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	<title>Comments on: More Fun with Numbers: Thanksgiving Redux</title>
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		<title>By: Bill Gorman</title>
		<link>http://tvbythenumbers.zap2it.com/2007/12/03/more-fun-with-numbers-thanksgiving-redux/1979/comment-page-1/#comment-1884</link>
		<dc:creator>Bill Gorman</dc:creator>
		<pubDate>Mon, 03 Dec 2007 23:02:00 +0000</pubDate>
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		<description>I completely agree. +10% in DVR viewing is a reasonable guess, the huge numbers are highly unlikely. We&#039;ll know in a week.

I don&#039;t understand why they burned those new episodes on a low viewership night either, but if I HAD to go out on a limb, it might have been an entirely non-economic decision to boost good will to advertisers.

The conventional wisdom is that advertisers are freaking out about the potential for ratings decline as the strike continues, maybe this was a bone ABC could throw now, during an important part of the selling season, that may yield dividends in advertiser attitude later.

Or it might just have been a really bad decision.</description>
		<content:encoded><![CDATA[<p>I completely agree. +10% in DVR viewing is a reasonable guess, the huge numbers are highly unlikely. We&#8217;ll know in a week.</p>
<p>I don&#8217;t understand why they burned those new episodes on a low viewership night either, but if I HAD to go out on a limb, it might have been an entirely non-economic decision to boost good will to advertisers.</p>
<p>The conventional wisdom is that advertisers are freaking out about the potential for ratings decline as the strike continues, maybe this was a bone ABC could throw now, during an important part of the selling season, that may yield dividends in advertiser attitude later.</p>
<p>Or it might just have been a really bad decision.</p>
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		<title>By: Bill Gorman</title>
		<link>http://tvbythenumbers.zap2it.com/2007/12/03/more-fun-with-numbers-thanksgiving-redux/1979/comment-page-1/#comment-21216</link>
		<dc:creator>Bill Gorman</dc:creator>
		<pubDate>Mon, 03 Dec 2007 22:02:00 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/2007/12/03/more-fun-with-numbers-thanksgiving-redux/1979#comment-21216</guid>
		<description>I completely agree. +10% in DVR viewing is a reasonable guess, the huge numbers are highly unlikely. We&#039;ll know in a week.&lt;br&gt;&lt;br&gt;I don&#039;t understand why they burned those new episodes on a low viewership night either, but if I HAD to go out on a limb, it might have been an entirely non-economic decision to boost good will to advertisers.&lt;br&gt;&lt;br&gt;The conventional wisdom is that advertisers are freaking out about the potential for ratings decline as the strike continues, maybe this was a bone ABC could throw now, during an important part of the selling season, that may yield dividends in advertiser attitude later.&lt;br&gt;&lt;br&gt;Or it might just have been a really bad decision.</description>
		<content:encoded><![CDATA[<p>I completely agree. +10% in DVR viewing is a reasonable guess, the huge numbers are highly unlikely. We&#39;ll know in a week.</p>
<p>I don&#39;t understand why they burned those new episodes on a low viewership night either, but if I HAD to go out on a limb, it might have been an entirely non-economic decision to boost good will to advertisers.</p>
<p>The conventional wisdom is that advertisers are freaking out about the potential for ratings decline as the strike continues, maybe this was a bone ABC could throw now, during an important part of the selling season, that may yield dividends in advertiser attitude later.</p>
<p>Or it might just have been a really bad decision.</p>
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