New Show Season-to-Date Performance

Categories: Nielsen Broadcast TV Show Ratings Adults 18-49

Written By

November 29th, 2007

We thought it might be fun to take a similar look at the overall season-to-date performance for shows in the 18-49 demo, but just for new shows.  So we did.   I don't know what surprises me more, the performance of Bionic Woman (#3) or that NBC press releases touting this performance haven't come my way.

New show season-to-date 18-49 rankings through 11/25/07:

RANK PROGRAMS ORIG # OF PERSONS 18-49 (MOST CURRENT) (000) Overall 18-49 Rank (MOST CURRENT) HH rating (MOST CURRENT) Overall HH Rank (MOST CURRENT)
1 Private Practice ABC 6,131 17 8.5 19
2 SAMANTHA WHO? ABC 6,092 18 9.5 12
3 BIONIC WOMAN NBC 5,439 24 6.3 38
4 Big Bang Theory, THE CBS 4,830 32 5.6 49
5 PUSHING DAISIES ABC 4,724 38 6.6 36
6 CHUCK NBC 4,461 44 5.1 57
7 DIRTY SEXY MONEY ABC 4,386 45 6.3 38
8 LIFE NBC 4,005 51 5.2 56
9 JOURNEYMAN NBC 3,872 53 4.7 62
10 Kitchen Nightmares FOX 3,789 56 3.9 82
11 CARPOOLERS ABC 3,481 59 4.7 62
12 BACK TO YOU FOX 3,297 66 4.6 67
13 MOONLIGHT CBS 3,276 66 5.3 53
14 CAVEMEN ABC 3,251 66 4.5 70
15 KID NATION CBS 3,206 74 4.7 62
16 CANE CBS 3,179 74 6.1 41
17 PHENOMENON NBC 3,058 78 4.1 76
18 WOMENS MURDER CLUB ABC 3,026 78 6.9 32
19 K-VILLE FOX 2,777 84 3.9 82
20 REAPER CW 1,868 106 1.9 111

This table ranks the season-to-date average viewership in the 18-49 demographic for new shows. All data in the above table is based on season-to-date averages through 11/25/07. Normally Nielsen provides three slices of the data:

LIVE (live viewership)

LIVE+SD (live plus same day DVR viewership)

LIVE+7  (live plus seven day DVR viewership)

For the season-to-date, they replace "LIVE+7" with "Most Current".  This is a weighted average of all the LIVE+7 data for the weeks it is available and LIVE+SD for the weeks where it isn't.  In the case of this particular chart that means it's a weighted average of the LIVE+7 data through 11/11/07 and LIVE+SD data from 11/12-11/25/07. Despite the convoluted explanation, I used the "Most Current" slice over LIVE+SD because it's the most comprehensive season-to-date data available.

Because we think more data is better than less, I also included HH rating, overall HH ranking and overall 18-49 ranking.  I would've preferred to do the comparison with overall viewership, but unfortunately Nielsen does not make season-to-date information for total viewers age 2 and above available to us.

Nielsen Ratings Data: ©2007 Nielsen Media Research, Inc. All Rights Reserved.

 
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