1.28m (5)|
|10/16||3.27m (5)||1.93m (5)||1.12m (5)||1.78m (5)|
|10/23*||2.44m (5)||1.52m (5)||0.89m (5)||1.26m (5)|
|10/30||2.60m (5)||1.56m (5)||0.81m (5)||1.29m (5)|
|11/6||2.42m (5)||1.31m (5)||0.70m (5)||1.18m (5)|
|11/13||2.46m (5)||1.53m (5)||0.83m (5)||1.35m (5)|
Reaper's ratings have been below its ABC, NBC, CBS, Fox and even Univision competition in all categories at 9pm Tuesday.
Reaper's ratings dropped sharply after its debut, but have stabilized, although at a low level, recently. (*10/23 data is Live, all other data is Live+SD, useful for rankings but not viewership trends).
- Reaper ratings are consistently last place in its timeslot in all demographic categories.
- Reaper ratings are near the bottom compared to all new broadcast shows.
- Reaper is one of CW's two best new shows, and CW may not be able to do better with new shows.
- Reaper ratings, while low, have stabilized.
Verdict: Marginal renew.
I think the bad performance of the new CW shows has possibly reset the CW expectations for new shows, and as badly as Reaper ratings have turned out relative to all other networks it may well be a keeper when looking at CW's future options.
Wondering about other shows? Check our all our Renew or Cancel? posts.
Nielsen TV Ratings Data: ©2007 Nielsen Media Research, Inc. All Rights Reserved.