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Chuck: Renew or Cancel? A Second Look

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Written By

December 5th, 2007

UPDATE: NBC has announced that Chuck will Return in Fall 2008

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I did our first Chuck: Renew or Cancel? more than a month ago. What a difference that time has made.

And while I am never in doubt, I do reserve the right to change my mind, and so I re-ask, Chuck: Renew or Cancel?

Chucks's Ratings Rank among New NBC Shows, All New Shows

Date Viewer Rank among New NBC shows Viewer Rank among all new shows
9/24 #3 of 4 #8 of 20
10/1 #3 of 4 #10 of 23
10/8 #3 of 4 #11 of 24
10/15 #2 of 4 #8 of 24
10/22* #3 of 5 #13 of 24
10/29 #1 of 3 #10 of 22
11/5 #1 of 5 #6 of 22
11/12 #1 of 5 #8 of 22
11/19 #1 of 3 #3 of 22
11/26 #1 of 3 #3 of 20

My original look at Chuck ratings came before the full week data for 10/29 was available. It's said that they don't ring a bell at the bottom, but looking at Chuck ratings performance since the week of 10/22 you might disagree. Chuck immediately began a move from the middle of the pack, not only against a weak NBC slate of new shows but all new shows, to the top of both groups.

Admittedly, the later few weeks have seen many strong new ABC shows held out of the line up, but still quite a move up for Chuck ratings.

How is it doing against its competition on Monday?

Chuck's Ratings and Rankings @ 8PM Monday

Date Viewers (Rank) Adults 18-49 (Rank) Adults 18-34 (Rank) Adults 25-54 (Rank)
9/24 9.21m (2) 4.67m (2) 2.18m (3) 5.13m (2)
10/1 8.39m (2) 4.17m (2) 2.08m (3) 4.57m (2)
10/8 7.21m (4) 3.50m (4) 1.51m (4) 3.91m (4)
10/15 8.36m (3) 4.32m (2) 2.05m (2) 4.52m (2)
10/22* 6.82m (3) 3.42m (3) 1.84m (2) 3.37m (3)
10/29 7.14m (3) 3.73m (3) 1.84m (2) 3.72m (3)
11/5 7.65m (4) 4.20m (4) 2.00m (3) 4.30m (3)
11/12 7.56m (3) 3.92m (4) 1.80m (4) 4.22m (3)
11/19 7.79m (3) 4.03m (3) 1.88m (2) 4.23m (3)
11/26 8.42m (2) 4.28m (2) 2.06m (2) 4.54m (3)

After bottoming the week of 10/29, Chuck's ratings have risen 10-20% in the different demo categories. Looking at all the other new shows we've analyzed, that is very rare and cause for significant optimism. NBC doesn't have many shows placing second in their timeslots for viewers and adults 18-49 and 18-34.

(*10/22 data is Live, all other data is Live+SD, useful for rankings but not viewership trends).

Conclusions

Positives

  1. Chuck ratings have rebounded sharply since mid-season to put it among the fall's top new shows.
  2. Chuck ratings have also recovered strongly against its timeslot competition to become very competitive.

Negatives

  1. Can the positive trend for Chuck ratings survive the writer's strike?

Verdict: Renew. My mind is officially changed, Chuck has become NBC's fall turnaround.

Strike Status: As of today, there are 2 fresh Chuck episodes left for broadcast sometime in 2008. The latest (12/5) strike status of all shows is here.

Wondering about other shows? Check our all our Renew or Cancel? posts.

________________________________________________________

Nielsen TV Ratings Data: ©2007 Nielsen Media Research, Inc. All Rights Reserved.

 
  • http://www.tvjots.com Chandra

    I’ve never cared what the ratings data said. “Chuck” has been a solid renew for me from the very get-go.

    The dramedy is smart, exciting, entertaining, and almost always funny when it’s supposed to be, so what’s not to like? Plus, the regular supporting cast–think the entire Buy More staff, not to mention Ellie and Captain Awesome–is one of the best and most consistent around. The guest stars are pretty competent, too.

    I never lost faith in “Chuck.” Smart decision for you and other latecomers out there to reconsider.

  • http://www.tvjots.com Chandra

    I’ve never cared what the ratings data said. “Chuck” has been a solid renew for me from the very get-go.

    The dramedy is smart, exciting, entertaining, and almost always funny when it’s supposed to be, so what’s not to like? Plus, the regular supporting cast–think the entire Buy More staff, not to mention Ellie and Captain Awesome–is one of the best and most consistent around. The guest stars are pretty competent, too.

    I never lost faith in “Chuck.” Smart decision for you and other latecomers out there to reconsider.

  • http://www.tvjots.com Chandra

    I’ve never cared what the ratings data said. “Chuck” has been a solid renew for me from the very get-go.

    The dramedy is smart, exciting, entertaining, and almost always funny when it’s supposed to be, so what’s not to like? Plus, the regular supporting cast–think the entire Buy More staff, not to mention Ellie and Captain Awesome–is one of the best and most consistent around. The guest stars are pretty competent, too.

    I never lost faith in “Chuck.” Smart decision for you and other latecomers out there to reconsider.

