'

Reaper: Renew or Cancel?

Categories: '

Written By

November 25th, 2007

UPDATE: CW Has Renewed Reaper.
New Episodes return March 17, 2009

reaper.jpgCW's Reaper, Tuesday 9PM Eastern, was a pre-season critics darling, but has the comedy about reclaiming lost souls for the devil captured the eyes of enough viewers to survive for another season?

It won't be Heaven or Hell making the decision, but likely 57th Street or West Hollywood. Before they get the chance, we ask: Renew or Cancel?

Reaper's Ratings Rank among New CW Shows, All New Shows

Date Viewer Rank among New CW shows Viewer Rank among all new shows
9/25 #1 of 4 #16 of 20
10/2 #2 of 6 #19 of 23
10/9 #2 of 6 #20 of 24
10/16 #1 of 5 #20 of 24
10/23 #1 of 5 #20 of 24
10/30 #1 of 5 #17 of 22
11/6 #2 of 5 #19 of 22
11/13 #2 of 5 #21 of 22

In a disappointing fall for new CW shows, Reaper's ratings started at the top and have traded the #1 or #2 position with Gossip Girl for the entire season among new CW shows.

Among all new shows, CW shows have been solidly at the bottom. At least Reaper's ratings have been a bit more above the bottom than the other CW shows.

How is it doing against its competition on Tuesday?

Reaper's Ratings and Rankings @ 9PM Tuesday

Date Viewers (Rank) Adults 18-49 (Rank) Adults 18-34 (Rank) Adults 25-54 (Rank)
9/25 3.28m (5) 1.95m (5) 1.19m (5) 1.71m (5)
10/2 2.86m (5) 1.78m (5) 1.08m (5) 1.42m (5)
10/9 2.65m (5) 1.62m (5) 0.95m (5) 1.28m (5)
10/16 3.27m (5) 1.93m (5) 1.12m (5) 1.78m (5)
10/23* 2.44m (5) 1.52m (5) 0.89m (5) 1.26m (5)
10/30 2.60m (5) 1.56m (5) 0.81m (5) 1.29m (5)
11/6 2.42m (5) 1.31m (5) 0.70m (5) 1.18m (5)
11/13 2.46m (5) 1.53m (5) 0.83m (5) 1.35m (5)

Reaper's ratings have been below its ABC, NBC, CBS, Fox and even Univision competition in all categories at 9pm Tuesday.

Reaper's ratings dropped sharply after its debut, but have stabilized, although at a low level, recently. (*10/23 data is Live, all other data is Live+SD, useful for rankings but not viewership trends).

Conclusions

Negatives

  1. Reaper ratings are consistently last place in its timeslot in all demographic categories.
  2. Reaper ratings are near the bottom compared to all new broadcast shows.

Positives

  1. Reaper is one of CW's two best new shows, and CW may not be able to do better with new shows.
  2. Reaper ratings, while low, have stabilized.

Verdict: Marginal renew.

I think the bad performance of the new CW shows has possibly reset the CW expectations for new shows, and as badly as Reaper ratings have turned out relative to all other networks it may well be a keeper when looking at CW's future options.

 

Wondering about other shows? Check our all our Renew or Cancel? posts.

________________________________________________________

Nielsen TV Ratings Data: ©2007 Nielsen Media Research, Inc. All Rights Reserved.

 
  • Gina

    In a world of regurgitated hospital dramas, police/crime dramas, night time dramas etc. I excited to see that the CW airs shows that are outside the box. Reaper being one of my new favs of the season has proven that. When has there ever been a show about a guy who goes out with his 2 best friends and captures escaped hell souls for the devil? None that I can think of in recent memory. And thanks to Smallville and Supernatural I have a reason to love TV on Thursdays. Personally I feel that those 2 shows are 2 of the best on TV right now. I just wish that the conformists who are used what they’re given on the 3 major network channels would expand their horizons a bit. They might be pleasantly surprised.

  • Gina

    In a world of regurgitated hospital dramas, police/crime dramas, night time dramas etc. I excited to see that the CW airs shows that are outside the box. Reaper being one of my new favs of the season has proven that. When has there ever been a show about a guy who goes out with his 2 best friends and captures escaped hell souls for the devil? None that I can think of in recent memory. And thanks to Smallville and Supernatural I have a reason to love TV on Thursdays. Personally I feel that those 2 shows are 2 of the best on TV right now. I just wish that the conformists who are used what they’re given on the 3 major network channels would expand their horizons a bit. They might be pleasantly surprised.

