CW Sees Largest Overall % Increase
Through the first 9 weeks of the fall season, the top 6 broadcast networks had their Live primetime audiences increase by 9.2% compared to their Live+7 audiences via DVR playback/timeshifted viewing.
Overall, the CW benefited most with an increase in overall viewers of 12.3% from its Live audience. ABC, NBC and CBS had similar overall increases in total viewing of approximately 10%, however CBS gained a bit more DVR viewing from the youth age demos (18-34 & 18-49) than ABC or NBC. Fox had somewhat less increases from DVR viewing overall (7.7%) perhaps because of its higher level of sports programming. Univision showed almost no increase in overall viewing from DVRs (0.9%).
Season To Date Increase Over Live Viewing By Network:
UPDATE: Just wanted to note that the average increase of 9.2% from Live to Live+7 compares to to an increase this season of about 4.5-5% from Live+SD to Live+7 [for example the week of Nov 19-25] indicating that about half of DVR viewing is done the same day as broadcast and about half of DVR viewing is done between day 1 and day 7.
Nielsen TV Ratings Data: ©2007 Nielsen Media Research, Inc. All Rights Reserved.