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Weekly Network Ratings: 12/24-30, NBC Up, ABC Down

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January 3rd, 2008

CBS Wins Low Ratings Week, NBC Second, ABC Continues Fall

CBSCBS won total viewers, with NBC close behind for the week of December 24-30. ABC continued its recent plunge finishing 4th in most categories and fifth in adults 18-34. NBC, helped by Sunday Night Football, won all 3 youth age demographic TV ratings categories.

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Nielsen TV Ratings Data: ©2007 Nielsen Media Research, Inc. All Rights Reserved.

 
  • Rena Moretti

    Something that is rarely talked about is how some shows don't re-run well.

    The few time this is broached on, it's usually dismissed by saying that TV shows just don't re-run any more these days, but the numbers tell another story.

    Compelling shows (like CSI in the old days) re-run very well as a lot of people watch them again.

    Shows like Gray's Anatomy still have a huge audience that watches the originals, but they don't want to watch the show again, which augurs poorly for ABC during the strike and in the long run as shows that don't re-run tend to lose their audience rather quickly over time (see Lost)

  • http://tvbythenumbers.com Bill Gorman

    Excellent point, Rena. Because of that, I think as the strike continues that CBS will hold up pretty well and ABC and NBC will suffer.

    Fox, of course, with Idol will crush them all. If they can figure out how to air the limited number of episodes of 24 that they have, it'll be a bonus.

  • Rena Moretti

    Thank you Bill :)

  • Rena Moretti

    Something that is rarely talked about is how some shows don’t re-run well.

    The few time this is broached on, it’s usually dismissed by saying that TV shows just don’t re-run any more these days, but the numbers tell another story.

    Compelling shows (like CSI in the old days) re-run very well as a lot of people watch them again.

    Shows like Gray’s Anatomy still have a huge audience that watches the originals, but they don’t want to watch the show again, which augurs poorly for ABC during the strike and in the long run as shows that don’t re-run tend to lose their audience rather quickly over time (see Lost)

  • http://tvbythenumbers.com Bill Gorman

    Excellent point, Rena. Because of that, I think as the strike continues that CBS will hold up pretty well and ABC and NBC will suffer.

    Fox, of course, with Idol will crush them all. If they can figure out how to air the limited number of episodes of 24 that they have, it’ll be a bonus.

  • Rena Moretti

    Thank you Bill :)

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