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Reaper: Renew or Cancel?

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Written By

November 25th, 2007

UPDATE: CW Has Renewed Reaper.
New Episodes return March 17, 2009

reaper.jpgCW's Reaper, Tuesday 9PM Eastern, was a pre-season critics darling, but has the comedy about reclaiming lost souls for the devil captured the eyes of enough viewers to survive for another season?

It won't be Heaven or Hell making the decision, but likely 57th Street or West Hollywood. Before they get the chance, we ask: Renew or Cancel?

Reaper's Ratings Rank among New CW Shows, All New Shows

Date Viewer Rank among New CW shows Viewer Rank among all new shows
9/25 #1 of 4 #16 of 20
10/2 #2 of 6 #19 of 23
10/9 #2 of 6 #20 of 24
10/16 #1 of 5 #20 of 24
10/23 #1 of 5 #20 of 24
10/30 #1 of 5 #17 of 22
11/6 #2 of 5 #19 of 22
11/13 #2 of 5 #21 of 22

In a disappointing fall for new CW shows, Reaper's ratings started at the top and have traded the #1 or #2 position with Gossip Girl for the entire season among new CW shows.

Among all new shows, CW shows have been solidly at the bottom. At least Reaper's ratings have been a bit more above the bottom than the other CW shows.

How is it doing against its competition on Tuesday?

Reaper's Ratings and Rankings @ 9PM Tuesday

Date Viewers (Rank) Adults 18-49 (Rank) Adults 18-34 (Rank) Adults 25-54 (Rank)
9/25 3.28m (5) 1.95m (5) 1.19m (5) 1.71m (5)
10/2 2.86m (5) 1.78m (5) 1.08m (5) 1.42m (5)
10/9 2.65m (5) 1.62m (5) 0.95m (5) 1.28m (5)
10/16 3.27m (5) 1.93m (5) 1.12m (5) 1.78m (5)
10/23* 2.44m (5) 1.52m (5) 0.89m (5) 1.26m (5)
10/30 2.60m (5) 1.56m (5) 0.81m (5) 1.29m (5)
11/6 2.42m (5) 1.31m (5) 0.70m (5) 1.18m (5)
11/13 2.46m (5) 1.53m (5) 0.83m (5) 1.35m (5)

Reaper's ratings have been below its ABC, NBC, CBS, Fox and even Univision competition in all categories at 9pm Tuesday.

Reaper's ratings dropped sharply after its debut, but have stabilized, although at a low level, recently. (*10/23 data is Live, all other data is Live+SD, useful for rankings but not viewership trends).

Conclusions

Negatives

  1. Reaper ratings are consistently last place in its timeslot in all demographic categories.
  2. Reaper ratings are near the bottom compared to all new broadcast shows.

Positives

  1. Reaper is one of CW's two best new shows, and CW may not be able to do better with new shows.
  2. Reaper ratings, while low, have stabilized.

Verdict: Marginal renew.

I think the bad performance of the new CW shows has possibly reset the CW expectations for new shows, and as badly as Reaper ratings have turned out relative to all other networks it may well be a keeper when looking at CW's future options.

 

Wondering about other shows? Check our all our Renew or Cancel? posts.

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Nielsen TV Ratings Data: ©2007 Nielsen Media Research, Inc. All Rights Reserved.

 
  • alexandria

    i think that it was not to smart of an idea to put reaper up against house,i think that it gets better and better as it goes.i dont think that they should cancle it.

  • alexandria

    i love reaper and supernatrale they r my favorite shows plese dont cancel them!!!!

  • alexandria

    i love reaper and supernatrale they r my favorite shows plese dont cancel them!!!!

  • alexandria

    i love reaper and supernatrale they r my favorite shows plese dont cancel them!!!!

  • alex

    they cant CANCEL reaper that is the show on tv

  • alex

    they cant CANCEL reaper that is the show on tv

  • alex

    they cant CANCEL reaper that is the show on tv

  • alex

    they cant CANCEL reaper that is the show on tv

  • danielle

    I do no under stand why they would put reaper up against house i mean i love reaper but house is great too.(i like reaper more i get so many laughs me and my friends patrick,sebastian,genevieve,dominik,ECT.so why cancel it i mean when house frist came out no watched it now look at it its like the biggest sho on television)

  • danielle

    I do no under stand why they would put reaper up against house i mean i love reaper but house is great too.(i like reaper more i get so many laughs me and my friends patrick,sebastian,genevieve,dominik,ECT.so why cancel it i mean when house frist came out no watched it now look at it its like the biggest sho on television)

  • danielle

    I do no under stand why they would put reaper up against house i mean i love reaper but house is great too.(i like reaper more i get so many laughs me and my friends patrick,sebastian,genevieve,dominik,ECT.so why cancel it i mean when house frist came out no watched it now look at it its like the biggest sho on television)

  • danielle

    I do no under stand why they would put reaper up against house i mean i love reaper but house is great too.(i like reaper more i get so many laughs me and my friends patrick,sebastian,genevieve,dominik,ECT.so why cancel it i mean when house frist came out no watched it now look at it its like the biggest sho on television)

  • christina

    i love reaper so do all my friends dont cancel it reseduel it

  • christina

    i love reaper so do all my friends dont cancel it reseduel it

  • christina

    i love reaper so do all my friends dont cancel it reseduel it

  • christina

    i love reaper so do all my friends dont cancel it reseduel it

  • Spock

    They can’t cancel Reaper. Sam is my hero, and Sock is the best. Along with the Mexicano friend of theirs. He’s the voice of reason. AND THE DEVIL CRACKS ME UP! He’s such a jolly guy. So friendly and nice, and then he always pulls some stunt to make Sam’s life miserable. Don’t be lame, don’t cancel Reaper.

  • Spock

    They can’t cancel Reaper. Sam is my hero, and Sock is the best. Along with the Mexicano friend of theirs. He’s the voice of reason. AND THE DEVIL CRACKS ME UP! He’s such a jolly guy. So friendly and nice, and then he always pulls some stunt to make Sam’s life miserable. Don’t be lame, don’t cancel Reaper.

  • Spock

    They can’t cancel Reaper. Sam is my hero, and Sock is the best. Along with the Mexicano friend of theirs. He’s the voice of reason. AND THE DEVIL CRACKS ME UP! He’s such a jolly guy. So friendly and nice, and then he always pulls some stunt to make Sam’s life miserable. Don’t be lame, don’t cancel Reaper.

  • Spock

    They can’t cancel Reaper. Sam is my hero, and Sock is the best. Along with the Mexicano friend of theirs. He’s the voice of reason. AND THE DEVIL CRACKS ME UP! He’s such a jolly guy. So friendly and nice, and then he always pulls some stunt to make Sam’s life miserable. Don’t be lame, don’t cancel Reaper.

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