  • Gina

    In a world of regurgitated hospital dramas, police/crime dramas, night time dramas etc. I excited to see that the CW airs shows that are outside the box. Reaper being one of my new favs of the season has proven that. When has there ever been a show about a guy who goes out with his 2 best friends and captures escaped hell souls for the devil? None that I can think of in recent memory. And thanks to Smallville and Supernatural I have a reason to love TV on Thursdays. Personally I feel that those 2 shows are 2 of the best on TV right now. I just wish that the conformists who are used what they’re given on the 3 major network channels would expand their horizons a bit. They might be pleasantly surprised.

  • terry

    Reaper is a great new show that deserves a chance to grow. Ray Wise is terrific in his role as the devil. This show makes me laugh every episode. Reaper should definetly be renewed!!!!!!

  • terry

    Reaper is a great new show that deserves a chance to grow. Ray Wise is terrific in his role as the devil. This show makes me laugh every episode. Reaper should definetly be renewed!!!!!!

  • terry

    Reaper is a great new show that deserves a chance to grow. Ray Wise is terrific in his role as the devil. This show makes me laugh every episode. Reaper should definetly be renewed!!!!!!

  • Jennifer

    Sure, Reaper has CW branded all over it, but it’s an enjoyable CW show that my husband and I watch together (along with Supernatural) and we’ve both entered our 30′s.

  • Jennifer

    Sure, Reaper has CW branded all over it, but it’s an enjoyable CW show that my husband and I watch together (along with Supernatural) and we’ve both entered our 30′s.

  • Jennifer

    Sure, Reaper has CW branded all over it, but it’s an enjoyable CW show that my husband and I watch together (along with Supernatural) and we’ve both entered our 30′s.

  • Bobby

    Reaper is a great a show, but as the cw had the unfortunate idea to put it up against House, i am forced to DVR the show almost every tuesday. The show is smart and funny and has Kevin Smith’s touch all over it. if it were on a different network i believe the show would be doing better, but the cw just doesn’t have a solid audience or respect in the world of t.v. viewership.

  • Bobby

    Reaper is a great a show, but as the cw had the unfortunate idea to put it up against House, i am forced to DVR the show almost every tuesday. The show is smart and funny and has Kevin Smith’s touch all over it. if it were on a different network i believe the show would be doing better, but the cw just doesn’t have a solid audience or respect in the world of t.v. viewership.

  • Bobby

    Reaper is a great a show, but as the cw had the unfortunate idea to put it up against House, i am forced to DVR the show almost every tuesday. The show is smart and funny and has Kevin Smith’s touch all over it. if it were on a different network i believe the show would be doing better, but the cw just doesn’t have a solid audience or respect in the world of t.v. viewership.

  • Bobby

    Reaper is a great a show, but as the cw had the unfortunate idea to put it up against House, i am forced to DVR the show almost every tuesday. The show is smart and funny and has Kevin Smith’s touch all over it. if it were on a different network i believe the show would be doing better, but the cw just doesn’t have a solid audience or respect in the world of t.v. viewership.

  • Joe

    Reaper is a great show that is getting better as it goes. It should be renewed. Other than Smallville, this is the only CW show me and my pals watch

  • Joe

    Reaper is a great show that is getting better as it goes. It should be renewed. Other than Smallville, this is the only CW show me and my pals watch

  • Joe

    Reaper is a great show that is getting better as it goes. It should be renewed. Other than Smallville, this is the only CW show me and my pals watch

  • Joe

    Reaper is a great show that is getting better as it goes. It should be renewed. Other than Smallville, this is the only CW show me and my pals watch

  • alexandria

    i think that it was not to smart of an idea to put reaper up against house,i think that it gets better and better as it goes.i dont think that they should cancle it.

  • alexandria

    i think that it was not to smart of an idea to put reaper up against house,i think that it gets better and better as it goes.i dont think that they should cancle it.

  • alexandria

    i think that it was not to smart of an idea to put reaper up against house,i think that it gets better and better as it goes.i dont think that they should cancle it.

© 2014 Tribune Digital Ventures