  • Daniel C

    This is my second favorite new show (after “Pushing Daisies”)…a must record each Monday. The quality is strong, but more importantly, this is a fast-moving show that keeps building on background week after week. I started watching “Dirty Sexy Money” but stopped after the “big-picture” story has slowed to a crawl.

    If the same good-humor and action of “Chuck” was in “Bionic Women”, NBC would have a couple of hits this season.

  • Daniel C

    This is my second favorite new show (after “Pushing Daisies”)…a must record each Monday. The quality is strong, but more importantly, this is a fast-moving show that keeps building on background week after week. I started watching “Dirty Sexy Money” but stopped after the “big-picture” story has slowed to a crawl.

    If the same good-humor and action of “Chuck” was in “Bionic Women”, NBC would have a couple of hits this season.

  • Daniel C

    This is my second favorite new show (after “Pushing Daisies”)…a must record each Monday. The quality is strong, but more importantly, this is a fast-moving show that keeps building on background week after week. I started watching “Dirty Sexy Money” but stopped after the “big-picture” story has slowed to a crawl.

    If the same good-humor and action of “Chuck” was in “Bionic Women”, NBC would have a couple of hits this season.

  • Nick

    I love this show. It’s light it’s funny.
    Lead charaters are very charming.
    I’m glad the rating is going up for Chuck.
    I’m looking forward to it everyweek.

  • Nick

    I love this show. It’s light it’s funny.
    Lead charaters are very charming.
    I’m glad the rating is going up for Chuck.
    I’m looking forward to it everyweek.

  • Nick

    I love this show. It’s light it’s funny.
    Lead charaters are very charming.
    I’m glad the rating is going up for Chuck.
    I’m looking forward to it everyweek.

  • http://jewels-richardson.blogspot.com Sunny

    “Chuck” has been a hit with me since the first show. Great cast, writing. Zachary Levi is brilliant in this role. He’s like a cross between John Ritter, Dick Van Dyke and a touch of the late great Peter Sellers. I love this show and hope it returns.

    Pay the writers, get the strike over.

  • http://jewels-richardson.blogspot.com Sunny

    “Chuck” has been a hit with me since the first show. Great cast, writing. Zachary Levi is brilliant in this role. He’s like a cross between John Ritter, Dick Van Dyke and a touch of the late great Peter Sellers. I love this show and hope it returns.

    Pay the writers, get the strike over.

  • http://jewels-richardson.blogspot.com Sunny

    “Chuck” has been a hit with me since the first show. Great cast, writing. Zachary Levi is brilliant in this role. He’s like a cross between John Ritter, Dick Van Dyke and a touch of the late great Peter Sellers. I love this show and hope it returns.

    Pay the writers, get the strike over.

  • Rena Moretti

    Chuck is a bad show. It’s stupid and insulting. I am baffled why it reared up in the ratings, and it probably has something to do with the competition and getting additional sampling.

    NBC will probably renew it because God forbid that a network not claim a hit or two each year (see Les Moonves spinning his awful season into a winner by saying he’ll renew two shows… regardless of how poorly they’re doing)

  • Rena Moretti

    Chuck is a bad show. It’s stupid and insulting. I am baffled why it reared up in the ratings, and it probably has something to do with the competition and getting additional sampling.

    NBC will probably renew it because God forbid that a network not claim a hit or two each year (see Les Moonves spinning his awful season into a winner by saying he’ll renew two shows… regardless of how poorly they’re doing)

  • Rena Moretti

    Chuck is a bad show. It’s stupid and insulting. I am baffled why it reared up in the ratings, and it probably has something to do with the competition and getting additional sampling.

    NBC will probably renew it because God forbid that a network not claim a hit or two each year (see Les Moonves spinning his awful season into a winner by saying he’ll renew two shows… regardless of how poorly they’re doing)

  • Jennifer

    Like Daniel, Chuck is my second favorite new show of the season – after Pushing Daisies. And it’s a very close second. I DVR all of the shows that I watch and wait until the kids are in bed to watch them with my husband. While some shows take us a few days to get to, Chuck is a show we always watch the same night. I’m always telling people to watch Chuck. Thanks for re-visiting Chuck and changing your mind about the show.

  • Jennifer

    Like Daniel, Chuck is my second favorite new show of the season – after Pushing Daisies. And it’s a very close second. I DVR all of the shows that I watch and wait until the kids are in bed to watch them with my husband. While some shows take us a few days to get to, Chuck is a show we always watch the same night. I’m always telling people to watch Chuck. Thanks for re-visiting Chuck and changing your mind about the show.

  • Jennifer

    Like Daniel, Chuck is my second favorite new show of the season – after Pushing Daisies. And it’s a very close second. I DVR all of the shows that I watch and wait until the kids are in bed to watch them with my husband. While some shows take us a few days to get to, Chuck is a show we always watch the same night. I’m always telling people to watch Chuck. Thanks for re-visiting Chuck and changing your mind about the show.

  • terry

    Renew Chuck. Without a doubt. Great show. I love Chuck.

  • terry

    Renew Chuck. Without a doubt. Great show. I love Chuck.

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