As with overall viewers, NBC dominated the week. Notable differences between total viewers and this list are that ABC's Supernanny, Cashmere Mafia and the finale of NBC's The Biggest Loser didn't make the overall list, but did rate in the 18-49 demo. Also, while NBC's American Gladiators was a top 20 overall performer (#14), it performed even better in the 18-49 demographic (#6). The season's debut of NBC's The Apprentice also performed better in the demo (#10) than overall (#19).
Full 18-49 demographic top 20 shows by viewers for the week ending 1/6/08:
| RANK | PROGRAMS | ORIG | P18-49 RATING (LIVE+SD) | # OF PERSONS 18-49 (LIVE+SD) (000) |
|---|---|---|---|---|
| 1 | NBC NFL PLAYOFF GAME 2(S) | NBC | 9.8 | 12,896 |
| 2 | NBC NFL PLAYOFF PRE-KICK2(S) | NBC | 8.7 | 11,337 |
| 3 | NBC NFL PLAYOFF BRIDGE(S) | NBC | 8.4 | 11,021 |
| 4 | AFC WILDCARD POST GAME(S) | CBS | 7.3 | 9,510 |
| 5 | Desperate Housewives | ABC | 7.3 | 9,507 |
| 6 | AMERICAN GLADIATORS 1/6(S) | NBC | 5.9 | 7,709 |
| 7 | 60 Minutes | CBS | 4.7 | 6,202 |
| 8 | Extreme Makeover:HOME ED. | ABC | 4.7 | 6,121 |
| 9 | ALLSTATE SUGAR BOWL(S) | FOX | 4.7 | 6,107 |
| 10 | APPRENTICE 7 | NBC | 4.5 | 5,924 |
| 11 | TOSTITOS FIESTA BOWL(S) | FOX | 4.4 | 5,817 |
| 12 | Biggest Loser 5 | NBC | 4.4 | 5,732 |
| 13 | FEDEX ORANGE BOWL(S) | FOX | 4.3 | 5,611 |
| 14 | Law And Order:SVU | NBC | 4.2 | 5,544 |
| 15 | Supernanny SP-1/2(S) | ABC | 4.0 | 5,239 |
| 16 | Simpsons | FOX | 3.9 | 5,152 |
| 17 | Amazing Race 12 | CBS | 3.9 | 5,143 |
| 18 | CASHMERE MAFIA SP-1/6(S) | ABC | 3.8 | 4,972 |
| 19 | Law And Order | NBC | 3.8 | 4,916 |
| 20 | DEAL OR NO DEAL 1/3(S) | NBC | 3.7 | 4,907 |
Nielsen Ratings Data: ©2007 Nielsen Media Research, Inc. All Rights Reserved.
