Top 18-49 Demo Shows Dec 31-Jan 6, 2008

Categories: Nielsen Broadcast TV Show Ratings Adults 18-49

Written By

January 8th, 2008

As with overall viewers, NBC dominated the week.  Notable differences between total viewers and this list are that ABC's Supernanny, Cashmere Mafia and the finale of NBC's The Biggest Loser didn't make the overall list, but did rate in the 18-49 demo.  Also, while NBC's American Gladiators was a top 20 overall performer (#14), it performed even better in the 18-49 demographic (#6).  The season's debut of NBC's The Apprentice also performed better in the demo (#10) than overall (#19).

Full 18-49 demographic top 20 shows by viewers for the week ending 1/6/08:

RANK PROGRAMS ORIG P18-49 RATING (LIVE+SD) # OF PERSONS 18-49 (LIVE+SD) (000)
1 NBC NFL PLAYOFF GAME 2(S) NBC 9.8 12,896
2 NBC NFL PLAYOFF PRE-KICK2(S) NBC 8.7 11,337
3 NBC NFL PLAYOFF BRIDGE(S) NBC 8.4 11,021
4 AFC WILDCARD POST GAME(S) CBS 7.3 9,510
5 Desperate Housewives ABC 7.3 9,507
6 AMERICAN GLADIATORS 1/6(S) NBC 5.9 7,709
7 60 Minutes CBS 4.7 6,202
8 Extreme Makeover:HOME ED. ABC 4.7 6,121
9 ALLSTATE SUGAR BOWL(S) FOX 4.7 6,107
10 APPRENTICE 7 NBC 4.5 5,924
11 TOSTITOS FIESTA BOWL(S) FOX 4.4 5,817
12 Biggest Loser 5 NBC 4.4 5,732
13 FEDEX ORANGE BOWL(S) FOX 4.3 5,611
14 Law And Order:SVU NBC 4.2 5,544
15 Supernanny SP-1/2(S) ABC 4.0 5,239
16 Simpsons FOX 3.9 5,152
17 Amazing Race 12 CBS 3.9 5,143
18 CASHMERE MAFIA SP-1/6(S) ABC 3.8 4,972
19 Law And Order NBC 3.8 4,916
20 DEAL OR NO DEAL 1/3(S) NBC 3.7 4,907

Nielsen Ratings Data: ©2007 Nielsen Media Research, Inc. All Rights Reserved.

 
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