Ah, the good old days...when I had no idea Jamie Lynn Spears even existed. Things being as they are, I was not able to remain completely unaware of her existence. So I did have some passing knowledge that Britney Spears had a younger sister who starred in a Nickelodeon series and recently became pregnant at the age of 16.
I'm a little long in tooth to be watching Nickelodeon, and my awareness of Zoey 101 was such that I had no idea that it had anything to do with Jamie Lynn Spears. The way Nielsen published the information it showed up as "Zoey Movie Goodbye Zoey". I could see that it rated very well but had no idea it was the season 3 finale of Zoey 101.
Then I read Lisa de Moraes column in the Washington Post where she points out that prior to Jamie Lynn's pregnancy being announced about 3 million people were tuning in for Zoey 101. But after the pregnancy was announced, 7.27 million tuned in for the season finale. A 100+% ratings increase based on teen pregnancy news scandal. NICK seems OK with it, season four of Zoey 101 is set to debut next month.