We thought it might be fun to take a similar look at the overall season-to-date performance for shows in the 18-49 demo, but just for new shows. So we did. I don't know what surprises me more, the performance of Bionic Woman (#3) or that NBC press releases touting this performance haven't come my way.
New show season-to-date 18-49 rankings through 11/25/07:
|RANK||PROGRAMS||ORIG||# OF PERSONS 18-49 (MOST CURRENT) (000)||Overall 18-49 Rank (MOST CURRENT)||HH(MOST CURRENT)||Overall HH Rank (MOST CURRENT)|
|7||DIRTY SEXY MONEY||ABC||4,386||45||6.3||38|
|12||BACK TO YOU||FOX||3,297||66||4.6||67|
|18||WOMENS MURDER CLUB||ABC||3,026||78||6.9||32|
This table ranks the season-to-date average viewership in the 18-49 demographic for new shows. All data in the above table is based on season-to-date averages through 11/25/07. Normally Nielsen provides three slices of the data:
LIVE (live viewership)
LIVE+SD (live plus same day DVR viewership)
LIVE+7 (live plus seven day DVR viewership)
For the season-to-date, they replace "LIVE+7" with "Most Current". This is a weighted average of all the LIVE+7 data for the weeks it is available and LIVE+SD for the weeks where it isn't. In the case of this particular chart that means it's a weighted average of the LIVE+7 data through 11/11/07 and LIVE+SD data from 11/12-11/25/07. Despite the convoluted explanation, I used the "Most Current" slice over LIVE+SD because it's the most comprehensive season-to-date data available.
Because we think more data is better than less, I also included HH rating, overall HH ranking and overall 18-49 ranking. I would've preferred to do the comparison with overall viewership, but unfortunately Nielsen does not make season-to-date information for total viewers age 2 and above available to us.
Nielsen Ratings Data: ©2007 Nielsen Media Research, Inc. All Rights Reserved.